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Learn SEO
Resources and advice on learning Search Engine Optimisation
Curated by Dee Metcalf
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Mastering PPC: Google and Bing Call Extensions

Mastering PPC: Google and Bing Call Extensions | Learn SEO | Scoop.it
Let’s face it. Phone calls are a major conversion goal and indicator of success for many businesses running PPC ads. A few months ago, I touched on the importance of properly tracking phone calls  to your PPC campaigns.
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7 Game Changing Marketing Campaigns

7 Game Changing Marketing Campaigns | Learn SEO | Scoop.it
As a marketer you’re responsible for changing the game.  Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career.
And that’s damned exciting.
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Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup

Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup | Learn SEO | Scoop.it
Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup was originally published on BruceClay.com, home of expert search engine optimization tips.Lifetime Achievement Award for Bruce Clay When Bruce Clay took off for Bend WebCAM,...
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Importing Multiple CSVs – An Excel Macro for Generating Reports

Importing Multiple CSVs – An Excel Macro for Generating Reports | Learn SEO | Scoop.it
As I’ve already made clear, I spend a lot of time using Screaming Frog.
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Video: Expanding your site to more languages

Webmaster Level: Intermediate to Advanced
We filmed a video providing more details about expanding your site to more languages or country-based language variations.
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Patience Prevails in PPC

Patience Prevails in PPC | Learn SEO | Scoop.it
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices.
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Better backlink data for site owners

Webmaster level: intermediate
In recent years, our free Webmaster Tools product has provided roughly 100,000 backlinks when you click the "Download more sample links" button. Until now, we've selected those links primarily by lexicographical order.
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Google Carousel: Local Search Optimization 101 – Part 1

Google Carousel: Local Search Optimization 101 – Part 1 | Learn SEO | Scoop.it
Circa June 2013, Google revamped the way local businesses appeared on the SERPs.
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rel=”author” frequently asked (advanced) questions

rel=”author” frequently asked (advanced) questions | Learn SEO | Scoop.it
Webmaster Level: Intermediate to Advanced
Using authorship helps searchers discover great information by highlighting content from authors who they might find interesting.
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Start using Twitter Favourites to your advantage

Start using Twitter Favourites to your advantage | Learn SEO | Scoop.it
Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets to build your brand and website content.
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The Dangers of Dark Patterns

The Dangers of Dark Patterns | Learn SEO | Scoop.it
There’s no doubt that SEO and Internet Marketing has come a long way. The past few years have been chalk-full of substantial shifts in the ways that we do business – causing quite a few growing pains.
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Going Back to SEO Basics to Increase Conversions

Going Back to SEO Basics to Increase Conversions | Learn SEO | Scoop.it
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions.
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Google Analytics Demographics and Interests Reports DS.js Code Typo

Google Analytics Demographics and Interests Reports DS.js Code Typo | Learn SEO | Scoop.it
Ah. The old apostrophe that looks like a single quote catastrophe all code monkeys dread.
Warning!
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Build Content, Links, & Relationships with Reverse Guest Posting

Build Content, Links, & Relationships with Reverse Guest Posting | Learn SEO | Scoop.it
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog.
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What makes the SearchLove speakers tick? Read it here first…

What makes the SearchLove speakers tick? Read it here first… | Learn SEO | Scoop.it
With less than two weeks left until the SearchLove London speakers take to the stage, we thought we’d give you an insight into what makes them tick. Below is a sneak peek of some of the answers they gave to our SearchLove questions… We sat down...
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Bringing you a world class data strategy and table tennis champ all in one video

Bringing you a world class data strategy and table tennis champ all in one video | Learn SEO | Scoop.it
With SearchLove London just around the corner, we’re getting more than a little excited to welcome this year’s gamut of industry speakers back to The Brewery – so much so, we’ve handed over the blog reins to them for the whole month.
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[SEER Event] 11/13/13 – Big Wins for Big Sites

[SEER Event] 11/13/13 – Big Wins for Big Sites | Learn SEO | Scoop.it
The next event is coming up at the Search Church on November 13th and will focus on the optimization, technical link building, and outreach for larger sites: Nailing SEO basics is one thing, but what about complex sites on difficult platforms,...
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Introducing "x-default hreflang" for international landing pages

Introducing "x-default hreflang" for international landing pages | Learn SEO | Scoop.it
Webmaster Level: All The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language.
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4 Thank You Page Examples That Got It Right

4 Thank You Page Examples That Got It Right | Learn SEO | Scoop.it
4 Thank You Page Examples That Got It Right was originally published on BruceClay.com, home of expert search engine optimization tips.
Sometimes the best epiphanies come from looking at the work of others.
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Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

Take Me Down To Paradise City, SearchLove San Diego 2013 Day One | Learn SEO | Scoop.it
Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday.
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Securing your Google Account after a possible hack

A couple friends have recently had security scares with their Gmail account where they were worried that their accounts might have been hacked.
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Common SEO Questions & How to Answer Them

Common SEO Questions & How to Answer Them | Learn SEO | Scoop.it
A successful search project requires the cooperation and participation of many stakeholders within an organization. Chances are many of these individuals have little search experience, and have questions.
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August 2013 Ushers in Major Facebook and Twitter Search Upgrades

August 2013 Ushers in Major Facebook and Twitter Search Upgrades | Learn SEO | Scoop.it
August 2013 Ushers in Major Facebook and Twitter Search Upgrades was originally published on BruceClay.com, home of expert search engine optimization tips.
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Because community building isn’t fluffy: enhancing UX, DistilledLive video

Because community building isn’t fluffy: enhancing UX, DistilledLive video | Learn SEO | Scoop.it
Well, look who we found hanging out at the Mack Web Solutions offices!
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