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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!

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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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20 Essential Apps And Websites For Digital Nomads (entrepreneurs, students... and others!)

20 Essential Apps And Websites For Digital Nomads (entrepreneurs, students... and others!) | Leadership Think Tank | Scoop.it
A list of handy apps and websites each digital nomad should start using today. Increase your productivity and work more efficiently on the road!

Via Tom D'Amico (@TDOttawa)
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Rescooped by Aki Puustinen from ICT
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Optimizing iPad Video for iBooks Author and Pages

Optimizing iPad Video for iBooks Author and Pages | Leadership Think Tank | Scoop.it

Via Peter Pappas, Jon Samuelson, Suvi Salo
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Peter Pappas's curator insight, March 3, 2:59 PM

Great analysis by Frank Lowney on optimizing video. Including test videos, with detailed analyses in downloadable eTextbook created with iBooks Author.

CETEI's curator insight, Today, 1:30 AM

Optimizing iPad Video for iBooks Author and Pages

Rescooped by Aki Puustinen from eLearning Industry
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“Will Professors Teach Differently in 10 Years?”: Worth Reading for 02.27.2015

“Will Professors Teach Differently in 10 Years?”: Worth Reading for 02.27.2015 | Leadership Think Tank | Scoop.it

“Worth Reading” is a hand-picked weekly collection of new and not-so-new articles, ideas, events and other items for busy professionals in higher education. Will Professors Teach Differently in 10 Years?  Marcelo Knobel asks if the lecture will fall from its dominant position for teaching in hig... http://elearningfeeds.com/will-professors-teach-differently-in-10-years-worth-reading-for-02-27-2015/


Via Christopher Pappas
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