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Learn SEO
Resources and advice on learning Search Engine Optimisation
Curated by Dee Metcalf
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The New GAIQ EXAM: What You Need to Know

The New GAIQ EXAM: What You Need to Know | Learn SEO | Scoop.it
Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community.
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A new Googlebot user-agent for crawling smartphone content

Webmaster level: Advanced
Over the years, Google has used different crawlers to crawl and index content for feature phones and smartphones. These mobile-specific crawlers have all been referred to as Googlebot-Mobile.
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How to hit the headlines

How to hit the headlines | Learn SEO | Scoop.it
Hailing from a traditional press office background (local government, Charity, Law), I’m often asked what specific PR tactics can be used to build links online. For a while I pondered this question as if it represented a separate challenge to the...
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Demographics and Interest Reports in Google Analytics

Demographics and Interest Reports in Google Analytics | Learn SEO | Scoop.it
By now, most of us have heard about the new Google Analytics Demographics and Interest Reports, which provide insights into age, gender, and visitor interests: These reports will be a powerful tool for gathering information for remarketing, and may...
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A Few Methods for Generating Online Marketing Ideas

A Few Methods for Generating Online Marketing Ideas | Learn SEO | Scoop.it
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
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Book Report: Manager’s Toolkit the 13 Skills Managers Need to Succeed

Book Report: Manager’s Toolkit the 13 Skills Managers Need to Succeed | Learn SEO | Scoop.it
If you’re turned off by the cheesy title and Harvard Business Review on the front cover, you’re going to miss out big time!
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Tips for Optimizing Your YouTube Videos

Tips for Optimizing Your YouTube Videos | Learn SEO | Scoop.it
In this post, I wanted to share some tips on how to optimize your videos and your Channel within the YouTube community to help increase your visibility within this search engine as well as help to increase your video’s visibility within Google...
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The Importance of Site Structure in the Absence of Keyword Data

The Importance of Site Structure in the Absence of Keyword Data | Learn SEO | Scoop.it
The Importance of Site Structure in the Absence of Keyword Data was originally published on BruceClay.com, home of expert search engine optimization tips.
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IFTTT Recipes for SEO: Tracking Your Competitors’ Use of YouTube

IFTTT Recipes for SEO: Tracking Your Competitors’ Use of YouTube | Learn SEO | Scoop.it
I’ve talked about ‘If This Then That,’ or IFTTT, many times before including in my Mozcon presentation earlier this year. In the recipe below, I’m digging into what it takes to automate competitive analysis for Youtube videos.
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Mastering PPC: Google and Bing Call Extensions

Mastering PPC: Google and Bing Call Extensions | Learn SEO | Scoop.it
Let’s face it. Phone calls are a major conversion goal and indicator of success for many businesses running PPC ads. A few months ago, I touched on the importance of properly tracking phone calls  to your PPC campaigns.
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7 Game Changing Marketing Campaigns

7 Game Changing Marketing Campaigns | Learn SEO | Scoop.it
As a marketer you’re responsible for changing the game.  Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career.
And that’s damned exciting.
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Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup

Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup | Learn SEO | Scoop.it
Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup was originally published on BruceClay.com, home of expert search engine optimization tips.Lifetime Achievement Award for Bruce Clay When Bruce Clay took off for Bend WebCAM,...
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Importing Multiple CSVs – An Excel Macro for Generating Reports

Importing Multiple CSVs – An Excel Macro for Generating Reports | Learn SEO | Scoop.it
As I’ve already made clear, I spend a lot of time using Screaming Frog.
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How to Use Google Analytics Content Groupings: Part 1

How to Use Google Analytics Content Groupings: Part 1 | Learn SEO | Scoop.it
Google has been providing more control to create reports that were previously only buildable manipulating in other tools like Excel. They’ve also have the added benefit of being actually readable by non-analysts.
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Google Now Topics

Google Now Topics | Learn SEO | Scoop.it
Have you visited your Google Now Topics page? You should if you want to get a peek at how Google is translating queries into topics, which is at the core of the Hummingbird Update.
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What would you like to see from Webmaster Tools in 2014?

A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests.
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Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs

Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs | Learn SEO | Scoop.it
My name is Charlotte, and I have been working in SEO for the past 2 years and still consider myself very new to the SEO world.
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Why Traditional Branded Content Isn’t Enough to Attract Consumers

Why Traditional Branded Content Isn’t Enough to Attract Consumers | Learn SEO | Scoop.it
In 2013, US adults will spend an average of 5 hours and 16 minutes online (via laptops, desktops, and mobile devices) and 4 hours and 31 minutes watching TV per day.
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Authorship Is Dead, Long Live Authorship

Authorship Is Dead, Long Live Authorship | Learn SEO | Scoop.it
Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community.
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35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing”

35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing” | Learn SEO | Scoop.it
35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing” was originally published on BruceClay.com, home of expert search engine optimization tips.
Holy content marketing!
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A Window into Brandopolis

A Window into Brandopolis | Learn SEO | Scoop.it
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson.
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#PubCon Las Vegas 2013 – Where the Bruce Clay, Inc. Team Will Be

#PubCon Las Vegas 2013 – Where the Bruce Clay, Inc. Team Will Be | Learn SEO | Scoop.it
#PubCon Las Vegas 2013 – Where the Bruce Clay, Inc. Team Will Be was originally published on BruceClay.com, home of expert search engine optimization tips.
Las Vegas. There’s no place Internet marketers love more.
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Google Analytics Demographics and Interests Reports DS.js Code Typo

Google Analytics Demographics and Interests Reports DS.js Code Typo | Learn SEO | Scoop.it
Ah. The old apostrophe that looks like a single quote catastrophe all code monkeys dread.
Warning!
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Build Content, Links, & Relationships with Reverse Guest Posting

Build Content, Links, & Relationships with Reverse Guest Posting | Learn SEO | Scoop.it
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog.
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What makes the SearchLove speakers tick? Read it here first…

What makes the SearchLove speakers tick? Read it here first… | Learn SEO | Scoop.it
With less than two weeks left until the SearchLove London speakers take to the stage, we thought we’d give you an insight into what makes them tick. Below is a sneak peek of some of the answers they gave to our SearchLove questions… We sat down...
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