Ever been in a meeting where one loudmouth's mediocre idea dominates? Then you know brainstorming needs an overhaul.
"what actually happens is when one person is talking you're not thinking of your own ideas," Leigh Thompson, a management professor at the Kellogg School, told Fast Company. "Sub-consciously you're already assimilating to my ideas."
That process is called "anchoring," and it crushes originality. "Early ideas tend to have disproportionate influence over the rest of the conversation," Loran Nordgren, also a professor at Kellogg, explained. "They establish the kinds of norms, or cement the idea of what are appropriate examples or potential solutions for the problem."