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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Lean content | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.

Via Guillaume Decugis
Emmanuel 'Manny' Gigante's insight:

NUFF SAID!

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M. Philip Oliver's curator insight, July 31, 6:27 PM

Thanks to Guillaume

J-Philippe Déranlot's curator insight, August 1, 4:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 9:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

Lean content
Stuff I regards to trimming fat in marketing
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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Lean content | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.

Via Guillaume Decugis
Emmanuel 'Manny' Gigante's insight:

NUFF SAID!

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M. Philip Oliver's curator insight, July 31, 6:27 PM

Thanks to Guillaume

J-Philippe Déranlot's curator insight, August 1, 4:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 9:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

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Informing Ourselves: The 2014 Social Media Marketing Report

Informing Ourselves: The 2014 Social Media Marketing Report | Lean content | Scoop.it
Your description

Via The Fish Firm
Emmanuel 'Manny' Gigante's insight:

hmmm   you can talk yourself into anything.......

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7 Tools for Lean Content Marketing

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but n…

Via Peg Corwin
Emmanuel 'Manny' Gigante's insight:

  strap on that tool belt

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Peg Corwin's curator insight, June 9, 8:09 AM

Find new tools to more efficiently create and share content.

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Heartology® 100X®: Love Conquers--ALL - YouTube

Share your videos with friends, family, and the world
Emmanuel 'Manny' Gigante's insight:

 the most #powerful tech.........#love

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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Lean content | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.

Via Ally Greer
Emmanuel 'Manny' Gigante's insight:

hack #Slideshare

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Lynn Pineda's comment, June 13, 10:06 PM
Slideshare is great for allowing us to repurpose our blog posts - great advice Ally!
Brittany Berger's curator insight, June 14, 10:32 AM

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

Nine0Media's curator insight, August 20, 5:39 PM

#DIYSEO #SEOLocal

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Are You a News Aggregator or a Content Curator?

Are You a News Aggregator or a Content Curator? | Lean content | Scoop.it

Are you noise orA few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.” 


Via Guillaume Decugis
Emmanuel 'Manny' Gigante's insight:

Are you noise or context to your audience needs

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Chuck Devers's curator insight, June 4, 7:07 AM

The one thing common to every human on the earth is this - TIME.  No matter how rich, powerful, beautiful, or intelligent every single human has the same 24 hours in a day- no more, no less.

 

Content curation can be a blessing to time-challenged people, who have many eyes sifting for content relevant to their own as well as their fellow professionals - so curation can benefit many by, in effect, giving us all "more time" to see those salient and important topics that help us grow.

 

You can be a part of this process, as well, through content curation.

 

See how it works!

Rosy Feros's curator insight, June 12, 7:15 PM

Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?

J-Philippe Déranlot's curator insight, August 1, 4:35 AM

applicable aussi pour Twitter : êtes vous news ou content twittos ?

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7 Tools for Lean Content Marketing

 There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content. 

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.


Via Ally Greer
Emmanuel 'Manny' Gigante's insight:

woohoo more tools

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Ally Greer's curator insight, May 13, 4:55 PM

What tools do you use to keep your marketing lean?

Guillaume Decugis's curator insight, May 13, 8:33 PM

There are a lot of useful tools to help your content marketing efforts. Here's a selection that is specifically aligned with the principles of lean content.

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Content Marketing Tips for Launching a New Product by Guy Kawasaki #contentcuration

Content Marketing Tips for Launching a New Product by Guy Kawasaki

Via Brian Yanish - MarketingHits.com
Emmanuel 'Manny' Gigante's insight:

#guy #kawasaki  alway great info

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Brian Yanish - MarketingHits.com's curator insight, March 31, 12:02 AM

Interesting insight from Guy, building content for a new product using content curation. Guy is known for pushing his lean content to the masses. 

Change Impetus's curator insight, April 1, 9:28 AM

I would say it doesn't have to take a year to build a quality content platform for SM before launch. With good planning and a calendar it could be done it 6 months.

 

I agree with his point about "earning the right to pitch your product" in groups and forums.

Jennifer Beever's curator insight, May 15, 2:15 PM

This is exactly what I recommend to my clients. Start building your social media presence in the space in which you are launching a new product as soon as you decide it's a go. You'll be ahead of the game when it's time to launch.

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How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing

How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing | Lean content | Scoop.it
Have you experimented with Vine for marketing? The Twitter-owned six-second-video app is used by some of the world's biggest companies to reach their target audiences, and the most popular Vines are seen by millions of people.
Emmanuel 'Manny' Gigante's insight:

#vine not just for kids....

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15 Things Highly Confident People Don’t Do

15 Things Highly Confident People Don’t Do | Lean content | Scoop.it
Highly confident people believe in their ability to achieve. If you don't believe in yourself, why should anyone else put their faith in you?
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@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits

@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits | Lean content | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com, The Fish Firm
Emmanuel 'Manny' Gigante's insight:

#grew myaudience   :)
)

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Luigi Cappel's curator insight, April 11, 2:58 PM

As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.

ZAP s.a.'s curator insight, April 29, 11:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Nikky SIngh's curator insight, May 15, 4:28 AM

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
Emmanuel 'Manny' Gigante's insight:

#leanMarketingmachine

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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

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7 Tips for Emailing Extraordinarily Busy People

7 Tips for Emailing Extraordinarily Busy People | Lean content | Scoop.it
Here's how to break through the noise and get busy people to take action when you email them.

Via Marty Koenig
Emmanuel 'Manny' Gigante's insight:

#emaileffective

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Ram Bhagat, PhD, PMP's curator insight, December 2, 2013 3:31 PM

Good pointers. 

