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Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions
Explores writing, applications of thought and theory, solutions, engineering, design, DIY, Interesting approaches to problems, examples of interdisciplinary explorations and solutions.
Curated by Sharrock
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Four Ways to Become a Bestselling Author

Four Ways to Become a Bestselling Author | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

The question I often like to ask authors is this: How can you write your story in such a way that will guarantee your readers will tell their friends and family about your book?


Via Ruth Long
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3 Signs That Social Media Might Not Be the Right Fit for Your Small Business | SBA.gov

3 Signs That Social Media Might Not Be the Right Fit for Your Small Business | SBA.gov | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it

It may be free, but if you are going to be successful at it, you need to commit the right resources. Getting online once or twice a day and posting an update isn’t enough. If you want social media to work for you as a lead generator, then you’ll need to throw some headcount at it – someone who can write blogs, search and listen to what is being said about your industry, your business and your products or services. Someone who can gauge and track what type of content people are responding to.

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What You REALLY Pay for Content and What This Means for Marketing

What You REALLY Pay for Content and What This Means for Marketing | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
“The best things in life are free”--so goes the 1959 hit Motown single Money (That's What I Want) by Barrett Strong. Content, on the other hand, is never free. You pay something for content, knowin...

Via Ryan Hines
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Ryan Hines's curator insight, October 16, 2013 1:04 PM

Use the price of admission ladder (infographic) to understand what your audience pays to consume your content and how this affects your marketing.

Rescooped by Sharrock from An Eye on New Media
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Top Tech Trends & People of 2012 (Focus on New Media Communications)

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 

P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester.

Ken


Via Ken Morrison
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ben bernard's comment, January 9, 2013 8:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight, January 17, 2013 8:23 PM

This is a course created by fellow curator Ken Morrison.  It contains enough information on social media that everyone will find something of interest.  Thanks for sharing, Ken!

Toni Plourde's comment, February 1, 2013 11:47 AM
Thanks for the PDF ! It's great!
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Blogging and Marketing | Social Media Today

Blogging and Marketing | Social Media Today | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Your customers and prospects encounter content every day. Some of it is very good, most of it is forgotten immediately. But it is your job to make sure that your business content is actually remembered and has a positive impact on your customers.
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Big Data Could Create an Era of Big Discrimination

Big Data Could Create an Era of Big Discrimination | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
Personal data harvested by marketers is growing so vast and far reaching that it is threatening to unleash a new wave of digital discrimination, one that ordinary people won't even be able to see happening, Microsoft principal researcher Kate Crawford...
Sharrock's insight:

from the article: "A recent study at Cambridge University looking at almost 60,000 people’s Facebook “likes” was able to predict with high degrees of accuracy their gender, race, sexual orientation and even a tendency to drink excessively. The model could tell a gay man from a straight man correctly 88% of the time and predict race with 95% accuracy, for example. Government agencies, employers or landlords could easily obtain such data, Crawford warns."


and also, "Big data is not color blind, it's not gender blind and, in fact, marketers are using big data to have ever-more precise categories about you.”

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How to Build a Data-Driven Marketing Team

How to Build a Data-Driven Marketing Team | Writing, Research, Applied Thinking and Applied Theory: Solutions with Interesting Implications, Problem Solving, Teaching and Research driven solutions | Scoop.it
By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? Create a culture of metrics and accountability.
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