Form Should Fit Function
The first time I saw the canvas I just could not figure out why it was shaped the way it was no matter how hard I looked. Brant Cooper finally had to explain it to me.
Production is on the left, customer is on the right, product meets in the middle. Costs are mostly associated with production, so those go under production. Revenue comes from the customer so that’s under the customer.
Makes sense, but even after looking at it for years and through it’s evolution I still have questions:
Aren’t distribution channels and customer relationships/support COSTS? Shouldn’t costs be under them as well?Like most English readers I read left to right, so I start looking at the canvas, so why should I start thinking about my business model by focusing on Partners instead of the Customer?Why is Key Partners so damn big?Why can’t I fit my customer persona (which is an 8.5″x11″ piece of paper horizontal) onto the customer block?