Marketers see greater success in visual content marketing by aligning their customers' information needs with an understanding of how they retain information.
The majority of people are visual learners, either primarily or in combination with other styles. You’ll see a range of stats on the percentage of learners in each group, though 30% visual, 25% auditory, 15% kinesthetic and 30% mixed learning styles is a commonly accepted figure. These are the three major learning styles and though one person may use a combination of styles to take in information, we all lean towards one primary preference.
Kinesthetic learners best retain information they discover through touching, feeling and experiencing material. You might think there is no real “touch” in digital information, yet this is where interactive games and touchscreens are an important tool.Auditory learners consume and retain information best by listening, often through repetitive information. Podcasting is a good way to connect with auditory learners.Visual learners, the largest portion, want you to “Show me so I can understand.” You might accomplish this through charts, infographics, video demonstrations, comics, visual e-books, photos, or even animation… the point is, you are acknowledging this unique learning style and tailoring information for best consumption and comprehension.
"This afternoon at the Texas Library Association's annual conference I gave a short presentation about backchannels and informal assessment. Some of you may have seen the Padlet wall that I posted here for a few hours as a part of that presentation. During the presentation I mentioned three ways to use Padlet in schools. Those ways are described below."
A commonly used categorization of learning styles is Fleming’s VARK model, which discusses visual, auditory and kinesthetic learning styles. Fleming’s theory is visual learners have a preference for seeing - pictures, visual aides, diagrams.
There is a growing trend in our culture, perhaps due to the explosion of information, toward visual storytelling. Information is so easy and inexpensive to get, but it takes talent to deriving meaning from information. It takes critical thinking to make connections and gain insight from information. I remember sitting in a presentation with a senior Fortune 100 executive. About 5 minutes into the presentation the executive stopped the presenter and said, “Why are you telling me the weather?” Ouch.
Seeking meaning from information is creating a trend in visual storytelling. Data visualization storyboards reveal patterns, infographics inject emotion and pin boards provide examples. There are several solutions popping up online geared toward this visual storytelling trend including Pinterest, Visual.ly, MindMeister and so many more. Visuals package data and information into a story. Stories create possibilities. Possibilities create dialogue. People like to share dialogue with other like minded people. I’m on board for this visual storytelling trend, and so are these companies:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.