"Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” — Tim Brown “A business model described the rationale of how an organisation creates, delivers, and captures value” — Alex Osterwalder
Via Len Netti, Fred Zimny, yannick grenzinger
Fernando Celaya's insight:
The systematic approach of lean design thinking and the contribution of the business model canvas keep focus the innovation team through the creation process, continuously checking that there are customers interested in the value proposition. This tools are the roadmap and the lean design thinking the compass.
Osterwalder's mission is to help companies innovate with the best tools using sound business models and value propositions. In order to better understand his vision and mission, I asked Osterwalder to provide a high-level overview of business model innovation.
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