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Why Good Writing Is Essential For Business

Why Good Writing Is Essential For Business | Leadership with a splash of empathy | Scoop.it

Mark Twain once noted that “to get the right word in the right place is a rare achievement.”


I find it hard to believe the author of The Adventures of Huckleberry Finn considered writing a struggle (though he must have--he also said, "Writing is easy. All you have to do is cross out the wrong words.") Today, with so many publishing platforms, many people fancy themselves writers. But I know how difficult it is, even for those responsible for writing, tweeting, and speaking on behalf of companies, to find the right words and the right place for them. Good writing is, indeed, all too rare.


Cranking out masterful writing that is crisp, stirring, and grammatically spot-on is hard--really hard. Still, as a communicator, I want to see writing that inspires me. However, the reality is different. Major news organizations have sent copyeditors packing to save money and to enable writers to publish quickly. People are encouraged to package thoughts in 140 characters or less and express themselves--OMG--in cutesy shorthand. Even Twain--who championed the use of simple language, short words, and brief sentences--would be appalled.


Twain died more than 100 years ago, but he is on my mind because I recently joined the board of the Mark Twain House and Museum. This organization has preserved and opened the doors of Mark Twain’s home in Hartford, Conn., and is also focused on helping students of all ages appreciate the qualities of great prose and storytelling.


This is especially important in business today. There are many vehicles, outlets, and opportunities for great brand storytelling. To make the best use of them, companies need writers who understand narrative, style, and voice. And to do that, they need to support the good writers they employ and foster the development of good writing skills among others.


How to do that? Here are my tips.


Via Brian Yanish - MarketingHits.com
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Anthony's comment, November 29, 2012 11:13 AM
This is very true. Because with good technique and knowing how to write properly will attract more people. If you type with very poor grammar you will not attract, but possibly annoy and/or bother people.
Leadership with a splash of empathy
Leadership topics aligned with human beings, not ROI
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Rescooped by Jose Luis Anzizar from Business change
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8 Ways to Deal with Resistance to Change

8 Ways to Deal with Resistance to Change | Leadership with a splash of empathy | Scoop.it

8 Ways to Deal with Resistance to Change http://t.co/UG36zQmyrS


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Rescooped by Jose Luis Anzizar from Coaching Leaders
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Why You Need to Tie Performance to Leadership Development

Why You Need to Tie Performance to Leadership Development | Leadership with a splash of empathy | Scoop.it

Companies today face several unprecedented challenges.


Via David Hain
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Rescooped by Jose Luis Anzizar from Organisation Development
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From Control to Trust – Unleash the Rebels!

From Control to Trust – Unleash the Rebels! | Leadership with a splash of empathy | Scoop.it

“Whatever you do, do not hire that man!” I had just finished interviewing a candidate for a job and called his former manager for a reference.


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Ivon Prefontaine's curator insight, July 20, 5:21 PM

My experience in School over the last few years was there seemed to be an overwhelming desire to have a party line that everyone adhered to. This included areas such as using digital technologies, the use of 7 Habits, stripped down professional learning communities, etc. Anyone who spoke up was branded a complainer and boat rocker.

ORConsulting's curator insight, July 21, 2:49 AM

'the longest journey any leader can take, is from controlling to trusting'. A great little article, discussing leaders trusting their employees, and also looking at the role of hiring 'rebels', who challenge the status quo, and can play an important role in change in modern organisations. A 3 min read.

Miklos Szilagyi's curator insight, July 21, 12:55 PM

Well, the bull might get off you from his back but it might worth trying... the key is not to confound the rebel with the complainer... and to make enough space to the rebel...

Rescooped by Jose Luis Anzizar from #BetterLeadership
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Leadership & Business | Feel Good Friday Quote 7-18-14 | Tolero Solutions

Leadership & Business | Feel Good Friday Quote 7-18-14 | Tolero Solutions | Leadership with a splash of empathy | Scoop.it
A little motivation and humor are good for business. We post leadership development quotes at the end of each week - end your week on a feel good note.

