First, it was semantic search and knowledge graphs surfacing information related to our keyword searches. But there’s a handful of companies working to make relevant content come to us, whatever we’re doing.
Call it “anticipatory computing,” or “information gravitation” or whatever you want, but it appears the future of search isn’t search at all. Rather, next-generation applications will surface the information we need when we need it — whether we know we need it or not.
And although there’s a semantic element to it, this is beyond the realm of semantic search. We’re talking about doing a video chat, sending an email or just surfing the web, and seeing relevant content appear before your eyes. Why? Because the web and, heck, even our laptops are so full of information we don’t always know what to look for or have the extra attention to devote to looking for it.