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Learning from your Worst Client: Friends and Family

Learning from your Worst Client: Friends and Family | Learn SEO | Scoop.it
This is a guest post by Alex Moss who is co-founder and Technical Director at 3 Door Digital, a digital agency with offices in Manchester and Tel Aviv.
For years I thought I was alone.
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Resources and advice on learning Search Engine Optimisation
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Social Signals and SEO

Social Signals and SEO | Learn SEO | Scoop.it
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.
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5 New Google Analytics Insights to Grow Your Business

5 New Google Analytics Insights to Grow Your Business | Learn SEO | Scoop.it
Here’s your summary of what happened over at Google Analytics in March, and how you can take advantage of these developments.
Boost Your Team’s GA Skills!
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A Blogger is Not a One Night Stand

A Blogger is Not a One Night Stand | Learn SEO | Scoop.it
Dear brands / PRs / outreachers,
I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly.
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Adapting 3 Fundamental Human Values Into Your Link Building Outreach

Adapting 3 Fundamental Human Values Into Your Link Building Outreach | Learn SEO | Scoop.it
When creating outreach messages for link building, the most important concept to come back to is: just be yourself.
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#SMX Liveblog: Twitter For Business (#14C)

#SMX Liveblog: Twitter For Business (#14C) | Learn SEO | Scoop.it
#SMX Liveblog: Twitter For Business (#14C) was originally published on BruceClay.com, home of expert search engine optimization tips.It wasn’t that long ago that Twitter first debuted in 2007 at SXSW.
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The New GAIQ EXAM: What You Need to Know

The New GAIQ EXAM: What You Need to Know | Learn SEO | Scoop.it
Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community.
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A new Googlebot user-agent for crawling smartphone content

Webmaster level: Advanced
Over the years, Google has used different crawlers to crawl and index content for feature phones and smartphones. These mobile-specific crawlers have all been referred to as Googlebot-Mobile.
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How to hit the headlines

How to hit the headlines | Learn SEO | Scoop.it
Hailing from a traditional press office background (local government, Charity, Law), I’m often asked what specific PR tactics can be used to build links online. For a while I pondered this question as if it represented a separate challenge to the...
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Demographics and Interest Reports in Google Analytics

Demographics and Interest Reports in Google Analytics | Learn SEO | Scoop.it
By now, most of us have heard about the new Google Analytics Demographics and Interest Reports, which provide insights into age, gender, and visitor interests: These reports will be a powerful tool for gathering information for remarketing, and may...
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A Few Methods for Generating Online Marketing Ideas

A Few Methods for Generating Online Marketing Ideas | Learn SEO | Scoop.it
Generating online marketing ideas that stick quickly becomes intimidating in the marketing strategy process, especially since it’s the phase at the very beginning.
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Book Report: Manager’s Toolkit the 13 Skills Managers Need to Succeed

Book Report: Manager’s Toolkit the 13 Skills Managers Need to Succeed | Learn SEO | Scoop.it
If you’re turned off by the cheesy title and Harvard Business Review on the front cover, you’re going to miss out big time!
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Tips for Optimizing Your YouTube Videos

Tips for Optimizing Your YouTube Videos | Learn SEO | Scoop.it
In this post, I wanted to share some tips on how to optimize your videos and your Channel within the YouTube community to help increase your visibility within this search engine as well as help to increase your video’s visibility within Google...
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The Importance of Site Structure in the Absence of Keyword Data

The Importance of Site Structure in the Absence of Keyword Data | Learn SEO | Scoop.it
The Importance of Site Structure in the Absence of Keyword Data was originally published on BruceClay.com, home of expert search engine optimization tips.
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SEOs Discuss the Role of Brands as Publishers

SEOs Discuss the Role of Brands as Publishers | Learn SEO | Scoop.it
SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips.
The SEO benefits of publishing and content marketing are huge.
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Corporate Blog Tips: Lucky 7 Gamification Elements to Apply

Corporate Blog Tips: Lucky 7 Gamification Elements to Apply | Learn SEO | Scoop.it
Kevin Werbach, a leading expert on the legal, business, and public policy aspects of the Network Age, defines Gamification as the application of game elements and digital game design techniques to non-game problems.
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More Precise Index Status Data for Your Site Variations

More Precise Index Status Data for Your Site Variations | Learn SEO | Scoop.it
Webmaster Level: Intermediate
The Google Webmaster Tools Index Status feature reports how many pages on your site are indexed by Google.
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How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence | Learn SEO | Scoop.it
How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips.
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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Learn SEO | Scoop.it
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why?
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How to Use Google Analytics Content Groupings: Part 1

How to Use Google Analytics Content Groupings: Part 1 | Learn SEO | Scoop.it
Google has been providing more control to create reports that were previously only buildable manipulating in other tools like Excel. They’ve also have the added benefit of being actually readable by non-analysts.
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Google Now Topics

Google Now Topics | Learn SEO | Scoop.it
Have you visited your Google Now Topics page? You should if you want to get a peek at how Google is translating queries into topics, which is at the core of the Hummingbird Update.
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What would you like to see from Webmaster Tools in 2014?

A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests.
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Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs

Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs | Learn SEO | Scoop.it
My name is Charlotte, and I have been working in SEO for the past 2 years and still consider myself very new to the SEO world.
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Why Traditional Branded Content Isn’t Enough to Attract Consumers

Why Traditional Branded Content Isn’t Enough to Attract Consumers | Learn SEO | Scoop.it
In 2013, US adults will spend an average of 5 hours and 16 minutes online (via laptops, desktops, and mobile devices) and 4 hours and 31 minutes watching TV per day.
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Authorship Is Dead, Long Live Authorship

Authorship Is Dead, Long Live Authorship | Learn SEO | Scoop.it
Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community.
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35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing”

35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing” | Learn SEO | Scoop.it
35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing” was originally published on BruceClay.com, home of expert search engine optimization tips.
Holy content marketing!
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