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Leaner, More Effective Content Marketing in 6 Steps

Leaner, More Effective Content Marketing in 6 Steps | Lean-Clean Business Model | Scoop.it
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...

Via Ally Greer
James Dean Waryk's insight:

This is an experiment

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Randy Bauer's comment, May 18, 2013 11:56 AM
Thanks Ally for passing this along. Very concise article on the lean content creation and curation.
Jeff Domansky's curator insight, May 19, 2013 9:35 PM

Liked these tips. Very practical.

Marilyn Korhonen's curator insight, June 20, 2013 10:13 AM

This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message. 

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Why Half-Brain Teaching Isn't Enough Infographic - e-Learning Infographics

Why Half-Brain Teaching Isn't Enough Infographic - e-Learning Infographics | Lean-Clean Business Model | Scoop.it

“The Why Half-Brain Teaching Isn't Enough Infographic shows why focusing on the skills of half our brain is not enough. Half-Brain Teaching Isn't Enough.”


Via Ramiro Aduviri Velasco, juandoming, Alessandro Rea
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7 Steps to Starting Your Own Business

7 Steps to Starting Your Own Business | Lean-Clean Business Model | Scoop.it
From your business type to your business model to your physical location, there are so many variables you need to take into account when planning and starting your business. The key, regardless of what type of business you’re starting, is to be flexible! Here are the 7 core steps to starting a business.

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The Great Disruption: The Future of Personal Tech [INFOGRAPHIC]

The Great Disruption: The Future of Personal Tech [INFOGRAPHIC] | Lean-Clean Business Model | Scoop.it

We are a long way from being done with dirsuption. In fac, your internet mareting better disrupt if it wants to win these days:||

 

http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html


Via Martin (Marty) Smith
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Discover, Clip And Share Videos From Anywhere Easily With ReelSurfer

Discover, Clip And Share Videos From Anywhere Easily With ReelSurfer | Lean-Clean Business Model | Scoop.it

Excerpted from review article by TechCrunch:
Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.

The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose.

 

However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.

Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."

Read full original article:
http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/

Check out ReelSurfer: http://www.reelsurfer.com

More information: http://www.reelsurfer.com/about

 


Via Giuseppe Mauriello, Martin (Marty) Smith
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God Is.'s curator insight, April 14, 2013 10:46 AM

I have to try and see this one, but it looks promising...

Charlie Dare's curator insight, April 14, 2013 11:42 PM

A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone.

Víctor V. Valera Jiménez's curator insight, April 20, 2013 2:05 PM

Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros.

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Venture Capital Firms Disappearing, Those Left Think Market Improving

Venture Capital Firms Disappearing, Those Left Think Market Improving | Lean-Clean Business Model | Scoop.it
About 400 firms have stopped investing or gone out of business since 2000, by one count, but VCs are optimistic about the next 18 months

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 24, 2013 7:48 PM

Is VC As A Concept Dead Man Walking
Interesting article noting the steep decline of VC firms without a related decline in the number of startups. They credit the movie The Social Network (strange). 

I think the costs of starting a company are declining fast as OPP (Other People's Platforms) help entrepreneurs get started and prove a MVP (Minimal Viable Product). 

The article also notes an increase in angel investing. I would add alternative forms of financing such as bootstrapping and crowdfunding. Throw all of these ideas on the wall and one has to wonder if the idea of Venture Capitalists is either over about to morph into something other than what it has been. 

 

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Lean Content Movement Brings HUGE Startup Opportunities

Lean Content Movement Brings HUGE Startup Opportunities | Lean-Clean Business Model | Scoop.it
Making the most efficient and effective use of strategies, tools, and technology for content marketing.

Via Martin (Marty) Smith
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John van den Brink's comment, April 27, 2013 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
Beach Buzz Media's curator insight, April 30, 2013 4:17 PM

Indeed it does!

Beach Buzz Media's curator insight, April 30, 2013 4:29 PM

Beach Buzz Media-- Perfect example!

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Startups Plan Your Work, Work Your Plan

Startups Plan Your Work, Work Your Plan | Lean-Clean Business Model | Scoop.it
 This post is intended to begin as a story (in a less formal manner) of my ride into the entrepreneurship world. I will also share a few things about getting organized and hopefully it will help yo...

Via Martin (Marty) Smith
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Carla Deter's comment, May 24, 2013 11:53 AM
Thank you Marty. I appreciate the scoop. Have can I help you today?
Intriguing Networks's curator insight, May 25, 2013 9:31 AM

Often feels to me with the pace of change we all need to be in a startup state of mind, fleetness of foot and creativity with the right disciplined procsses, I see clients all the time wanting to take their SMB forward and keen to adopt a startup fervour because it matters so much how the business develops to them personally. There are many SMB's and I include myself who can learn from and adapt the focus of the startup. In fact more often than not, we are all needing to startup some new venture, standing still defintely not an otion SOOO Thanks you for this post via Marty much appreciated. Even in large organisations the needto break out and create a startup culture is common.  Something in it for almost everyone in this post, so cheers.

