In the face of significant change and opportunity, people are often one of the three. If you're going to be of assistance, it helps to know which one. Uninformed people need information and insight in order to figure out what...
"If you have a good idea, brace yourself. You may expect everyone to embrace it immediately, congratulating you on your brilliance. But more likely, you will find the proposal (and perhaps even you, its proponent) undermined and attacked.
You will have finished presenting the idea to colleagues when a barrage of silly questions, inane comments, vicious attacks and delaying tactics erupt. The responses could block your idea from moving forward, or kill it outright."
London-based We Are Pop Up is an online marketplace that connects brands and businesses with empty retail properties in the UK. We Are Pop Up asks the potential tenants to put together a proposal for what they would like to do -- be it create a pop-up store or a art project -- and landlords can choose which businesses they are interested in. The company was set up by retail strategy consultant Nick Russell, computer scientist Alastair Moore and studio artist Mike Salter.
Wired.co.uk caught up with Russell.Wired.co.uk caught up with CEO Nick Russell
With the economy in such a bad way businesses need to make the most of all opportunities available to them.
As a pop up shop owner I am constantly bombarded with offers from firms who claim to be able to get me to the top of the search engines for several hundred pounds. I am not in the position to take up these offers but even if I was I wouldn’t necessarily pay for those services. You see there are plenty of cheap marketing techniques that are effective and can be managed easily provided you make time for them. Social Media Marketing
Networking on social media sites really is a must. Create profiles and business pages on as many networks as possible. Then focus on the ones that are most suited to the type of products or services you provide. If you are selling to the public focus more on Twitter and Facebook. Business to business need to focus a lot more on sites such as G+ and LinkedIn. You can build excellent contacts, add lots of links to your website and blog and even provide a top notch customer service through these types of social networking sites. Just remember to monitor the performance and avoid cheating by adding false fans and followers that will not benefit you in the slightest. Forget about building loads of followers for a while; just add great updates and you will see the benefits. Work On Your Own Doorstep
Concentrate on your own community and start to become involved in more activities. There is plenty of business right on your doorstep and you could be missing out because you are concentrating on marketing to the whole nation instead. Consider helping out some charities and non-profit organisations and do some leaflet drops around businesses in your area. It’s a good idea to provide discounts to locals who could be paying more for similar products and services elsewhere. Show you are committed to helping the community as a whole and watch how much interest in you increases.
Blogging is an Opportunity Not to be Missed
Many businesses are missing a valuable marketing trick by not adding a blog to their website. Blogs give you the perfect opportunity to build links to help improve your ranks in the search engines. They can also be used to provide information, tips and news to your readers and customers. You should also concentrate on creating guest blogs for other websites or by sending out press releases to site owners who publish news relating to your business.
Work with the Customers You Already Have
If you have already managed to gain some customers ask them to recommend your services or products to their friends. You can provide something in return for their recommendation such as money off or a freebie. You should also try and create a database full of details of your customers, and add to it by creating a mailing list on your website and social media profiles. Create an email campaign where you can provide tops, advice, news and special offers not available through any other method.
Find the Time in Your Schedule to Market
When working on your marketing there is no need to set aside thousands of pounds from your budget. Take advantage of all the free or cheap options and dedicate your time to making them pay off. If you have little time available work on the marketing side of things in your spare time or consider outsourcing to a fellow professional a couple of hours a week to keep on top of the added work that marketing creates.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.