Lori Wilk's curator insight, December 3, 2013 10:52 PM

We could all use a little advice #business

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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Lean content | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss, Brandon Schaefer, Ally Greer
Emmanuel 'Manny' Gigante's insight:

 get #leancontent.   it's good for your stress  and your company's growth. 

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storycontent's curator insight, June 10, 2013 12:42 PM

Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.

Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

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Condos are becoming FHA no-lending zones - Los Angeles Times

Condos are becoming FHA no-lending zones - Los Angeles Times | Lean content | Scoop.it
Condos are becoming FHA no-lending zones Los Angeles Times For young first-time buyers, people with modest down-payment cash or seniors who want to tap their equity using a reverse mortgage, it's a growing problem: They cannot use Federal Housing...
Emmanuel 'Manny' Gigante's insight:

 this is not cuz of FHA   but #HOAs don't realize there's been allot of changes   in re certification process

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Emmanuel 'Manny' Gigante's curator insight, June 1, 2:32 PM

 don'tread the headlines   work with a lender who understands FHA Financing.   

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5 Instagram Hacks to Publish Perfect Photos Every Time

5 Instagram Hacks to Publish Perfect Photos Every Time | Lean content | Scoop.it
5 Instagram Hacks to Publish Perfect Photos Every Time





With summer now in full swing, I've taken the opportunity to relaunch my activity on Instagram.
Emmanuel 'Manny' Gigante's insight:

 #hack more #selfies

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Lean content | Scoop.it

 #content A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...


Via Guillaume Decugis
Emmanuel 'Manny' Gigante's insight:

it's your #context to your #content plan wisely

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Brian Yanish - MarketingHits.com's curator insight, June 30, 10:47 AM

Have a win/win strategy by combining both content creation and curation. Why?


Content creation = The you & your business
Your ideas, products, business and services


Content curation = The world around you and your business
By curating and sharing other peoples content (OPC) and including your comments/insights you now have opened up a whole new avenue to reach and influence others, including potential customers or clients.

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 10:55 AM

Some good information. 

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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Lean content | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer
Emmanuel 'Manny' Gigante's insight:

YOUR #roadmap  thanks @Scoop.it

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Enrique Robles's curator insight, June 10, 12:16 PM

very like

Beth Kanter's curator insight, June 10, 2:36 PM

Love the advice about personas

Dr. Pamela Rutledge's curator insight, June 11, 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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26 Free (or Free-to-Try) Content Curation Tools

26 Free (or Free-to-Try) Content Curation Tools | Lean content | Scoop.it

"There's content curation and then there's engaging content curation – and Scoop.it's all about the latter. Use Scoop.it's active community and the tool's search engine to discover the web's best content, then "scoop it" into your custom topics, which display as elegant, magazine-style layouts.

Scoop.it is popular in the digital marketing community, so you can achieve good social reach and traffic from your topics."


Via Ally Greer
Emmanuel 'Manny' Gigante's insight:

i love my @Scoop.it

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objectplace's curator insight, May 24, 11:40 AM

deep list, most I know of some I don't. Which ones do you use?

Shelley Costello's curator insight, May 24, 12:40 PM

Content creation is the most difficult part of effective social media.

 

Shelley

htp://www.creativewebconceptsusa.com

 

 

sourparrot's comment, June 12, 1:49 AM
Terrific
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Using Instagram Video for Effective Business Marketing? | ClickCabin

Using Instagram Video for Effective Business Marketing? | ClickCabin | Lean content | Scoop.it
Instagram lately added support for short videos, making it so far another channel for online business marketing. Is it more effective?

Via AmitChoudhary
Emmanuel 'Manny' Gigante's insight:

LEMME TAKE A #SELFIE = MONEY MAKER?

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Here's Why You Don't Need A "Content Marketing Strategy"

Here's Why You Don't Need A "Content Marketing Strategy" | Lean content | Scoop.it
Stressing out over figuring out your content marketing strategy? Good news: forget about it. You don't need one.
Emmanuel 'Manny' Gigante's insight:

#darnit this ruins my  value add to small businessses... shhhhhhh  don't read

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How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | Lean content | Scoop.it
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.

Via Christina Guenther
Emmanuel 'Manny' Gigante's insight:

#scrappy Marketing

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Christina Guenther's curator insight, April 24, 12:01 AM

The first half of this article does a good job recognizing the need for content marketing. However, your content marketing strategy should include both creating and curating. This is where Lean Content marketing comes in. Don't waste time creating content that already exists. Curating relevant content and providing your insight is how you can save time and money while staying visible online. 


It makes so much sense!

malek's curator insight, April 24, 7:20 AM

The content marketing figures caught my attention

  • The digital marketing industry is $118B/year
  • Content marketing industry is on a meteoric rise (9.2% growth last year).
  • B2Bs spend a whopping 30% of their marketing budget on content marketing.
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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Lean content | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

Via John van den Brink, Ivo Nový
Emmanuel 'Manny' Gigante's insight:

#google is master of search might makesense to know how to be found there.......

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Download millions of FREE vectors, photos and PSD

Download millions of FREE vectors, photos and PSD | Lean content | Scoop.it
Download thousands of FREE vectors, stock photos, HD photos and PSD

Via Lon Naylor
Emmanuel 'Manny' Gigante's insight:

#scrappiness   great for your #marketing

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8 tips for an awesome powerpoint presentation

Enjoy these eight tips on how to make your powerpoint slides more visually engaging. NOTE: For best view, download the presentation and watch it on your comp...
Emmanuel 'Manny' Gigante's insight:

#rocking #powerpoint  you came to the right place 

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