This is not a new article - but is well written, detailed and still highly relevant - thanks to Jeff Sutherland for tweeting this so I could find it. Very timely given that www.agil8.com will be providing accredited Kanban training shortly.
I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.
By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.
**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.
"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!
(Download the White Paper Today!)"
Here are some highlights:
**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.
**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks
**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business
Here are the categories:
Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people
Engagers - These people have well-established social networks and are strong influencers of people they know personally
Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona
Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
At age 33, Eric Ries is Silicon Valley’s latest guru. In the four years since he first posted his theories about running startups on an anonymous blog, his campaign to replace the typical product development approach—build it and they will come—with a system based on experimentation has become a juggernaut. Ries’ book The Lean Startup, published last summer, has sold 90,000 copies in the US.
Following Gartner’s BIIM Summit in Sydney, Conrad Bates and Cameron Wall, managing partners of C3 Business Solutions, share the top six business intelligence trends they believe will drive the industry in 2012.
Relentless change and a never-ending drive for greater value mean you need to adapt, improve and deliver - without fail. If you stand still, you fall behind so successful adoption of modern Lean and Agile methods is not optional - it is essential. Agil8 is a leading expert in Agile, Lean and Scrum - and everything involved in making them work. We help our customers employ Agile, Scrum and Lean based approaches to be the best at managing and delivering their software, projects, programmes and business change initiatives.
I have just discovered the marketing blog www.agilemarketingblog.com - and have a lot of reading to catch up on. But I think I'm off to a good start since I can recognise myself in most of the descriptions associated with the Agile Marketer versus Waterfall Marketer described here. A promising start!
What is Scrum? Learn about the Scrum methodology in under 10 minutes. This popular Scrum video that has been viewed over 600,000 times (according to the OnTime website). It's no replacement for training from a top notch Certified Scrum Trainer though (especially one with over 1100 CSMs under his belt and 15 years Agile Consultancy experience).