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Learn SEO
Resources and advice on learning Search Engine Optimisation
Curated by Dee Metcalf
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Getting Started with Google Webmaster Tools & Analytics

Getting Started with Google Webmaster Tools & Analytics | Learn SEO | Scoop.it
Getting Started with Google Webmaster Tools & Analytics was originally published on BruceClay.com, home of expert search engine optimization tips.
How well do you understand how your own site is performing?
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What is Content Strategy?

What is Content Strategy? | Learn SEO | Scoop.it
Explaining what content strategy is, is something of a thorny problem.  Let's kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I've included below: Planning for the...
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Understanding web pages better

In 1998 when our servers were running in Susan Wojcicki’s garage, we didn't really have to worry about JavaScript or CSS. They weren't used much, or, JavaScript was used to make page elements... blink!
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Nuggets of Wisdom: The Future of Search

Nuggets of Wisdom: The Future of Search | Learn SEO | Scoop.it
A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits.
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Own It – How to Create a Google Analytics Account

Own It – How to Create a Google Analytics Account | Learn SEO | Scoop.it
Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts.
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Webmaster Guidelines for sneaky redirects updated

Webmaster Level: All
Redirects are often used by webmasters to help forward visitors from one page to another. They are a normal part of how the web operates, and are very valuable when well used.
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How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

How 3 Big Brands Use Storytelling to Make Everyday Products Exciting | Learn SEO | Scoop.it
How 3 Big Brands Use Storytelling to Make Everyday Products Exciting was originally published on BruceClay.com, home of expert search engine optimization tips.
Storytelling. It’s important.
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iAcquire Co-CEO Talks Google Authorship

iAcquire Co-CEO Talks Google Authorship | Learn SEO | Scoop.it
We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses.
What is Google Authorship? Why is it important for search and branding?
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Social Signals and SEO

Social Signals and SEO | Learn SEO | Scoop.it
Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.
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5 New Google Analytics Insights to Grow Your Business

5 New Google Analytics Insights to Grow Your Business | Learn SEO | Scoop.it
Here’s your summary of what happened over at Google Analytics in March, and how you can take advantage of these developments.
Boost Your Team’s GA Skills!
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A Blogger is Not a One Night Stand

A Blogger is Not a One Night Stand | Learn SEO | Scoop.it
Dear brands / PRs / outreachers,
I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly.
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Adapting 3 Fundamental Human Values Into Your Link Building Outreach

Adapting 3 Fundamental Human Values Into Your Link Building Outreach | Learn SEO | Scoop.it
When creating outreach messages for link building, the most important concept to come back to is: just be yourself.
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#SMX Liveblog: Twitter For Business (#14C)

#SMX Liveblog: Twitter For Business (#14C) | Learn SEO | Scoop.it
#SMX Liveblog: Twitter For Business (#14C) was originally published on BruceClay.com, home of expert search engine optimization tips.It wasn’t that long ago that Twitter first debuted in 2007 at SXSW.
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SMX Liveblog: Enhancing Search Results with Structured Data & Markup

SMX Liveblog: Enhancing Search Results with Structured Data & Markup | Learn SEO | Scoop.it
SMX Liveblog: Enhancing Search Results with Structured Data & Markup was originally published on BruceClay.com, home of expert search engine optimization tips.
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The Ultimate List of IFTTT Recipes for Marketers

The Ultimate List of IFTTT Recipes for Marketers | Learn SEO | Scoop.it
Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT.
If you’re not familiar with IFTTT, it’s simple.
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SMX Advanced 2014 Series: David Roth on Content that Ignites Passion

SMX Advanced 2014 Series: David Roth on Content that Ignites Passion | Learn SEO | Scoop.it
SMX Advanced 2014 Series: David Roth on Content that Ignites Passion was originally published on BruceClay.com, home of expert search engine optimization tips.
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Making your site more mobile-friendly with PageSpeed Insights

Making your site more mobile-friendly with PageSpeed Insights | Learn SEO | Scoop.it
Webmaster level: all
To help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability.
Poor usability can diminish the benefits of a fast page load.
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Creating the Right Homepage for your International Users

Creating the Right Homepage for your International Users | Learn SEO | Scoop.it
If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages.
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The #1 Thing You Can Do to Improve Mobile UX: Image Optimization

The #1 Thing You Can Do to Improve Mobile UX: Image Optimization | Learn SEO | Scoop.it
The #1 Thing You Can Do to Improve Mobile UX: Image Optimization was originally published on BruceClay.com, home of expert search engine optimization tips.
Or: So You’ve Got Responsive Design, Now What?
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STOP Trying to Predict & Track Rankings Impact on Revenue

STOP Trying to Predict & Track Rankings Impact on Revenue | Learn SEO | Scoop.it
SEER recently lost a big opportunity, and not because the client didn’t think we were the best match.
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Google+: Looking Behind the Scenes of Profiles and Posts

Google+: Looking Behind the Scenes of Profiles and Posts | Learn SEO | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and relationship building.
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SEOs Discuss the Role of Brands as Publishers

SEOs Discuss the Role of Brands as Publishers | Learn SEO | Scoop.it
SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips.
The SEO benefits of publishing and content marketing are huge.
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Corporate Blog Tips: Lucky 7 Gamification Elements to Apply

Corporate Blog Tips: Lucky 7 Gamification Elements to Apply | Learn SEO | Scoop.it
Kevin Werbach, a leading expert on the legal, business, and public policy aspects of the Network Age, defines Gamification as the application of game elements and digital game design techniques to non-game problems.
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More Precise Index Status Data for Your Site Variations

More Precise Index Status Data for Your Site Variations | Learn SEO | Scoop.it
Webmaster Level: Intermediate
The Google Webmaster Tools Index Status feature reports how many pages on your site are indexed by Google.
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How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence | Learn SEO | Scoop.it
How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips.
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