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Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter | her place at the leadership table | Scoop.it

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.

 

Simply Measured took a look at 98 of the top global brands on Twitter and found some eye-opening information.

 

From Mashable:

During the final three months of 2013, 98 of Interbrand's top 100 global brands tweeted at least once and the average company tweeted 12 times per day, according to data from Simply Measured, a social media analytics provider. However, the report also found that 54% of these Interbrand companies send less than one @-reply per day....


Via Jeff Domansky
Tessie Uranga-MSEd.'s insight:

This is very true and such a huge eye opener!

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Jeff Domansky's curator insight, January 28, 11:32 AM

When it comes to marketing, brands are all over doing the easy stuff. When it comes to customer engagement? Not so much. Marketing fail.

Well Connected Mom's curator insight, January 28, 12:24 PM

A missed opportunity for companies to intereact with possible free brand ambassadors...

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5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas

5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas | her place at the leadership table | Scoop.it

We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services.We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be....


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Annemarie Nier's curator insight, July 18, 7:24 AM

Viral marketing is hard to plan, an over-used buzzword. Take a look at these 5 examples that made it and improve your own campaigns.

Gina Tucker's curator insight, July 18, 7:48 PM

Good ideas to use social to promote your business

David Avritt's curator insight, July 19, 5:57 PM

http://vetpreneur.info

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Six Traits of Exceptional Leadership

Six Traits of Exceptional Leadership | her place at the leadership table | Scoop.it

Great leaders can inspire their teams to reach exceptional levels of productivity. When we think about the business greats – names like Marissa Mayer, Steve Jobs, and Warren Buffet immediately come to mind. Each of these individuals had leadership qualities that allowed them to take ideas to the next level; they were able to lead their teams with innovation and passion.

 


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Grit Is a Life Skill...and has to be a part of classroom dialogue (Mindset)

Grit Is a Life Skill...and has to be a part of classroom dialogue (Mindset) | her place at the leadership table | Scoop.it
Grit In The Classroom Has To Be A Dialogue

 

"Universally, grit is embraced. Everyone sees the merit in teaching our kids to accept challenges, step out of their comfort zones, and know how to respond to failure."


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Mel Riddile's curator insight, July 18, 8:54 AM

Grit is a life skill!


"Grit is hanging in and never giving up, but it’s more than that. Grit is being comfortable when you are outside of your comfort zone, and it’s forging ahead when you hit the wall because you know that you’ll get up and continue moving forward."

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Are we there yet? Managing your impatience | Aspire-CS

Are we there yet? Managing your impatience | Aspire-CS | her place at the leadership table | Scoop.it
 Do you remember those childhood family trips to a vacation spot, a parade, or Grandma's house? A sense of excitement seemed to slow time down and we (RT @JesseLynStoner: Are we there yet?

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Why Women Are The Real Power Behind Social Media – Jewish Business News

Why Women Are The Real Power Behind  Social Media – Jewish Business News | her place at the leadership table | Scoop.it

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.

 

The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).

 

But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles....


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Jeff Domansky's curator insight, July 9, 9:52 AM

When it comes to social media, men are definitely from Mars. Helpful insight for social marketing pros.

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Transactional Leadership | Part 4 | Buy-in vs. Trust

Transactional Leadership | Part 4 | Buy-in vs. Trust | her place at the leadership table | Scoop.it
Note: This is the fourth of a 5 part series on Transactional Leadership. We've been talking about the differences between Transactional Leaders...

Via Anne Leong
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10 Time-Saving Social Media Tools for a Productive Summer | Buffer

10 Time-Saving Social Media Tools for a Productive Summer | Buffer | her place at the leadership table | Scoop.it

A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....


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Jeff Domansky's curator insight, July 10, 10:52 AM
Kevan Lee at Buffer shares an excellent list of social media tools. Recommended for your toolbox.
One Marketeer's curator insight, July 11, 5:45 AM

SAVING TIME...  on your Social Media? WELL YES, you could nurture your channels on a daily basis while you are away. Have a read. #tools #socialmedia #automate #schedule 

M. Philip Oliver's curator insight, July 11, 12:36 PM
Thanks Jeff Domansky
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What Do You Stand for As a Leader?

What Do You Stand for As a Leader? | her place at the leadership table | Scoop.it
Leader clarity in what he or she stands for shapes results. It limits or unleashes people. It muddies or clarifies direction. It diminishes or upholds

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To Close the Achievement Gap, We Need to Close the Teaching Gap

To Close the Achievement Gap, We Need to Close the Teaching Gap | her place at the leadership table | Scoop.it
Ignored by our current education policies are the facts that one in four American children lives below the poverty line and a growing number are homeless, without regular access to food or health care, and stressed by violence and drug abuse around t...

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Teresa McDaniel's curator insight, July 2, 11:25 AM

District leaders must analyze budgets to find the funding to give teachers collaboration and professional learning time. Thank you to Huntsville City Schools for providing this time for my teachers this upcoming year!

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Six Ways to Supercharge your Contests with Social Media

Six Ways to Supercharge your Contests with Social Media | her place at the leadership table | Scoop.it

Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.

 

Do you want to promote your company’s mission and vision to your target audience?

 

Are you wondering how to get the most out of your contests with social media?

