Leadership Think Tank

7 Strategies for Growing Community on Your Blog: I think these tips apply to libraries http://t.co/32AaY6cJZ4

 

Here are the 7 strategies mentioned:

“Write in a conversational voice.”Invite interaction.Consider a dedicated community area.Use interactive and accessible mediums.Run projects and challenges.Real life events. talk about what’s actually happening in your community.Put your readers in the spotlight.”

Original article here: http://www.problogger.net/archives/2013/03/28/7-strategies-for-growing-community-on-your-blog/

Via Karen du Toit, Jesse Soininen

Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.

This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?

Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

YouTube has its Own Language

Read more: http://bit.ly/Q963MW

Via Martin Gysler

Here is the outline of the main ideas we developed below :

 

1- Advantages of Facebook in Education
2- Facebook Tips for Teachers
3- Ways Teachers Can Use Facebook
4- Educational Facebook applications for Students and Teachers
5- Facebook Groups for Teachers and Educators to join
5- Facebook Privacy Issues and how to Work on Them

 

Read more:

http://www.educatorstechnology.com/2012/06/ultimate-guide-to-use-of-facebook-in.html

 

Via juandoming, Gust MEES, Timo Ilomäki

The Internet's reach is so pervasive, it feels as though it has always been around. The reality is that the web is still in its infancy, and we don't really understand the risks it poses to our mental health. In fact, various experts, such as Larry D. Rosen, a psychologist and author of "iDisorder," believe that personal gadgets are making us mentally ill and are exacerbating other problems such as narcissism, depression or obsessive-compulsive disorder. Other mental health professionals have already identified disorders ranging from "Facebook depression" to "phantom vibration syndrome."

 

Realistically, most of us don't have the luxury of disconnecting from the Internet, particularly communication professionals whose work depends more and more on it.

 

However, there are various things you can do to curtail the negative effects it may have and prevent digital burnout.

 

Read more:

http://www.pbs.org/mediashift/2012/06/5-tips-to-prevent-digital-burnout-and-maintain-good-mental-health-159.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+pbs/mediashift-blog+(mediashift-blog)&utm_content=Google+Reader

 

Via Gust MEES, donhornsby

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?

Via Martin Gysler

With the growing popularity of technology and social media in the field of education, more and more educators are incorporating these digital tools in their teaching. A recent research data claims that 90% of teachers use social media in their classrooms or in their professional careers.

Via Dennis T OConnor

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

There is Work to Be Done Before Your Team Begins:

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

Read more: http://bit.ly/M0gEc7

Via Martin Gysler

Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

Read more: http://bit.ly/LEiFKi

Via Martin Gysler