Manufacturing remains a critical force in both advanced and developing economies. But the sector has changed, bringing new opportunities and challenges to business leaders and policy makers. A McKinsey Global Institute article.
Michel Baudin's insight:
The bubbles above are intended to represent global market share by gross value added in 2010 in the manufacturing of "global goods for local markets," which includes appliances, automotive, chemicals, and pharmaceuticals.
The complete chart is a map of the world with a bubble for each of the top ten countries. From the point of view of graphic art, the chart looks professional; as a means of presenting data, however, it misleads.
From the center of the bubbles, you can see that China's share is twice that of Japan, but the bubble is four times larger. This is because its radius is twice that of Japan's bubble.
This is a perfect example of Tufte's rule that you should not us a two-dimensional symbol to show one-dimensional data. Market share is one number. If you want to make an accurate graphic comparison of different countries' market shares, use a bar chart.
As most readers know where in the world the US, China, and Japan are, you can lose the map of the world. It looks great, but it adds no information.
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