Via Scott Span, MSOD, AlGonzalezinfo
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Scott Span, MSOD's curator insight, July 18, 11:28 AM

Happy Friday!

AlGonzalezinfo's curator insight, July 19, 3:44 AM

Wonderful graphic via @SSpanTolero.  When we put in the effort to leave Basket A or what we are, and make the leap to Basket B, a net is there to catch us if we fall.

Rescooped by Jose Luis Anzizar from New Leadership
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Leading the way for the Generations Ys

Leading the way for the Generations Ys | Leadership with a splash of empathy | Scoop.it
Graduate recruitment is set to rise this year, but are organisations with succession planning in mind, prepared for the Generation Y approach to leadership development? Alison Coleman investigates

Via Roger Francis
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juandoming's curator insight, July 20, 3:37 AM

add your insight...

Rescooped by Jose Luis Anzizar from Organisation Development
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Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines | Leadership with a splash of empathy | Scoop.it
VideoTwo acts of corporate kindness hit the news last week. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly becoming viral online and hitting the mainstream news. Captain Gerhard Brandner bought 38 pizzas for his passengers on Frontier Airlines. Their flight to Denver, already delayed [...]

Via Don Dea, David Hain
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Don Dea's curator insight, July 17, 10:29 PM

Actions speak louder than words. Eighty percent of our judgements about people, companies and brands comes down to two factors: warmth and competence. Are you willing to go above and beyond the transaction to create a Human Brand? Are you ready like Red Lobster and Frontier to build warmth into your brand DNA and allow your employees to demonstrate that they care?

David Hain's curator insight, July 17, 10:53 PM

People believe actions, not words.  And sometimes the small things are the big things...corporate kindness doesn't need big budgets, maybe big hearts and minds?

Rescooped by Jose Luis Anzizar from Coaching Leaders
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To Do Things Better, Stop Doing So Much

To Do Things Better, Stop Doing So Much | Leadership with a splash of empathy | Scoop.it

Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less, on the importance of being “absurdly selective” in how we use our time.Download this podcast


Via David Hain
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Rescooped by Jose Luis Anzizar from Positive futures
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Emotional Development. Six ways to develop emotional awareness

Emotional Development. Six ways to develop emotional awareness | Leadership with a splash of empathy | Scoop.it

Six techniques for daily emotional development (RT @DerikMocke: Emotional Intelligence: Six ways to develop emotional awareness - http://t.co/asBaoC12es #EmotionalIntelligence #EQ)...


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Rescooped by Jose Luis Anzizar from Creativity and visual practice
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Secrets of the Creative Brain

Secrets of the Creative Brain | Leadership with a splash of empathy | Scoop.it
A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness. 

Via Roberta Faulhaber
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Rescooped by Jose Luis Anzizar from Positive futures
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What Will the Chief Executive of 2040 Look Like? - Thinkers 50

What Will the Chief Executive of 2040 Look Like? - Thinkers 50 | Leadership with a splash of empathy | Scoop.it

By 2040 we estimate that women will represent some 30 percent of the incoming class of the top 2,500 global CEOs. And that proportion will only increase over time.

To punctuate the rise of women leaders and to help personify the challenges CEOs will encounter by the middle of this century, we have envisioned a prototypical chief executive of 2040. We call her Melissa. She was born in the 1980s or ’90s; in 2014, she is likely in graduate school or the early stages of her career.


Via David Hain
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David Hain's curator insight, July 16, 11:23 PM

What might the  path to the 2040 C-suite look like?

Rescooped by Jose Luis Anzizar from Random Creativity
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The Importance Of Cultivating Creativity

The Importance Of Cultivating Creativity | Leadership with a splash of empathy | Scoop.it
CONCLUSION
INTRODUCTION: The Decline of Creativity
In the middle of grocery shopping with his five-year-old son last November, Alec Couros made a startling discovery about creativity.

