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A sales tool that saves time and makes money
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Why content curation is a new form of communication

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invente

Via Gerda van Doorn, Gerrit Bes
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Gerda van Doorn's curator insight, November 2, 2013 7:01 AM

Communiceren is ook content delen

Lori Wilk's curator insight, November 28, 2013 9:45 PM

I love content curation so help me share the love and spread the content#curate#socialmedia#influence

Rescooped by Sales Performance.ca from All About LinkedIn
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What Small Businesses Look Like on LinkedIn [INFOGRAPHIC]

What Small Businesses Look Like on LinkedIn [INFOGRAPHIC] | Leading Social CRM | Scoop.it
Did you know that 59% of LinkedIn members who have worked for a small business, have never worked for a company larger than 200 employees?

Via Anita Windisman
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12 Mind Blowing Facts About Mobile Users #infographic

12 Mind Blowing Facts About Mobile Users #infographic | Leading Social CRM | Scoop.it
We will bring you 12 reasons why you should think of a mobile phone as a possibility to grow your business and reach more customers.

Via Brian Yanish - MarketingHits.com
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CRM: plan your surveys properly

CRM: plan your surveys properly | Leading Social CRM | Scoop.it
Surveys and questionnaires are common ways of understanding who your customers are. But do you prepare them enough to insure optimum results and return on investment?
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Rescooped by Sales Performance.ca from Digital Marketing for Business
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Why B2B Companies Need Social Media Marketing - Business 2 Community

Why B2B Companies Need Social Media Marketing - Business 2 Community | Leading Social CRM | Scoop.it
Why B2B Companies Need Social Media Marketing
Business 2 Community
Many B2B companies have asked us a variation of the same question lately: “Do I really need social media?” Our answer is a consistent, resounding YES.

Via Mick Say
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Become a PADI Scuba Diving Instructor! #scubamontreal #padiidc

Become a PADI Scuba Diving Instructor! #scubamontreal #padiidc | Leading Social CRM | Scoop.it
Total Diving is your PADI Career Development Center (CDC) in Eastern Canada; and a National Geographic dive center in Montreal, Quebec, Canada. You can learn to dive in Montreal, before going on a...
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Rescooped by Sales Performance.ca from Magazine Publishing
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Understanding & Leveraging Influence Will Be Crucial to Your Business Success

Understanding & Leveraging Influence Will Be Crucial to Your Business Success | Leading Social CRM | Scoop.it

This is a guest post for Wired.co.UK  Ideas Bank section by Azeem Azhar, CEO of PeerIndex who is sharing some very valuable insights on measuring  influence. Understanding and leveraging your personal influence, your audience, clients and customers through influence measurement companies like PeerIndex and Klout will be crucial to your business success.  

 

Intro:

 

"Companies should be looking beyond predicted customer lifetime values and towards customer network lifetime values, which factor in an individual's influence over their peers"

 

Here's what caught my attention:

 

**It is time to replace customer lifetime value with the idea of customer network value (CNLV).

 

  This is the notion that a customer's value to a company is the      

  discounted value of their future purchases plus the discounted

  value of the referrals they drive to your business

 

**Why does this matter?

 

the science of influence is -- as with so many other things -- being democratised by the internet.

 

Interaction on social networks provides brands with a map of influence at a macro level.

 

**Instead of relying on a handful of hard-to-reach celebrities or journalists for advocacy, brands can identify and activate their truly influential fans, ordinary people who have built strong reputations in certain subjects, a group we call the "magic middle".

 

New social influence marketing firms like PeerIndex and Klout, are providing brands with these influence maps, letting them identify this magic middle of influencers.

 

If you can get your product into the hand of a few thousand magic middle influencers in an honest way, you can ensure an authentic conversation amongst their networks, driving awareness and, more importantly, referral, advocacy and purchase.

 

Customer network value is only going to become more important, driven by a renewed ability to identify and leverage influence on the web 

 

**This could have a profound impact on the way that brands spend their marketing dollars.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/R0oUeS]


Via janlgordon, David Blankenship
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John van den Brink's comment, August 14, 2012 3:41 PM
Great article and photo :)
Rescooped by Sales Performance.ca from Latest Social Media News
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Complete Guide to Google+ Curation Pages - WebSIGHT Hangouts

Complete Guide to Google+ Curation Pages - WebSIGHT Hangouts | Leading Social CRM | Scoop.it
Using a Google+ Page for curating content, instead of your personal profile, is simple and extremely effective.

Via Jaana Nyström, Gerrit Bes
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God Is.'s curator insight, November 18, 2013 3:00 PM

Very good idea... It did not occur to me until I saw this post..

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The Resources You Need to Master Facebook Marketing [In Under 100 Words]

The Resources You Need to Master Facebook Marketing [In Under 100 Words] | Leading Social CRM | Scoop.it
Grab a bunch of free Facebook marketing resources. See on blog.hubspot.com

Via Gerrit Bes
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The Content Marketing Conversion Funnel [Infographic]

The Content Marketing Conversion Funnel [Infographic] | Leading Social CRM | Scoop.it
Content marketing tactics—including blog posts, feature articles, optimized website copy, white papers, social media content, and press releases—can effectively move people through a conversion funnel by building brand awareness, supporting...

Via Brian Yanish - MarketingHits.com
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Rescooped by Sales Performance.ca from Digital Marketing for Business
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How to Evaluate Your Facebook Page [CHECKLIST] - SociallyStacked - Everything Social for Small Businesses and Agencies

How to Evaluate Your Facebook Page [CHECKLIST] - SociallyStacked - Everything Social for Small Businesses and Agencies | Leading Social CRM | Scoop.it

Via Media Me, Mick Say
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Media Me's curator insight, June 24, 2013 6:16 PM

Have you ever wondered if what you’re doing on Facebook is right or not? Here’s a simple checklist to properly evaluate your Facebook Page and see if you’re on the right track.

 

Suggested by Julien Rio
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CRM: plan your surveys properly

CRM: plan your surveys properly | Leading Social CRM | Scoop.it
Surveys and questionnaires are common ways of understanding who your customers are. But do you prepare them enough to insure optimum results and return on investment?
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#Ocean surface temperatures reach record highs on Northeast continental shelf

#Ocean surface temperatures reach record highs on Northeast continental shelf | Leading Social CRM | Scoop.it
During the first six months of 2012, sea surface temperatures in the Northeast Shelf Large Marine Ecosystem were the highest ever recorded. The annual 2012 spring plankton bloom was intense, started earlier and lasted longer than average.
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BBC Video about that digital camera found by #scuba divers participating in @ProjectAWARE cleanup

BBC Video about that digital camera found by #scuba divers participating in @ProjectAWARE cleanup | Leading Social CRM | Scoop.it
Divers clearing rubbish from the seabed off Falmouth in Cornwall process more than 800 family photos on the memory card of a camera retrieved from the water.
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