"Google has published an interesting survey into consumer cross-platform behavior. Not surprisingly the survey found the majority of our daily media interactions are screen based, that we are multi-screeners ie we use different screen devices, and that the device we choose to use is driven by context such as where we are, what we want to achieve and the time we have.
The survey found that we frequently move between our devices and that we currently use four main devices as follows:
We use devices for different purposes
I think the most interesting results for those of us involved in learning technology are about why people use the different devices for different purposes. The main differences the survey identified were as follows:
Computer use is greatest where the context is task orientated, requires time and focus, and requires a serious intensive research attitude. Usage is motivated by finding information and keeping up to date.
Smartphone use is greatest where the context is on the go as well as at home, where there is a requirement to connect and communicate, where time is short and we need things quickly. The main usage is motivated by communication and entertainment.
Tablets are primarily used at home and the context is relaxed and leisurely. The main usage is motivated by entertainment.
The detailed survey results were as follows:
Interestingly 60% of smartphone use was actually in the home..."
Via Jenny Pesina, LaiaJoana