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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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Rescooped by Aki Puustinen from iGeneration - 21st Century Education
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from Educational Technology and Mobile Lerarning
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Scannable- A New Powerful App from Evernote ~ Educational Technology and Mobile Learning

Scannable- A New Powerful App from Evernote ~ Educational Technology and Mobile Learning | Leadership Think Tank | Scoop.it

Via Educatorstechnology
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Rescooped by Aki Puustinen from Curation & The Future of Publishing
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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | Leadership Think Tank | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 24, 3:23 AM

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

Marta Torán's curator insight, January 26, 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Rescooped by Aki Puustinen from Moodle and Web 2.0
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Two challenges for Ken Robinson

Two challenges for Ken Robinson | Leadership Think Tank | Scoop.it
Yesterday I had the pleasure of listening to Sir Ken Robinson (now on Twitter) speak in person for the first time. Like many people I've watched him on YouTube videos, so this BETT2015 talk was a n...

Via juandoming, María José Hernández, Javier Sánchez Bolado, Juergen Wagner
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Rescooped by Aki Puustinen from Digital Delights for Learners
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Word Cloud Generator

Word Cloud Generator | Leadership Think Tank | Scoop.it

Via Ana Cristina Pratas
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Cristin Kennedy's curator insight, January 26, 7:47 AM

New word cloud generator... sweet and simple

Carmen Ramos's curator insight, January 26, 10:10 AM

Tolles Tool zum Erstellen von Word Clouds!

rwestby's curator insight, January 26, 1:47 PM

Easy to use...just type/paste url. 

Rescooped by Aki Puustinen from Opettaminen, oppiminen ja TVT
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YouTube | TVT-työkalut lukio-opetuksessa

YouTube | TVT-työkalut lukio-opetuksessa | Leadership Think Tank | Scoop.it
Opetusvideon tekeminen PC:llä - välineet ja ohjelmat

Via Saila Frosti, Maijaleena Kupiainen
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Rescooped by Aki Puustinen from ICT
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DIY: How to make an awesome wall collage using your Instagram photos!

DIY: How to make an awesome wall collage using your Instagram photos! | Leadership Think Tank | Scoop.it
DIY, short for "do it yourself", is a weekly column where I roll up my sleeves and go over everything and anything from field-stripped and fixing your out-of-warranty iPhone or iPad to fun projects you can do with apps, family, and friends. Post lots of photos on Instagram? Ever think how cool it would be to turn all of your different photos into an awesome in-real-life collage to hang...

Via Mika Auramo, Suvi Salo
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