Leading Choices
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Rescooped by ThinDifference from Just Story It! Biz Storytelling

The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Leading Choices | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by ThinDifference from Coaching Leaders

Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | Leading Choices | Scoop.it

Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.


These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):

1. Introducing me

2. Conveying values

3. Teaching

4. Jumpstarting action

5. Inspiring


Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;


These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.


But this article brings clarity to the topic and will definitely get you started!


Thank you to fellow curator Gimli Goose for this article!

Via Kim Zinke (aka Gimli Goose), Karen Dietz, David Hain
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