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Leadership, Trust and e-Learning
Research and reflections on educational leadership, trust issues and learning technologies
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Rescooped by Professor Jill Jameson from Just Story It Biz Storytelling
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8 Steps to Leading Through Storytelling

8 Steps to Leading Through Storytelling | Leadership, Trust and e-Learning | Scoop.it

"Leadership is storytelling. It is the successful communication of your own story in a manner that connects among those you work with and guide. It is bringing alive a product or service through a connecting narrative. You lead by example. How well do you tell your own story?"

 

Well said. This is a terrific piece connecting leadership and storytelling.  

 

Whether you are the CEO of a Fortune 500 company or a solo-preneur, the insights here on the importance and connection of storytelling skills to effective business are key.

 

Don't miss out on the points in this article.  Follow the author's guidelines to engage the hearts and minds of those in your sphere of influence.


Via Karen Dietz
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Rescooped by Professor Jill Jameson from Just Story It Biz Storytelling
Scoop.it!

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich*

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich* | Leadership, Trust and e-Learning | Scoop.it

Many thanks to Karen, Just Story It Scoop-It, for the link to this interesting article:

 

"Crafting great metaphors is one of the most creative ways to add chili powder to your writing [stories] and transform it from a boring bean soup into a four-alarm meal."

 

"Love the title! And the article is great too.

 

While written for writers, take these gems and run with them.

 

The author shares with us a simple process for finding metaphors for your stories.  Metaphors are a very powerful element to bring into your storytelling.

 

But metaphors go beyond storytelling -- they are critically important in website and other promotional copy.

 

Have fun finding metaphors for your stories and other materials.  Take your time.  Listen for metaphors people are using.  Hunt for metaphors being shared in the world.  Bring the ones you like into your marketing and see how much easier it is for people to connect with you."


Via Karen Dietz
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