Carla Deter's comment, June 6, 2013 6:20 PM
Thank you all re-scoopers! As a start-up Virtual Assistant I am determined to build my business one client at a time. So, consider yourself a 'pioneer' in helping me reach my vision :)
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How to Start YouTube Advertising in 9 Steps

How to Start YouTube Advertising in 9 Steps | Lean-Clean Business Model | Scoop.it
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.

Via Bonnie Burns
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Darlenna Wojcik's comment, May 22, 2013 11:53 AM
Im doing that now how can i improve my views
Anuj Rampal's comment, May 23, 2013 3:47 AM
Try get insights from Google Analytics as well, for instance where are the more users are coming from !
flash maher games's comment, November 17, 2013 8:50 AM
yes that's right
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Seven Tips From Successful Entrepreneurs: What They Wish They Had Known

Seven Tips From Successful Entrepreneurs: What They Wish They Had Known | Lean-Clean Business Model | Scoop.it

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Umesh Choori's curator insight, May 20, 2013 12:38 PM

Great advise and filled with wisdom

Nathan DC's curator insight, May 22, 2013 5:55 AM
4. Use social media, but don’t expect it to fix everything
Kahssaye Kebede Ambaw's curator insight, May 26, 2013 1:31 AM

helpful tips

 

scoop it here one tip

YES!

And the company is paying out 100% commissions on all product sales!

Check it out now, as the quicker you get started the sooner
you can be in immediate profit with your team!

Check out this life changing offer now!

>>> http://www.pureleverage.com/?id=kambaw

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500 Startups – The Journey, Experience, Value and Benefits | Tim Chae

500 Startups – The Journey, Experience, Value and Benefits | Tim Chae | Lean-Clean Business Model | Scoop.it

In 14 weeks, I was given a floodgate of connections to the best advisors, mentors, investors in Silicon Valley. I got to immerse myself daily among some of the Valley’s most driven, ambitious and talented founders. Most importantly, I became a better founder, CEO and person through the 14 week journey that is 500 Startups.


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Pattern recognition, the scientific method and investing in startups - Chris Dixon

Pattern recognition, the scientific method and investing in startups - Chris Dixon | Lean-Clean Business Model | Scoop.it

"I am just speculating – I don’t know why these characteristics are common among past successful founders. But the mere repetition of patterns shouldn’t be satisfactory to anyone who wants to understand and predict the success of startups."

 

[Read the comments to this post as well!]

 

 


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7 Things Entrepreneurs Need to Understand About Human Communication

7 Things Entrepreneurs Need to Understand About Human Communication | Lean-Clean Business Model | Scoop.it
One thing that many successful people have in common is a mastery of human communication. What’s interesting, though, is how little we seem to value it as a society.

Via The Fish Firm
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JoKRs's comment, March 20, 2013 4:14 AM
http://www.google.com
George Argo's comment, March 20, 2013 6:41 AM
Really
George Argo's comment, March 20, 2013 6:41 AM
Really
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Social Media Workflow [INFOGRAPHIC] | Social Media Today

Social Media Workflow [INFOGRAPHIC] | Social Media Today | Lean-Clean Business Model | Scoop.it
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week.

Via Bonnie Burns
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Imparafacile's curator insight, May 5, 2013 6:20 AM

Quante ore si posso dedicare alla settimana per la cura della propria presenza on line? Ecco qualche dato per fare delle comparazioni.

BLAIN Camille's curator insight, May 6, 2013 6:02 AM

Extremely interesting for a company who needs to invest in community management. 

Lona Pace's curator insight, September 29, 2014 10:34 AM

How much time should your company spend on social media on a weekly basis?

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9 Design Ideas That Shaped The Web

9 Design Ideas That Shaped The Web | Lean-Clean Business Model | Scoop.it
From emoticons to GIFs to graphical user interfaces, the inventions that opened the web to everyone.

Via Alessandro Rea
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25 tips by entrepreneurs for entrepreneurs

25 tips by entrepreneurs for entrepreneurs | Lean-Clean Business Model | Scoop.it
by Cynthia Schmae Ready to leave your job behind and become your own boss? It takes a certain kind of person to make it through the first few years. To help

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Trackur (trackur) Online Reputation Management Tool

Trackur (trackur) Online Reputation Management Tool | Lean-Clean Business Model | Scoop.it
Trackur is using Pinterest, an online pinboard to collect and share what inspires you. (Reputation advice, infographics, contests, and more? There's a Pinterest board for that!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 18, 2013 3:22 PM

Online Reputation Mangement Tool
Trackur looks like a cool suite of tools. Will investigate and report back. 

Note On Trackur's Website Explains...
More than 60,000+ registered users trust Trackur to monitor 10+ million media mentions a day across more than 100+ million news sites, blogs, forums, Twitter, Google+ and Facebook!  They enjoy accurate results, powerful tools, and no long-term contracts. 

