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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!

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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from Utbildning på nätet
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iPads Improve Classroom Learning, Study Finds

iPads Improve Classroom Learning, Study Finds | Leadership Think Tank | Scoop.it
The power of iPads and other tablets can help students learn concepts of enormous scale, like the size of the solar system, that traditional methods struggle to teach.

Via Adelina Moura, Kent Wallén
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David W. Deeds's curator insight, Today, 8:57 AM

Thanks to Kent Wallen.

Rescooped by Aki Puustinen from ICT
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You can now edit Microsoft Office documents from within Dropbox

You can now edit Microsoft Office documents from within Dropbox | Leadership Think Tank | Scoop.it
Dropbox updated its apps with new Microsoft Office support that makes it easier for users to edit and share Microsoft Office documents with Dropbox.

Via Suvi Salo
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Rescooped by Aki Puustinen from Teacher Engagement for Learning
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5 Things to Share With Your Teachers About Educational Technology

5 Things to Share With Your Teachers About Educational Technology | Leadership Think Tank | Scoop.it
We know that technology has changed education and it is only going to continue to do so. Teachers will not only accept these changes in technology, but will embrace them if they feel confident in the learning experience....

Via Grant Montgomery
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Rescooped by Aki Puustinen from TVT-työkalut lukio-opetuksessa
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Google+ - Plussan puolella: Yksityinen Hangout ...

Google+ - Plussan puolella: Yksityinen Hangout ... | Leadership Think Tank | Scoop.it

Kaikki Hangouts On Air -lähetykset ovat oletuksena julkisia, kun aloitat lähetyksen. Jos et kuitenkaan halua tehdä Hangout On Air -lähetystäsi laajasti tunnetuksi, voit tehdä tapahtumasta yksityisen.


Via Jari Penttinen
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Rescooped by Aki Puustinen from pedaideat
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Leimaava luokitus toteuttaa itsensä

Leimaava luokitus toteuttaa itsensä | Leadership Think Tank | Scoop.it
Sarjamurhaajat. Adhd-lapset. Teiniäidit. Masentuneet. Sivupersoonaiset. Tiede on innokas luomaan ihmisluokkia. Aina on ollut naisia, jotka synnyttävät teini-ikäisenä. Aina on ollut ihmisiä, jotka murhaavat monta kertaa. 1900-luvun tiede on antanut heille omat nimilaput.

Via Eenariina Hämäläinen
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Eenariina Hämäläinen's curator insight, November 25, 4:36 AM

Fi4-kurssille Foucault'n käsittelyn yhteyteen

Rescooped by Aki Puustinen from Digital Delights for Learners
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Flippity.net: Easily Turn Google Spreadsheets into Online Flashcards

Flippity.net: Easily Turn Google Spreadsheets into Online Flashcards | Leadership Think Tank | Scoop.it

Via Ana Cristina Pratas
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Sharon Hartle's curator insight, Today, 2:28 AM

A nice tool for making online flashcards. Could be an alternative to Quizlet :-)

Rescooped by Aki Puustinen from Educational Technology and Mobile Lerarning
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Some Good Ideas and Activities to Teach Coding in Class Using Hopscotch ~ Educational Technology and Mobile Learning

Some Good Ideas and Activities to Teach Coding in Class Using Hopscotch ~ Educational Technology and Mobile Learning | Leadership Think Tank | Scoop.it

Via Educatorstechnology
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Rescooped by Aki Puustinen from Lyseo.org (ICT in High School)
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Lukion opetussuunnitelman uudistus on farssi - Kaiken takana on loinen - Tiede

Lukion opetussuunnitelman uudistus on farssi - Kaiken takana on loinen - Tiede | Leadership Think Tank | Scoop.it
Opetussuunnitelman uudistaminen etenee väärässä järjestyksessä ja samalla asettaa opettajat toisiaan vastaan.

Via Mika Auramo
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Mika Auramo's curator insight, November 25, 12:44 AM

Näin pääsi käymään. Aikataulu on epärealistinen.

Rescooped by Aki Puustinen from 21st Century Learning and Teaching
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Heutagogy: designing for self-directed learners

Heutagogy: designing for self-directed learners | Leadership Think Tank | Scoop.it
While acknowledging that the whole concept of self-determination – or ‘Google
learning’ as it has been called, pejoratively, in certain circles – is fraught with the potential for missing the point, being distracted into rabbit warrens or just getting bad information, we would like to emphasise that this is only a potential.

 

===> Any learning theory is only as good as the way in which it is applied and worked through, and we have seen it produce highly successful results where correctly applied, in the right circumstances. <===

 

Watch this space for chapter and verse, as we will soon be publishing case studies of several recent programmes that feature high levels of learner self-direction.

Learners are changing, learning is changing – and heutagogy can give important clues about rebalancing the burden of responsibilities and permissions in an always-on, networked, instructorless, post-course world.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=andragogy


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Heutagogy


Via Gust MEES
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Carlos Rodrigues Cadre's curator insight, November 24, 5:24 PM

adicionar a sua visão ...

DPG plc's curator insight, November 25, 8:20 AM

The DPG Community is great example of making learning more open, networked and collaborative www.community.dpgplc.co.uk 

Tim Hopper's curator insight, November 25, 12:15 PM

Activity centred learning

Rescooped by Aki Puustinen from TVT-työkalut lukio-opetuksessa
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Create Killer Presentations with Explain Everything

Create Killer Presentations with Explain Everything | Leadership Think Tank | Scoop.it

Explain Everything is a whiteboard and screencasting app that makes creating interactive lessons a simple proposition. Its full-featured editing options and its import/export functions allow it to stand apart from the other competitors


Via Baiba Svenca, Jari Penttinen
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Holly Doe's curator insight, November 22, 12:27 PM

Use this tool on an iPad to flip your classroom, whiteboard or just create awesome presentations.

Alfredo Corell's curator insight, November 25, 3:00 AM

Good Tips to use this popular app and prepare good digital presentations.

Rescooped by Aki Puustinen from E-Learning-Inclusivo (Mashup)
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The Future Knowledge Worker

The Future Knowledge Worker | Leadership Think Tank | Scoop.it
In this guest blog, Jacob Morgan, author, speaker and futurist, shares his vision for how the Internet of Everything will shape the day-to-day lives of future

Via juandoming
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