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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

Rescooped by Aki Puustinen from @iSchoolLeader Magazine
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Leadership Courage: Creating A Culture Where People Feel Safe To Take Risks

Leadership Courage: Creating A Culture Where People Feel Safe To Take Risks | Leadership Think Tank | Scoop.it
The human ingenuity within any organisation are it's greatest competitive advantage. Yet according to the latest statistics, over half of todays workers are disengaged . When leaders are committed and actively working to engage, inspire and embolden – they unleash untapped potential and raise the bar not just on productivity, but on the value their organization contributes to all stakeholders.

Via Steven Engravalle
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Rescooped by Aki Puustinen from The Future of Social Media: Trends, Signals, Analysis, News
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Käyttökokemus ratkaisee verkossa

Käyttökokemus ratkaisee verkossa | Leadership Think Tank | Scoop.it

Viime vuosina käyttökokemus (user experience, UX) on noussut ratkaisevaksi kilpailutekijäksi, joka erottaa verkkopalvelun muista. Valta verkossa on asiakkaalla ja he ovat muuttuneet yhä valikoivemmiksi sen suhteen, millaista kokemusta he vaativat. Verkkopalvelun tulee olla miellyttävä ja helppo käyttää, kaunis, nopea ja funktionaalinen. Hyvä käyttökokemus koukuttaa käyttäjät palaamaan sivustolle ja suosittelemaan sitä verkostoilleen. Se rakentaa positiivista brändimielikuvaa, jonka arvo voi olla mittaamaton.

 

Mistä on hyvät käyttökokemukset tehty?


Via Ilkka Olander
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Rescooped by Aki Puustinen from Lyseo.org (ICT in High School)
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Kysely: Suuri osa eduskuntapuolueista on valmis laskemaan e-kirjan arvonlisäveroa

Kysely: Suuri osa eduskuntapuolueista on valmis laskemaan e-kirjan arvonlisäveroa | Leadership Think Tank | Scoop.it
Kirjamyynnin jo usean vuoden jatkunut laskusuunta on nostanut jälleen esiin vaatimuksen kirjan arvonlisäverotuksen laskemisesta. Etenkin sähköisen kirjan arvonlisäveroa haluttaisiin laskea.

Via Anu Ojaranta, Mika Auramo
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