"With a new year approaching, it’s a great opportunity to re-evaluate what’s working—and what’s not—in your classroom, school, or district communications program. Here are five tips to power better communications and community relations in 2012, plus some thoughts to ponder as we enter a new era in public school choice."
"1. Start using QR (quick response) codes... "
"2. Free up social media for student and teacher use, and for parent communications. Now that the FCC has lifted restrictions on social media use tied to eRate dollars, bureaucratic excuses are waning for blocking today’s fastest growing communication form. "
"3. Focus more effort on Millennials, your next generation of parents and employees. "
"4. Try something new."
"5. Adapt. During 2011, the earth shifted for public schools, although I’m not sure most educators noticed."
"As H.G. Wells famously said, “Adapt or perish, now as ever, is Nature’s inexorable imperative.”
We know children are more than test scores. Let’s start acting like it. We know African American males are suffering; where’s the outrage among educators? Why do we keep blaming students and their parents?
We know we live in the information age. Why do we make children leave technology at home and cling to paper-and-pencil processes that were designed hundreds of years ago?"
More here http://tinyurl.com/c3qdtxt