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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Leadership Think Tank | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports

Finnish Education Highlights - Flipboard magazine - compilation of articles, research and reports | Leadership Think Tank | Scoop.it
By apuustin | apuustin created a magazine on Flipboard. "Finnish Education Highlights" is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for "apuustin".

Via Tom D'Amico (@TDOttawa)
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Valia Reinsalu's curator insight, November 3, 2013 12:34 PM

Always interesting to read about Finland's school system...

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7 Behaviors of High Capacity Leaders

7 Behaviors of High Capacity Leaders | Leadership Think Tank | Scoop.it
Leadership is a mix of iron and water. One part never bends, the other part is fluid and adaptive. Effective leaders not only understand that  relationship, but also the one between their motor and their motive – that it takes a combination of energy and humility to become great at what you do.  Leadership has nothing […]

Via Tom D'Amico (@TDOttawa)
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Rescooped by Aki Puustinen from Go Go Learning
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How To Do Green Screen Photography on an iPad at School

How To Do Green Screen Photography on an iPad at School | Leadership Think Tank | Scoop.it

There are lots of great learning opportunities when you use green screen effects in the classroom. I've written about some of those before, but almost all of them involved green screen movies. What...


Via Dr. Joan McGettigan
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Rescooped by Aki Puustinen from TVT-työkalut lukio-opetuksessa
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Ilmoittautumislomake liikuntapäivään (Google lomake + Google Apps Script) | Kalliolehto


Via Jukka Kalliolehto, Jari Penttinen
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Dafnord 's curator insight, Today, 10:29 AM

 

Jukka Kalliolehto6 t

Ilmoittautumislomake Google formssilla + Google Apps Scriptiä:

Rescooped by Aki Puustinen from Education Technology - theory & practice
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Gamification: How to use Game Dynamics in Learning

Gamification: How to use Game Dynamics in Learning | Leadership Think Tank | Scoop.it

There's a family story that i once threw a Monopoly board across the room rather than accept defeat. I'm not sure i remember it quite that way, but i do know that the battered box is relegated to t...


Via Evelyn Izquierdo, Elvira E Navas , Timo Ilomäki
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Rescooped by Aki Puustinen from Content in Context
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How Organizations Evolved

How Organizations Evolved | Leadership Think Tank | Scoop.it

Jeff Bezos has the "two pizza rule," meaning that any team should be able to be fed by just two pizzas; if not, then the team is too large. We are seeing a big shift away from large structured centrally located teams to smaller more globally distributed teams which are held together by technology. As long as team members can access to the internet it doesn't matter where they are located.

 

I may sound like a broken record when I say this, but the future of work is absolutely about breaking down barriers between teams and geographies. Sales should be speaking with product development, marketing should be speaking with customer service and support and engineering should be speaking solution delivery teams. The traditional model saw only people in the same team or physical location share and collaborate; no more. The organization of the future is a connected organization where information, collaboration and communication happens without boundaries.

 

There's a reason why large organizations are stereotyped as being slow-moving, bureaucratic, old-fashioned and simply outdated...because many of them are. Larger organizations are at a high risk for being disrupted (just take a look at what's happening with IBM) which means they need to learn how to operate like smaller companies. However, a paradox exists. As organizations grow so does their complexity which results in more sluggishness. However, these same organizations also want more profits which means they have to grow. So, they are stuck with trying to find a way to grow while becoming less complex. I talk about this much more in my book including exploring a few possible scenarios.

 


Via Denis Pennel, Jesse Soininen
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Rescooped by Aki Puustinen from TVT opetuksessa Educational Use of Information and Communications Technology
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Five things every teacher should be able to do on YouTube ~ Educational Technology and Mobile Learning

Five things every teacher should be able to do on YouTube ~ Educational Technology and Mobile Learning | Leadership Think Tank | Scoop.it

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Via Leona Ungerer, Minna Kähkönen
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