Via Lael Johnson
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Rescooped by Jose Luis Anzizar from Serving and Leadership
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How to get motivated, according to science

How to get motivated, according to science | Leadership with a splash of empathy | Scoop.it
Research says to stop being so rational. Get those emotions going instead.

Via Barb Jemmott, donhornsby
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donhornsby's curator insight, July 17, 6:09 PM

(From the article)" Surround yourself with people you want to be and it's far less taxing to do what you should be doing.


In his excellent book The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg says: "When people join groups where change seems possible, the potential for that change to occur becomes more real."

The Longevity Project, which studied over 1000 people from youth to death had this to say:

The groups you associate with often determine the type of person you become. For people who want improved health, association with other healthy people is usually the strongest and most direct path of change. [The Longevity Project]

And the research on friendship confirms this. From my interview with Carlin Flora, author ofFriendfluence:

Research shows over time, you develop the eating habits, health habits, and even career aspirations of those around you. If you're in a group of people who have really high goals for themselves you'll take on that same sense of seriousness.

David Hain's curator insight, July 17, 11:02 PM

Self motivation - now you know..!

Gloria Miele, Ph.D.'s curator insight, July 18, 7:58 AM

Get excited!! 

Scooped by Jose Luis Anzizar
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5 Keys to Inspiring Leadership, No Matter Your Style

Inspiring greatness is all about leading by example. The best leaders have these habits in common. Read more at: http://www.entrepreneur.com/article/227012 Watch more videos at: http://www.entrepr...
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Rescooped by Jose Luis Anzizar from Coaching Leaders
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Do We Overestimate the HR Competence and Commitment of Managers?

Do We Overestimate the HR Competence and Commitment of Managers? | Leadership with a splash of empathy | Scoop.it

How likely is it that the average organization is willing and able to effectively support our HR programs and practices? If the expectation is low ... (Do We Overestimate the HR Competence and Commitment of Managers?


Via David Hain
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Rescooped by Jose Luis Anzizar from Organisation Development
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12 signs you're a micromanager it's hurting employee engagement.

12 signs you're a micromanager it's hurting employee engagement. | Leadership with a splash of empathy | Scoop.it

12 signs that you're a micromanager and 5 ways to overcome an overbearing manager using a results focused management approach. (12 signs you're a micromanager it's hurting employee engagement.


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Ivon Prefontaine's curator insight, July 20, 5:30 PM

Point 2 is a good one. Look for patterns of difference and things that are not working. I worked with micro-managers and laissez-faire managers and neither is good.

Rescooped by Jose Luis Anzizar from Business Brainpower with the Human Touch
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Are You Spending Enough Time With Your Boss?

Are You Spending Enough Time With Your Boss? | Leadership with a splash of empathy | Scoop.it

If you only rarely see your boss, it’s time to get on her calendar. A new study claims that spending just the right amount of time with your supervisor might make you happier at work.

 

A study released Wednesday by leadership training and research company LeadershipIQ found a correlation between time spent with a direct supervisor and employees’ levels of work-related inspiration, engagement and motivation.

 

Researchers found that those levels peak for workers who spend six hours a week with the boss.

 

Beyond six hours, benefits decreased for many workers. Mark Murphy, founder and CEO of Leadership IQ, said too much time with a boss can become counterproductive or irritating.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, July 20, 2:20 AM

A new study claims that spending just the right amount of time with your supervisor might make you happier at work.

HOTEL CASINO INTERNACIONAL's curator insight, Today, 2:18 PM

Visítanos en: https://www.facebook.com/hotelcasinointernacionalcucuta

Rescooped by Jose Luis Anzizar from The Daily Leadership Scoop
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Influential Leadership Coaching: Four Core Qualities of Duplication | Financenk

Influential Leadership Coaching: Four Core Qualities of Duplication | Financenk | Leadership with a splash of empathy | Scoop.it

The role of conventional leadership is frequently depicted as one who takes charge, makes decisions, delegates tasks, and is otherwise disconnected from those in less authoritative positions. In a professional environment, this person might be known as the Big Boss that is somehow set apart from his or her subordinates. They’re “up there” and we’re “down here” type of thing.


