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Learn SEO
Resources and advice on learning Search Engine Optimisation
Curated by Dee Metcalf
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Bringing you a world class data strategy and table tennis champ all in one video

Bringing you a world class data strategy and table tennis champ all in one video | Learn SEO | Scoop.it
With SearchLove London just around the corner, we’re getting more than a little excited to welcome this year’s gamut of industry speakers back to The Brewery – so much so, we’ve handed over the blog reins to them for the whole month.
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[SEER Event] 11/13/13 – Big Wins for Big Sites

[SEER Event] 11/13/13 – Big Wins for Big Sites | Learn SEO | Scoop.it
The next event is coming up at the Search Church on November 13th and will focus on the optimization, technical link building, and outreach for larger sites: Nailing SEO basics is one thing, but what about complex sites on difficult platforms,...
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Introducing "x-default hreflang" for international landing pages

Introducing "x-default hreflang" for international landing pages | Learn SEO | Scoop.it
Webmaster Level: All The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language.
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4 Thank You Page Examples That Got It Right

4 Thank You Page Examples That Got It Right | Learn SEO | Scoop.it
4 Thank You Page Examples That Got It Right was originally published on BruceClay.com, home of expert search engine optimization tips.
Sometimes the best epiphanies come from looking at the work of others.
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Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

Take Me Down To Paradise City, SearchLove San Diego 2013 Day One | Learn SEO | Scoop.it
Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday.
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Securing your Google Account after a possible hack

A couple friends have recently had security scares with their Gmail account where they were worried that their accounts might have been hacked.
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Common SEO Questions & How to Answer Them

Common SEO Questions & How to Answer Them | Learn SEO | Scoop.it
A successful search project requires the cooperation and participation of many stakeholders within an organization. Chances are many of these individuals have little search experience, and have questions.
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August 2013 Ushers in Major Facebook and Twitter Search Upgrades

August 2013 Ushers in Major Facebook and Twitter Search Upgrades | Learn SEO | Scoop.it
August 2013 Ushers in Major Facebook and Twitter Search Upgrades was originally published on BruceClay.com, home of expert search engine optimization tips.
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Because community building isn’t fluffy: enhancing UX, DistilledLive video

Because community building isn’t fluffy: enhancing UX, DistilledLive video | Learn SEO | Scoop.it
Well, look who we found hanging out at the Mack Web Solutions offices!
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Mastering PPC: Quality Score, Ad Rank and Why They Matter

Mastering PPC: Quality Score, Ad Rank and Why They Matter | Learn SEO | Scoop.it
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing.
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Book Report: Setting the Table

Book Report: Setting the Table | Learn SEO | Scoop.it
In my soul I believe that making people feel special is a competitive advantage, whether that is with employees or with clients.
Do your clients feel like guests?
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How Google Continues to Kill Organic Results

How Google Continues to Kill Organic Results | Learn SEO | Scoop.it
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results,...
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Making smartphone sites load fast

Webmaster level: Intermediate
Users tell us they use smartphones to search online because it’s quick and convenient, but today’s average mobile page typically takes more than 7 seconds to load.
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Video: Expanding your site to more languages

Webmaster Level: Intermediate to Advanced
We filmed a video providing more details about expanding your site to more languages or country-based language variations.
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Patience Prevails in PPC

Patience Prevails in PPC | Learn SEO | Scoop.it
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices.
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A new opt-out tool

Webmasters have several ways to keep their sites' content out of Google's search results.
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Better backlink data for site owners

Webmaster level: intermediate
In recent years, our free Webmaster Tools product has provided roughly 100,000 backlinks when you click the "Download more sample links" button. Until now, we've selected those links primarily by lexicographical order.
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Google Carousel: Local Search Optimization 101 – Part 1

Google Carousel: Local Search Optimization 101 – Part 1 | Learn SEO | Scoop.it
Circa June 2013, Google revamped the way local businesses appeared on the SERPs.
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rel=”author” frequently asked (advanced) questions

rel=”author” frequently asked (advanced) questions | Learn SEO | Scoop.it
Webmaster Level: Intermediate to Advanced
Using authorship helps searchers discover great information by highlighting content from authors who they might find interesting.
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Start using Twitter Favourites to your advantage

Start using Twitter Favourites to your advantage | Learn SEO | Scoop.it
Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets to build your brand and website content.
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The Dangers of Dark Patterns

The Dangers of Dark Patterns | Learn SEO | Scoop.it
There’s no doubt that SEO and Internet Marketing has come a long way. The past few years have been chalk-full of substantial shifts in the ways that we do business – causing quite a few growing pains.
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Going Back to SEO Basics to Increase Conversions

Going Back to SEO Basics to Increase Conversions | Learn SEO | Scoop.it
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions.
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How Newsjacking is creating a new buzz in online marketing

How Newsjacking is creating a new buzz in online marketing | Learn SEO | Scoop.it
This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions.
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Calculating ROI from Social Media – Problems, Pitfalls & Breaking all the things…

As an industry we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our existence.
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Manual Penalty Actions Reported in Google Webmaster Tools

Manual Penalty Actions Reported in Google Webmaster Tools | Learn SEO | Scoop.it
Gone is the mystery of blackbox manual action penalties levied by Google against your site.
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