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Rescooped by Gil Rachlin from Innovative Marketing and Crowdfunding
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Infographic: What's The Nearest Pizza Chain To You?

Infographic: What's The Nearest Pizza Chain To You? | Lean Analytics | Scoop.it
Spoiler alert: Its probably Pizza Hut.

Via Marty Koenig
Gil Rachlin's insight:

Who wants Pizza!!!!

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Rescooped by Gil Rachlin from Competitive Intelligence Software
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Competitive Price Intelligence: Big Data Fuels Pricing Strategies

Competitive Price Intelligence: Big Data Fuels Pricing Strategies | Lean Analytics | Scoop.it
Omnichannel retailing continues to up the ante on competitive pricing and overall price transparency. Shoppers can check competitive pricing in real time and retailers need the same capabilities in order to compete for today's omnichannel environment. Download this new RIS Roadmap report to discover how leading retailers are harnessing the power of big data to shape their pricing strategy and gain a competitive advantage.

Via Bonnie Hohhof
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Rescooped by Gil Rachlin from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Lean Analytics | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
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Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

Rescooped by Gil Rachlin from Social Media Monitoring Tools And Solutions
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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | Lean Analytics | Scoop.it

Social listening, social analytics and social intelligence. It’s all the same, right?

 

Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.

 

Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)

 

Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.

 

Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/


Via Antonino Militello
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Emilie Faffe's curator insight, August 21, 2013 5:16 AM

Social listening ou social média monitoring : processus mis en place pour récupérer ce qui se dit sur la marque via les réseaux sociaux, blogs, forums... Utilisation d'un outil, plateforme ou API. Généralement déployé par le service informatique.

 

Social média analytics : processus d'analyse et traitement de ces données. Utilisation d'un outils à paramétrer au préalable en fonction des besoins de l'entreprise. Généralement le même outil est utilisé pour le social listening et le social média analytics.

 

Social intelligence : bilan que l'on retire de cette analyse (meilleure connaissance client), permet d'orienter la stratégie marketing de l'entreprise.

Adilson Camacho's curator insight, August 26, 2013 12:35 PM

An aid to uptake the desires and needs of the population ...

Rescooped by Gil Rachlin from Innovative Marketing and Crowdfunding
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Infographic: What's The Nearest Pizza Chain To You?

Infographic: What's The Nearest Pizza Chain To You? | Lean Analytics | Scoop.it
Spoiler alert: Its probably Pizza Hut.

Via Marty Koenig
Gil Rachlin's insight:

Who wants Pizza!!!!

more...
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Rescooped by Gil Rachlin from Innovative Marketing and Crowdfunding
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25 Great Social Media Tools - Infographic

25 Great Social Media Tools - Infographic | Lean Analytics | Scoop.it
As social media marketing is now essential part of companies' marketing mix, the decision which social media tool to use is crucial.

Via Marty Koenig
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Sandra Osbon's curator insight, October 13, 2013 6:14 PM

There are different audiences at each social site and different buying mindsets.  Understanding each site will help me save time when I decide to post.

Laurie Shooltz's curator insight, October 14, 2013 12:41 PM

The use of social media in markeing your company is becoming a must in your mix of business promotion. Here is a great article and info graphic that will help you understand some of the options to take your campaigns to the next level.

Rescooped by Gil Rachlin from Search Engine Marketing Trends
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Hot Tactics For Geo-Targeted Ads On Google & Bing

Hot Tactics For Geo-Targeted Ads On Google & Bing | Lean Analytics | Scoop.it
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation. The session was moderated by Matt Van Wagner (President of Find Me Faster), and featured speakers Kevin Lee (CEO of Didit.com), Sam Owen (PPC & CRO Account Manager of Hanapin Marketing), and Paul Corkery (Senior Operations Program Manager at Microsoft). I actually have quite a lot of familiarity with the background technologies used to accomplish geo-targeting (check out my article from 2007, “Geolocation: Core To The Local Space And Key To Click-Fraud Detection” if you want a tutorial on how the locations of Internet users can be identified). Read more: http://searchengineland.com/hot-tactics-for-geo-targeted-ads-on-google-bing-smx-east-173213
Via Igniva Solutions
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Rescooped by Gil Rachlin from Strategy and Competitive Intelligence by Bonnie Hohhof
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Five Reasons Why Marketers Risk Failing at Competitive Intelligence & Three Ways to Pass with ‘A’

