Leadership & Work Skills
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Seth's Blog: Frightened, clueless or uninformed?

Seth's Blog: Frightened, clueless or uninformed? | Leadership & Work Skills | Scoop.it
In the face of significant change and opportunity, people are often one of the three. If you're going to be of assistance, it helps to know which one. Uninformed people need information and insight in order to figure out what...
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How to win over critics and defend your great idea

How to win over critics and defend your great idea | Leadership & Work Skills | Scoop.it

"If you have a good idea, brace yourself. You may expect everyone to embrace it immediately, congratulating you on your brilliance. But more likely, you will find the proposal (and perhaps even you, its proponent) undermined and attacked.

 

You will have finished presenting the idea to colleagues when a barrage of silly questions, inane comments, vicious attacks and delaying tactics erupt. The responses could block your idea from moving forward, or kill it outright."

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Startup of the Week: We Are Pop Up (Wired UK)

Startup of the Week: We Are Pop Up (Wired UK) | Leadership & Work Skills | Scoop.it
London-based We Are Pop Up is an online marketplace that connects brands and businesses with empty retail properties in the UK. We Are Pop Up asks the potential tenants to put together a proposal for what they would like to do -- be it create a pop-up store or a art project -- and landlords can choose which businesses they are interested in. The company was set up by retail strategy consultant Nick Russell, computer scientist Alastair Moore and studio artist Mike Salter.

Wired.co.uk caught up with Russell.Wired.co.uk caught up with CEO Nick Russell
Via siobhan-o-flynn
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Great concept

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siobhan-o-flynn's curator insight, December 18, 2012 12:33 PM

very inspiring - love this:

 

Which business person do you most admire and why?


Jay-Z is one of the great success stories of our generation. In the beginning, his only resources were self-belief and talent. With a great attitude and a disruptive mentality, he gave voice to an under-represented community and established himself as a pioneer of culture. And made a lot of money doing it.

 
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How to Kill Innovation: Keep Asking Questions

How to Kill Innovation: Keep Asking Questions | Leadership & Work Skills | Scoop.it
I had an epiphany recently. The setting: a multi-billion dollar global giant. The topic of discussion: innovation. My epiphany: A simple two-word phrase that can hamstring innovation. What about...
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reaching for the stars vs feet on the ground

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Making the Most of Cheap Marketing Opportunities

With the economy in such a bad way businesses need to make the most of all opportunities available to them.

As a pop up shop owner I am constantly bombarded with offers from firms who claim to be able to get me to the top of the search engines for several hundred pounds. I am not in the position to take up these offers but even if I was I wouldn’t necessarily pay for those services. You see there are plenty of cheap marketing techniques that are effective and can be managed easily provided you make time for them.
Social Media Marketing

Networking on social media sites really is a must. Create profiles and business pages on as many networks as possible. Then focus on the ones that are most suited to the type of products or services you provide. If you are selling to the public focus more on Twitter and Facebook. Business to business need to focus a lot more on sites such as G+ and LinkedIn. You can build excellent contacts, add lots of links to your website and blog and even provide a top notch customer service through these types of social networking sites. Just remember to monitor the performance and avoid cheating by adding false fans and followers that will not benefit you in the slightest. Forget about building loads of followers for a while; just add great updates and you will see the benefits.
Work On Your Own Doorstep

Concentrate on your own community and start to become involved in more activities. There is plenty of business right on your doorstep and you could be missing out because you are concentrating on marketing to the whole nation instead. Consider helping out some charities and non-profit organisations and do some leaflet drops around businesses in your area. It’s a good idea to provide discounts to locals who could be paying more for similar products and services elsewhere. Show you are committed to helping the community as a whole and watch how much interest in you increases.

Blogging is an Opportunity Not to be Missed

Many businesses are missing a valuable marketing trick by not adding a blog to their website. Blogs give you the perfect opportunity to build links to help improve your ranks in the search engines. They can also be used to provide information, tips and news to your readers and customers. You should also concentrate on creating guest blogs for other websites or by sending out press releases to site owners who publish news relating to your business.

Work with the Customers You Already Have

If you have already managed to gain some customers ask them to recommend your services or products to their friends. You can provide something in return for their recommendation such as money off or a freebie. You should also try and create a database full of details of your customers, and add to it by creating a mailing list on your website and social media profiles. Create an email campaign where you can provide tops, advice, news and special offers not available through any other method.

Find the Time in Your Schedule to Market

When working on your marketing there is no need to set aside thousands of pounds from your budget. Take advantage of all the free or cheap options and dedicate your time to making them pay off. If you have little time available work on the marketing side of things in your spare time or consider outsourcing to a fellow professional a couple of hours a week to keep on top of the added work that marketing creates.
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5 Skills Every Leader Must Have

5 Skills Every Leader Must Have | Leadership & Work Skills | Scoop.it
The world moves fast and if you can't keep up, your company is doomed. Here are five skills that every leader must have to run a company in today's culture.
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