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InnoVenture Cool Networking Mashup For Startups

InnoVenture Cool Networking Mashup For Startups | Lean-Clean Business Model | Scoop.it

Cool Startup networking mashup. I'm going to an event next week they sponsor and will report back. 


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Innovators Dilemma Author Clayton Christensen Discusses Disruption via Startup Grind [Video]

Innovators Dilemma Author Clayton Christensen Discusses Disruption via Startup Grind [Video] | Lean-Clean Business Model | Scoop.it
I recently found this great interview that Mark Suster did with Clayton Christensen, who is without argument, the master of disruption.

Via Jenny Pesina, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 6, 2013 7:11 PM

Disruption In BSchool Education

Most of this talk is about disruption in education, but Christensen is the "master of disruption" and this conversation with Mark Suster is fascinating for Internet marketers.

Lack of technological core means an industry can't be disrupted. Education was in this boat for a long time. Online learning brings to education a "technological core" matched with pricing that has lost touch with reality means disruption is possible and likely.

Online learning and corporate learning programs are killing Harvard Business School. Christensen says half of the University business schools are in trouble and will be forced to get with it or close in ten years.

Apple Computer
Fascinating discussion of Apple & proprietary architecture at 10:33. The inevitable opening of a once proprietary operating system means prices fall and the money is made in "sophisticated manufacturing". "It really is scary," says Christensen about the loss of sophisticated manufacturing.

He goes on to blame business school for looking to layoff costs because of the way we teach people to measure things.

Freemiums
Another fascinating conversation about Fremiums at 14:30. "As a general rule if you have a product that doesn't get the job done you have to offer it for free," with Suster weighing in on charging for services. Modularity drives commoditization and that drives profit out.

Crowdfunding
Free usually means there is money to be made, "Above and below and you can invest or be an entrepreneur there and you can make money". Suster then talks about Venture Capital disruption and crowdfunding at 19:50.

Royalty Capital
Royalty Capital = movement in Boston to license capital as a way around limitations of venture capital at 24:00. When revenue starts there is a royalty rate returned to the capitalists. Fascinating alternative financing experiment going on in Boston.


José Antônio Carlos - O Professor Pepe's curator insight, May 7, 2013 7:33 AM

Grande site e grande entrevista com Clayton Christensen.

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Amazon's M&A: From Goods To Software: Because Now IM Is About UNDERSTANDING

Amazon's M&A: From Goods To Software: Because Now IM Is About UNDERSTANDING | Lean-Clean Business Model | Scoop.it
This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 3, 2013 4:46 PM

Amazon's BIG Data
Not unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").


Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.

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From the "Future of Funding": Insider Tips on Using AngelList to Raise Money

From the "Future of Funding": Insider Tips on Using AngelList to Raise Money | Lean-Clean Business Model | Scoop.it
At the 13th Founder Showcase, which took place on March 27th of this year, the focus of the evening was on the ‘Future of Funding’ and early-stage startups.

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blogbrevity's curator insight, April 11, 2013 9:18 AM

Ash Fontana, Head of Fundraising Products at AngelList, explains the fundamentals of using the site including 5 best practices for both startups and investors.

Jose Gonzalez's curator insight, April 29, 2013 12:47 AM

Love it !

This is a MUST for my sanity !

Thanks,

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SEO and Content Marketing For Startups

SEO and Content Marketing For Startups | Lean-Clean Business Model | Scoop.it

Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends.

Successful startups LISTEN at least as much as they TALK and this post explains how.


Via Martin (Marty) Smith
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Gusani Infotech's comment, May 21, 2013 3:13 AM
Can We share same Content in Different Site Somthing change the Content?
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A Quick Recipe For Developing a Good Mobile App [Infographic]

A Quick Recipe For Developing a Good Mobile App [Infographic] | Lean-Clean Business Model | Scoop.it
Every great food dish requires a recipe, but according to Intellicore of Scotland this rule does not just apply to food but also to apps!

Via Bonnie Burns
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Bonnie Burns's curator insight, April 25, 2013 11:15 AM

Like I always say..there is an app for that :-)

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Content Marketer's Resource Box: Free Ebooks and Cheatsheets - Search Engine Journal

Content Marketer's Resource Box: Free Ebooks and Cheatsheets - Search Engine Journal | Lean-Clean Business Model | Scoop.it
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should be a primary focus. It is

Via Bonnie Burns
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Bonnie Burns's curator insight, April 26, 2013 11:36 AM

These are all questions (and more!) that have been covered by experts time and again. Before you max out the credit card buying expensive programs promising a magic bullet, check out these excellent ebooks on content marketing that won’t cost you a dime.

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What is a Natural Storyteller?

What is a Natural Storyteller? | Lean-Clean Business Model | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz, Marty Koenig
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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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10 Ways To Definitely Fail At Startup Fundraising [Infographic]

10 Ways To Definitely Fail At Startup Fundraising [Infographic] | Lean-Clean Business Model | Scoop.it
Don't commit these rookie mistakes when you create your startup fundraising campaign. This infographic will help you avoid the 10 most common mistakes.

Via The Fish Firm
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