In some places, “signear” has replaced “firmar” for the verb “to sign.” “Marketa” is used for “market,” rather than the Spanish “mercado.” And I recently heard someone here in Los Angeles refer to going out for “lonche,” a new term for the midday meal.
As Stuart Elliott and Tanzina Vega reported, the continuing growth of the Spanish-speaking population shown by the 2010 census is not going unnoticed by media and marketers. This year’s upfront week features presentations from as many Spanish-language programmers as there are from English-language broadcasters. This video takes a look at some of the shows pitched to advertisers. Executives also discuss the goals and spirit of their programs.
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