...I learned an important lesson – and one that I still remember 20 years later. Producing a great show is only part of the magic that creates engagement.
Of course, the quality of your production will always make a difference. But to get those extra laughs and build that extra emotional intensity, you need something else.
And that comes down to building a more human and personal connection to the people behind the art. This was the big idea I shared from the stage today at the National Arts Marketing Project Annual Conference, for an audience of arts based marketers.
Related: Discover Meetup Groups Organized by Zorka Kovacevich to Join. Free. With One-Click Registration:
After the Shoot! Meetup
Makers School of Art and Creativity Meetup
NYC Indie Film, Photography, Actors, Writers & Art Creator Meetup
Photography for Beginners Meetup
Photozz - Profitable Photography Meetup
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