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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

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Ajattelun muutoksella aitoon rakenneuudistukseen

Ajattelun muutoksella aitoon rakenneuudistukseen | Leadership Think Tank | Scoop.it
On mielenkiintoista huomata, että ymmärryksemme johtamisesta perustuu usein edelleen ajatukseen suorittavan työn tehostamisesta matalien yksikkökustannusten avulla. Tämä ajatus löytyy johtamiskäytä...

Via Kari Hannonen
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Kari Hannonen's curator insight, Today, 5:25 AM

Työ on muuttunut - johtamisen paradigmamuutosta vielä odotellaan.

Rescooped by Aki Puustinen from elearning stuff
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How The 70:20:10 Model Can Takeoff - eLearning Industry

How The 70:20:10 Model Can Takeoff - eLearning Industry | Leadership Think Tank | Scoop.it
The 70:20:10 model for workplace has garnered a lot of popularity in recent years as the ‘next big thing’ in Learning and Development. The 70:20:10 Model.

Via steve batchelder
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David Hain's curator insight, Today, 3:53 AM

Have you studied 70:20:10 to get more value form your people development spend?  You should!

Rescooped by Aki Puustinen from Sustainability in education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa) , Vesna Dumeljic, Aki Puustinen
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from Tools for Teachers & Learners
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History in Color - Colorized-History

History in Color - Colorized-History | Leadership Think Tank | Scoop.it

ColorizedHistory is dedicated to high quality colorizations of historical black and white images, and discussions of a historical nature. 


Via Nik Peachey
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Nik Peachey's curator insight, December 18, 7:33 AM

This is a great source of interesting images brought to life by colour.

Rescooped by Aki Puustinen from I'm Bringing Techy Back
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Algebra Calculator - MathPapa

Algebra Calculator - MathPapa | Leadership Think Tank | Scoop.it
Algebra Calculator is a step-by-step calculator for algebra. Use the calculator to practice your math.

Via Jon Samuelson
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Rescooped by Aki Puustinen from TVT-työkalut lukio-opetuksessa
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Nämä ovat sosiaalisen median trendit 2015 - "Suurin some-toiveeni on, että lakattaisiin puhumasta sosiaalisesta mediasta"

Nämä ovat sosiaalisen median trendit 2015 - "Suurin some-toiveeni on, että lakattaisiin puhumasta sosiaalisesta mediasta" | Leadership Think Tank | Scoop.it

Some-murros etenee harppauksin vuonna 2015, uskoo ajatushautomo Kurion toimitusjohtaja Jari Lähdevuori.


Via Jari Penttinen
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Anu Ojaranta's curator insight, December 18, 12:49 AM

Erittäin varteenotettavaa asiaa! 

Rescooped by Aki Puustinen from Opettaminen, oppiminen ja TVT
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Videoscribe sovellus esitystyökaluna - YouTube

Videolla käydään läpi Videoscribe-sovelluksen perustoimintoja ja luodaan yksi pieni testiesitys. Lisäksi näytetään, kuinka esityksen voi julkaista. Video on ...

Via Vesa Vainikainen, Maijaleena Kupiainen
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Rescooped by Aki Puustinen from Lyseo.org (ICT in High School)
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How to Build a Successful School Technology Program

How to Build a Successful School Technology Program | Leadership Think Tank | Scoop.it
Technology is a catalyst for change. If you want to disrupt a classroom full of children or young adults, try handing out an iPad or a Chromebook to each of them. You'll see lots of activity and excitement, but without solid planning and expectations...

Via Mika Auramo
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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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5 Everyday Actions That Help Leaders Grow

5 Everyday Actions That Help Leaders Grow | Leadership Think Tank | Scoop.it
There are many good intentions that don't lead to great leadership. Learn what you can start doing now to actually be a quality leader.

Via Tom D'Amico (@TDOttawa)
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george_reed's curator insight, December 17, 3:45 PM

Many of these helpful actions happen in the unscheduled periods on our calendars. As the white space on the calendar fills up some of the relationship behaviors that are key to team building tend to fall away. 

Rescooped by Aki Puustinen from Tieto- ja viestintätekniikkaa meiltä ja maailmalta
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Mobiilioppiminen ja some 15.12.14

Mobiilioppiminen ja sosiaalinen media opetuksessa ISOverstas/Savon ammatti- ja aikuisopisto Kuopio 15.12.2014 Matleena Laakso Blogi: www.matleenalaakso.f

Via Vesa Vainikainen
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Rescooped by Aki Puustinen from Työhyvinvointi ja työn kehittäminen
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Digityöläisen työaika – onko sellaista? | Sulava

Digityöläisen työaika – onko sellaista? | Sulava | Leadership Think Tank | Scoop.it
Milla Kettunen Sofigatesta pohtii työajan pelisääntöjä Sulavan joulukalenterin sunnuntain luukussa.

Via Kari Hannonen
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Kari Hannonen's curator insight, December 16, 2:04 AM

Yksi näkökulma tietotyöläisten työaikaan. Vielä parempaa olisi, jos työyhteisössä pysähdyttäisiin sopimaan yhteiset periaatteet sen sijaan, että kukin työntekijä pohtii oikeaa työajan käyttöä itsekseen.