Five Reasons Why Marketers Risk Failing at Competitive Intelligence & Three Ways to Pass with ‘A’ | Lean Analytics | Scoop.it

Instead of knowing what consumers want and how to market those products with great content and creative ads, CMOs need to do a better job at managing risk and showing their competitors who is boss. But to do so, marketing teams need structured goals, CI initiatives and tools to produce action-driven competitive intelligence that supports marketing strategies and investment decisions. Here are five reasons why most marketers risk getting an ‘F’ in competitive intelligence:


Via Bonnie Hohhof
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Bonnie Hohhof's curator insight, September 6, 2013 1:03 PM

nicely thought out article

Rescooped by Gil Rachlin from Entrepreneurship, Innovation
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Even With Twice As Many Users, Google Still Lags Apple In App Revenue

Even With Twice As Many Users, Google Still Lags Apple In App Revenue | Lean Analytics | Scoop.it
Apple remains the most lucrative platform for developers.

Via Marylene Delbourg-Delphis
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Carol Sanford's curator insight, June 28, 2014 2:43 PM

The is an Essence Alignment example. Apps are a creation of Apple and others followed and there is a lot of replicating. 

Jeff Anderson | GSN's curator insight, June 30, 2014 11:22 AM

At Google's developer conference, it said it paid $5 billion to developers in the past 12 months.


Google is quickly closing the gap on Apple, though it still lags considerably. Google has 1 billion monthly active users on Android. Apple has ~500 million. With twice as many users, Google should have more revenue than Apple from app sales.

Rescooped by Gil Rachlin from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Lean Analytics | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
more...
Edward Phiri's comment, August 28, 2013 7:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 7:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 3:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

Rescooped by Gil Rachlin from Entrepreneurship, Innovation
Scoop.it!

Gamers Make Up Largest Tablet Content Audience

Gamers Make Up Largest Tablet Content Audience | Lean Analytics | Scoop.it
This year, for the first time, the majority of US internet users will use a tablet, according to a new eMarketer report.

Via Marylene Delbourg-Delphis
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Rescooped by Gil Rachlin from Innovative Marketing and Crowdfunding
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The Trend Toward Part-Time Employment: A Closer Look

Economic and Market Updates for Investment Planning

Via Marty Koenig
Gil Rachlin's insight:

Interesting Facts!!!

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Marty Koenig's curator insight, October 23, 2013 9:32 PM

The Gig Economy in action. 

Rescooped by Gil Rachlin from Entrepreneurship, Innovation
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CHART OF THE DAY: Apple Is Taking Share From Google In The US Smartphone Market

CHART OF THE DAY: Apple Is Taking Share From Google In The US Smartphone Market | Lean Analytics | Scoop.it
Apple is taking smartphone share away from...

Via Marylene Delbourg-Delphis
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Rescooped by Gil Rachlin from Strategy and Competitive Intelligence by Bonnie Hohhof
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Collective IP: Portfolio Intelligence and Marketing Analytics Tools (press release)

Collective IP: Portfolio Intelligence and Marketing Analytics Tools (press release) | Lean Analytics | Scoop.it

enhancements to its marketplace where universities, companies and researchers find, showcase and share their technologies. Delivering on the promise to offer a free and powerful global marketing platform for licensing and acquisition opportunities, today’s feature release improves insights and productivity for technology transfer office (TTO) leadership, licensing managers and marketing staff. In addition to enabling TTOs to showcase their intellectual property and grant portfolios, these new features provide insight into the frequency and demographics of profile visitors.

...


Via Bonnie Hohhof
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Bonnie Hohhof's curator insight, September 9, 2013 1:13 PM

Universities' technology transfer offices are another source of technological intelligence

Rescooped by Gil Rachlin from Blue Ocean Startup - Innovating without competition
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New guide lays out how to use Lean analytics to grow a business

New guide lays out how to use Lean analytics to grow a business | Lean Analytics | Scoop.it
In a new book, co-authors Ben Yoskovitz and Alistair Croll dig into how Lean analytics can guide a business' development and growth.
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