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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!

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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from Opeskuuppi
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Mobiluck - Mobiiliopetusteknologia lukiolaisen arjessa: Mobiluck Bett2015-messuilla

Mobiluck - Mobiiliopetusteknologia lukiolaisen arjessa: Mobiluck Bett2015-messuilla | Leadership Think Tank | Scoop.it

Via Timo Ilomäki
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Rescooped by Aki Puustinen from ICT
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Could Video Feedback Replace the Red Pen?

Could Video Feedback Replace the Red Pen? | Leadership Think Tank | Scoop.it
Stills from a video critique by Monash U.’s Michael Henderson.
Writing useful comments on students’ work can be a fine art.

Via Becky Roehrs, Suvi Salo
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Becky Roehrs's curator insight, Today, 12:51 PM

You can use free products like YouTube MyWebCam or Jing.. to record your feedback.

Rescooped by Aki Puustinen from Mobie OnEdu Suomessa
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Opetuskäyttöön tarkoitettu tabletmallisto julki tänään

Opetuskäyttöön tarkoitettu tabletmallisto julki tänään | Leadership Think Tank | Scoop.it
Kuopiolaisen teknologiayrityksen tabletit soveltuvat jatkossa myös sähköisten ylioppilaskirjoitusten tekemiseen.

Via Jukka Sormunen
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Rescooped by Aki Puustinen from Education
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Opettajat vaativat koulutusvaaleja

Opettajat vaativat koulutusvaaleja | Leadership Think Tank | Scoop.it

Kevään eduskuntavaalien vaalipaneelit käynnistyivät Opetusalan Ammattijärjestön tentillä.


Via Marja Puustinen
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Rescooped by Aki Puustinen from Lyseo.org (ICT in High School)
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Big ideas for ed tech leaders: Don’t focus on the goal - ICT and Computing in Education -

Big ideas for ed tech leaders: Don’t focus on the goal - ICT and Computing in Education - | Leadership Think Tank | Scoop.it
As an education technology leader you need to have a vision, you need to have goals. But once you ...

Via Mika Auramo
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Rescooped by Aki Puustinen from Professional development and management skills
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Aivoissamme on juuri nyt ruuhkaa

Aivoissamme on juuri nyt ruuhkaa | Leadership Think Tank | Scoop.it
Oli sunnuntai-ilta, kaverit kylässä ja keskusteltiin töistä, tietenkin. Yksi onnekas oli jäämässä opintovapaalle. Saisi kerrankin keskittyä yhteen asiaan. Toinen manasi, kuinka koko ajan meni ylitöiksi. "Iltaisin on vaikea keskittyä mihinkään. En muista, milloin viimeksi olisin lukenut kirjan!" Kolmas oli hiljaa.

Via Anu Ojaranta
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Rescooped by Aki Puustinen from Changing The Workplace
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The Iceberg That Sinks Organizational Change

The Iceberg That Sinks Organizational Change | Leadership Think Tank | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, NikolaosKourakos, Jean-Philippe D'HALLUIN, Roger Francis
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Elías Manuel Sánchez Castañeda's curator insight, January 23, 10:54 PM
In the last 30 years, organizations have been studied from different angles, and although the issue of organizational culture if analyzed at the time of design strategies usually are not given the appropriate consideration. Just as an example I put the movement towards total quality management, which in Mexico has tried to implement in multiple organizations and generally has failed to take root so that increase the level of competitiveness.
Jean-claude Zaugg's curator insight, January 24, 11:05 AM

How difficult to change an organizational culture...

DaciaSlotemaker's comment, January 25, 10:04 AM
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