Every great idea begins as a revelation. Yet when that flash of insight leads to action, it inevitably encounters the real world and that’s when hard lessons are learned. Adjustments are then made and, with some luck, success can be achieved. But profitable models rarely come easy.
With growth, comes procedures, processes and a management team to support and strengthen the model. New employees are indoctrinated and it becomes an intrinsic part of the organization’s identity, almost like a corporate version of DNA.
Unfortunately, at some point the model will fail. That’s always been true, but now it happens with blazing speed. These days, startups like Instagram and Pinterest become billion dollar businesses in a matter of months and that pace will only accelerate. Clearly, we need to stop planning for stability and start managing for disruption.