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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!

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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from TVT opetuksessa Educational Use of Information and Communications Technology
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Mobiluck - Mobiiliopetusteknologia lukiolaisen arjessa: Sari Lantto 1:1 ratkaisu koulun toimintaympäristön kehittäjänä

Mobiluck - Mobiiliopetusteknologia lukiolaisen arjessa: Sari Lantto 1:1 ratkaisu koulun toimintaympäristön kehittäjänä | Leadership Think Tank | Scoop.it

Via Timo Ilomäki, Minna Kähkönen
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Rescooped by Aki Puustinen from TVT-työkalut lukio-opetuksessa
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Leppävirran lukio kolmen parhaan joukossa - Warkauden Lehti

Leppävirran lukio kolmen parhaan joukossa - Warkauden Lehti | Leadership Think Tank | Scoop.it

Uuden tutkimuksen mukaan pienissä lukioissa opitaan Suomen parhaiten ja huonoiten. Suurten kaupunkien eliittikoulut eivät tuota parhaita oppimistuloksia, havaittiin Valtion taloudellisen tutkimuslaitoksen (VATT) selvityksessä.


Via Jari Penttinen
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Rescooped by Aki Puustinen from Kestävä hyvinvointi työelämässä
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Psykososiaalinen kuormitus pdf


Via Laila Bröcker
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Laila Bröcker's curator insight, Today, 1:46 AM

Psykososiaalisesta kuormituksesta selkeästi.

Rescooped by Aki Puustinen from iPads in Education
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Google Slides on iPads - ClassTechTips

Google Slides on iPads - ClassTechTips | Leadership Think Tank | Scoop.it
I am a big fan of Google collaboration tools that make it easy for teachers and students to work together on shared documents.  It can make completing a class project easier and help students connect with their peers at any time of the school day.  Over the past few months the iOS apps for Google tools have been updated to make creating, collaborating, and sharing even easier than before.  Users can move from one device to another and pick up right where they left off.

Via John Evans
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Rescooped by Aki Puustinen from Data Visualization & Open data
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HyperCities ~ New Learning Times

HyperCities ~ New Learning Times | Leadership Think Tank | Scoop.it

by Carmen James "HyperCities is a dynamic educational project at the intersection of cartography and information visualization, humanities and technology, geography and digital space. The project has produced grounded cultural narratives in 27 international cities. HyperCities uses Google Maps and Google Earth (among other technologies, like GPS-enabled cameras and cell phones) to allow users to explore historical layers of city spaces. Accessing the cities and exploring them is straightforward. Once a city has been selected, users can select the time period or the area of the city they are looking to explore on the map. Within each frame, users can access everything from scholarly content to community-generated content. Users can also click on historic sites to learn more about them and overlay older maps of the same cities."


Via Jim Lerman, michel verstrepen, Rui Guimarães Lima, Dorian Love, Jesse Soininen
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Rescooped by Aki Puustinen from ICT
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Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content | Scoop.it Blog

Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content | Scoop.it Blog | Leadership Think Tank | Scoop.it
We're excited to launch the newest version of our special sauce - the Scoop.it Smart Suggestion Engine. It brings you the most relevant and most popular content on your topic and learns your preferences along the way.

Via Suvi Salo
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Rescooped by Aki Puustinen from Koulumaailma
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Kiuru virolaislehdelle Suomen heikentyneestä Pisa-sijoituksesta: Koululaisilla motivaation puutetta

Kiuru virolaislehdelle Suomen heikentyneestä Pisa-sijoituksesta: Koululaisilla motivaation puutetta | Leadership Think Tank | Scoop.it
Opetusministeri Krista Kiuru (sd.) sanoo virolaisessa Postimees-lehdessä, että kouluihin täytyy synnyttää hyvinvointia.

Via Vesa Ilola
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Rescooped by Aki Puustinen from YHeuphoria
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Finland news, all the latest and breaking Finnish news - FINNBAY

Finland news, all the latest and breaking Finnish news - FINNBAY | Leadership Think Tank | Scoop.it
Finland news, all the latest and breaking Finland news from finnbay.com.

Via FINNBAY, Kalle Liikanen
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Rescooped by Aki Puustinen from Go Go Learning
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EduApp: SeatCharter for iPad

EduApp: SeatCharter for iPad | Leadership Think Tank | Scoop.it

Via Dr. Joan McGettigan
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Dennis Swender's curator insight, November 20, 4:13 AM

For your upcoming f2f classes -- as well as an interactive online app

Rescooped by Aki Puustinen from ICT
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Getting Virtual Teams Right

Getting Virtual Teams Right | Leadership Think Tank | Scoop.it
Anna Parini “Virtual” teams—ones made up of people in different physical locations—are on the rise. As companies expand geographically and as telecommuting becomes more common, work groups often span far-flung offices, shared workspaces, private homes, and hotel rooms. When my firm, Ferrazzi Greenlight, recently surveyed 1,700 knowledge workers, 79% reported working always or frequently in […]

Via Suvi Salo
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Dennis Swender's curator insight, November 20, 4:14 AM

collaborative and cooperative learning from a distance -- now if we can only secure access for other users who aren't "officially" enrolled.

Rescooped by Aki Puustinen from M-learning in 9-12 education
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Teaching Coding in Class: 17 Apps to Try

Teaching Coding in Class: 17 Apps to Try | Leadership Think Tank | Scoop.it

Via Tom D'Amico (@TDOttawa) , Edith Irizarry
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Rescooped by Aki Puustinen from Lyseo.org (ICT in High School)
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Käsialan opettelu loppuu kouluissa

Käsialan opettelu loppuu kouluissa | Leadership Think Tank | Scoop.it
Kaunokirjoitus eli sidosteinen käsialakirjoittaminen on antamassa peruskouluissa tilaa konekirjoituksen opetukselle. Valmisteilla olevan uuden opetussuunnitelman mukaan syksystä 2016 alkaen peruskouluissa opetettaisiin lapsille vain tekstauskirjaimet.

Via Mika Auramo
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Mika Auramo's curator insight, November 19, 12:46 AM

Kaunokirjoitus ei kuulune tulevaisuuden taitoihin.