 

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience....


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Jeff Domansky's curator insight, July 3, 2:06 AM

Great tips and an excellent social marketing case study.

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5 Common Questions Leaders Should Never Ask

5 Common Questions Leaders Should Never Ask | her place at the leadership table | Scoop.it
And how to reframe them for better results.

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Cindy Riley Klages's curator insight, July 3, 10:23 AM

This fits in for education leaders, too.

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How Women Leaders Can Balance The Catch-22 Of Decisiveness

How Women Leaders Can Balance The Catch-22 Of Decisiveness | her place at the leadership table | Scoop.it
When it comes to making solid, quick decisions, female executives often must walk the line between being considered a bitch or an ineffective leader...

Via Anne Leong
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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | her place at the leadership table | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.

 

...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.

 

What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....


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Jeff Domansky's curator insight, June 20, 1:02 AM

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

Terry Corby's curator insight, June 20, 9:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 11:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | her place at the leadership table | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


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Inside Market Strategy's curator insight, July 18, 11:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 1:27 PM

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6)Allows you to enjoy the view from your balcony.

7)Prevent fading your branded clothes from sunlight and dust & Rain

StrutturaFine | pl's curator insight, July 19, 6:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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July 2014 2014 Top 100 Leadership Experts to Follow on Twitter

July 2014 2014 Top 100 Leadership Experts to Follow on Twitter | her place at the leadership table | Scoop.it
This is a list of the top 100 recommended leadership experts to follow on Twitter for July 2014.

Via Rami Kantari
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Rami Kantari's curator insight, July 18, 6:43 AM
Top 100 Leadership Experts to Follow on Twitter
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Leadership Trait to Ponder: Adaptability

Leadership Trait to Ponder: Adaptability | her place at the leadership table | Scoop.it
Today the leadership trait to ponder is Adaptability.  The dictionary defines Adaptability as: the ability to change (or be changed) to fit changed circumstance(...)

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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | her place at the leadership table | Scoop.it

...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?

 

Everyone knows that content is the key to turning a lead into a buyer.

 

Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.

 

So where can you find some inspiration for your content? Here are some ideas....


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Jeff Domansky's curator insight, July 9, 9:40 AM

Great tips on where to look for your content ideas.

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12 Strategies To Embrace Change And Ignite Transformation In Your Organization

12 Strategies To Embrace Change And Ignite Transformation In Your Organization | her place at the leadership table | Scoop.it
First of all we must learn not to be afraid of transformational change or to change transformationally. Sometimes fear stops us in our tracks -- the old adage "what if I fail" prevails if we let it....

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The Most Influential CMOs On Twitter Forbes

The Most Influential CMOs On Twitter Forbes | her place at the leadership table | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.


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Jeff Domansky's curator insight, July 10, 10:39 AM

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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How To Be The Leader They've All Been Waiting For

How To Be The Leader They've All Been Waiting For | her place at the leadership table | Scoop.it
It takes maturity and humility to grasp that oftentimes the best thing you can do with the spotlight is to put it on those around you, so that they blossom in ways they didn’t realize were possible.

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On Leadership and The Personal Courage Required to Be a Leader

On Leadership and The Personal Courage Required to Be a Leader | her place at the leadership table | Scoop.it
One of the most overlooked aspects of being a leader is the inherent need for personal courage. "Personal courage is the ability to act on the tough but necessary decisions guided by a moral compas...

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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | her place at the leadership table | Scoop.it

You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.

 

We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.

 

Who doesn’t love a good statistic, especially one that has an actionable next step?

 

You’re likely to find a sea of statistics for social media--I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.

 

I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. Keep reading to see some fun, surprising, and (you guessed it) actionable stats for how you can better share on social media....


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Jeff Domansky's curator insight, July 3, 1:45 AM

Kevan Lee shares some surprising social media stats.

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Why Business Strategy is Changing

Why Business Strategy is Changing | her place at the leadership table | Scoop.it

A shift in strategic thinking is underway as boards come to realise that they must respond faster to the changes shaping the global marketplace. The old notion of a set five-year plan has been transformed by the use of more emergent strategies, where assumptions about the future are tested more frequently and, if a new direction is needed, the business is fluid enough to be able to adapt quickly.



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David Hain's curator insight, July 3, 7:40 AM

The future is emergent - agile business recognise this and change tack faster and with more empowerment.

Tony Brugman (Bright & Company)'s curator insight, July 21, 10:26 AM

Nice expert discussion on strategy and change. "If CEOs delude themselves about the need to adapt, strategies will fail."

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Leadership Is About Support!

Leadership Is About Support! | her place at the leadership table | Scoop.it
One of the main functions of leadership, is to provide support to everyone needed! Why he/she should do that? Let's see how, here!

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today | her place at the leadership table | Scoop.it

Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon.  No wonder people are curious.

 

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.

 

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....


Via Jeff Domansky
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Two Pens's curator insight, June 20, 10:29 AM

Good  explanation and. Tips on #tags. 

Deanna Dahlsad's curator insight, June 20, 1:22 PM

Important for readers & writers, researchers & marketers

wanderingsalsero's curator insight, June 21, 12:29 AM

Most people don't really use hashtags because it sounds too confusing.  I'll admit I don't use them either but I know I should.