Whether you work with adults or younger students directly, this month's issue may change your approach forever. You'll learn why you should be in the business of brainwashing...."Brainwashing is the altering of beliefs, knowledge or attitudes in the mind of another. The first of your two questions is, “Should I do brainwashing?” The answer is an emphatic, “Yes!” Second, “Why?” Humans live their lives and take actions based on their narratives. Our own narrative is the aggregate of our daily routines, habits and predictive decisions, actions, values and conversations we engage in. Humans are remarkably true to their own “story”. At school, the story that students create and identify with is especially important."