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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | Learning Happens Everywhere! | Scoop.it

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+

 

Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.




Via Russ Merz, Ph.D., Fred Zimny
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Russ Merz, Ph.D.'s curator insight, May 25, 2014 11:59 AM

Me-Commerce and the future of retailing is being driven by demographic changes, technology developments, and an emphasis on the new 4 P's of marketing.

Mark Minelli's curator insight, May 26, 2014 8:19 AM

Interesting stats.

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What Does Learning Look Like?

What Does Learning Look Like? | Learning Happens Everywhere! | Scoop.it
What Does Learning Look Like?...

Via Beth Dichter
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Teachers Love Technology - Online Universities.com

Teachers Love Technology - Online Universities.com | Learning Happens Everywhere! | Scoop.it

"Once upon a time, the role of the teacher in the classroom conjured up images and ideas of blackboards, rulers, chalk, and pencils. But now, technology is becoming more and more integrated into modern school systems—not just as an added bonus, but as a necessity to how students learn and how teachers teach."


Via Beth Dichter
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Beth Dichter's curator insight, March 18, 2013 10:42 PM

An infographic that explores the changes taking place in our schools. Sections include:

* A look at high-tech teaching

* Now tablets are joining the classroom

* Teachers have 'em, love 'em

* Teachers use more and more tech...Does it help?

* Tech is used to teach outside the classroom, too

* So it's not surprising that..

For more information on this "tech-teaching phenomenon, and why teachers love it so much" check out this infographic.

Jenny Cha's curator insight, March 19, 2013 10:25 AM

How do we encourage more instructors to embrace technology in the classroom (and the flipped classroom)? The students have spoken but are the instructors really listening?

Yiran Liu's curator insight, March 20, 2013 2:37 PM

funny way for learning!