"The fact that MOOCS and online courses have sparked new conversations on your campus about teaching and learning is a terrific development. We should be grateful whenever attention is paid to teaching. The problem is that neither MOOCS or online courses are, in themselves, a strategy to meet the challenges we all face in higher ed. MOOCS and online courses are a means, not an end, and should be understood as such. The real conversation that you should be having on campus is about your institutions’ goals around teaching and learning. Simply grafting a MOOC or an online program or online course on to the existing structure of course development and delivery will prove to be an inadequate an ineffective response to the changing higher ed market."