Via Bobby Dillard
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Rescooped by Jose Luis Anzizar from Serving and Leadership
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Do You Feel Pressure Or Do You Apply Pressure?

Do You Feel Pressure Or Do You Apply Pressure? | Leadership with a splash of empathy | Scoop.it

One obvious yet under-appreciated law of business physics is:

 

For any given company, the larger the company becomes, the more opportunities emerge to screw it up. 

 

Another obvious but not well-understood law:

 

The more screwed up your company, the more people will complain about it and blame you.

 

If we take these two together, it is easy to see that without intervention, the larger your company becomes, the more people will complain and blame you.


Via donhornsby
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donhornsby's curator insight, July 17, 6:16 PM

(From the article): If you are feeling overwhelmed and under competent, then you are very likely not applying enough pressure.

 
Rescooped by Jose Luis Anzizar from New Leadership
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You Can’t Be a Great Manager If You’re Not a Good Coach

You Can’t Be a Great Manager If You’re Not a Good Coach | Leadership with a splash of empathy | Scoop.it
The most important thing is having the right kinds of conversations.

Via Roger Francis
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Rescooped by Jose Luis Anzizar from Collaborationweb
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Leader as Collaborative Connector - Innovation Excellence (blog)

Leader as Collaborative Connector - Innovation Excellence (blog) | Leadership with a splash of empathy | Scoop.it

Leader as Collaborative ConnectorInnovation Excellence (blog)“Leaders and organizations are acknowledging that even their best individual efforts can't stack up against today's complex and interconnected problems.


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Rescooped by Jose Luis Anzizar from Positive futures
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Cool It With Cunning – It’s Emotional Intelligence That Drives Good Leaders

Cool It With Cunning – It’s Emotional Intelligence That Drives Good Leaders | Leadership with a splash of empathy | Scoop.it

I used to work with a woman I am honest-to-God convinced is evil. I know that some people are uncomfortable with words like “good,” “bad,” “wrong,” and “evil,” but this … (Miss this?


Via David Hain
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Rescooped by Jose Luis Anzizar from Innovation Strategies
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Why Causing a Disturbance Can Help You Innovate

Why Causing a Disturbance Can Help You Innovate | Leadership with a splash of empathy | Scoop.it
In his latest book, branding and innovation strategist Ken Tencer explains why continuing to innovate is one of the most important goals business owners must strive for.

Via Ken Cooper
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Rescooped by Jose Luis Anzizar from New Leadership
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10 Ways to Attract Top Talent by Improving Your Workplace Culture

10 Ways to Attract Top Talent by Improving Your Workplace Culture | Leadership with a splash of empathy | Scoop.it

Getting top talent into your workforce holds countless benefits for your company. From an increase in innovation to better overall workplace engagement, the best employees in your industry will bring out the best in everyone around them. So, wouldn’t it be nice if the best employees were working for you? Convincing top talent that working for your organization is in their best interest takes more than just a sleek benefits package. While a meaningful job that pays well is something every high-level candidate is looking for, the recipe for hiring and retaining the best talent in your field also includes the context where work happens. A workplace’s culture can greatly influence potential employees, and if you want to attract and hold on to the best of the best, it’s time to consider improving your workplace culture.


Via Roger Francis
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Rescooped by Jose Luis Anzizar from Innovation Strategies
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We Have Lost Sight of the Real Meaning of Innovation

We Have Lost Sight of the Real Meaning of Innovation | Leadership with a splash of empathy | Scoop.it
Various definitions of the word needlessly complicates what should be a simple mandate and increases pressure in the workplace.

Via Ken Cooper
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Why Self-Management Will Soon Replace Management - Huffington Post

Why Self-Management Will Soon Replace Management - Huffington Post | Leadership with a splash of empathy | Scoop.it
Why Self-Management Will Soon Replace Management Huffington Post Released by Harvard Business Review in December of 2011 about a California-based tomato processing company called Morning Star, I found the idea of an organization "self-managing"...
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