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"Leadership-Quality" SEO Copywriting
Search Engine Copywriting and Content Strategy,Creation, and Marketing
Curated by Walt Goshert
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Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion | "Leadership-Quality" SEO Copywriting | Scoop.it
If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to hel...
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Strategic principles for competing in the digital age | McKinsey & Company

Strategic principles for competing in the digital age | McKinsey & Company | "Leadership-Quality" SEO Copywriting | Scoop.it
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.
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William H. McRaven: Life Lessons From Navy SEAL Training

William H. McRaven: Life Lessons From Navy SEAL Training | "Leadership-Quality" SEO Copywriting | Scoop.it
Adm. William H. McRaven, commander of U.S. Special Operations Command, gave a commencement address last week that graduates, and their parents, won't soon forget.
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How to Write Spellbinding Introductions by Shamelessly Copying the Pros

How to Write Spellbinding Introductions by Shamelessly Copying the Pros | "Leadership-Quality" SEO Copywriting | Scoop.it
Want to know how to write a killer introduction? Use these 3 powerful techniques to grab your reader's attention and keep them glued to your every word.
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How to Create Customer Feedback Loops at Scale

How to Create Customer Feedback Loops at Scale | "Leadership-Quality" SEO Copywriting | Scoop.it
Tweet Tweet According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree. Think about that for a second. How many of your customers do you think would agree that you are customer centric? Do you know for sure? This is important because according to(...)
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How Adding Personality and Trust to Your Landing Pages can Maximize Conversion Rates

How Adding Personality and Trust to Your Landing Pages can Maximize Conversion Rates | "Leadership-Quality" SEO Copywriting | Scoop.it
This article will discuss the rising importance of personality and trust in brand communication, particularly in landing page optimization.
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7 Steps to Writing Your Best Blog Post Every Time

7 Steps to Writing Your Best Blog Post Every Time | "Leadership-Quality" SEO Copywriting | Scoop.it
Blog post at Rebekah Radice : You stare at the computer screen hoping inspiration leaps out.

How much time has passed since you started writing? Five minutes, an hour,[..]
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What Can a Content Marketing Consultant Do For You? | Feldman Creative

What Can a Content Marketing Consultant Do For You? | Feldman Creative | "Leadership-Quality" SEO Copywriting | Scoop.it
This post outlines how I teach content marketing, assess content marketing efforts, plan programs and execute them as a content marketing consultant.
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Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead) | "Leadership-Quality" SEO Copywriting | Scoop.it
Would you love to have an eye-catching logo for your blog? Paying a designer to create one could be a huge waste of time and money. Here's what to instead.
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How to Go "All-In" with Content Marketing: 8 Experts Weigh In

How to Go "All-In" with Content Marketing: 8 Experts Weigh In | "Leadership-Quality" SEO Copywriting | Scoop.it
Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges the...
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Get Started with Inbound Marketing and Generate Quick Wins

Get Started with Inbound Marketing and Generate Quick Wins | "Leadership-Quality" SEO Copywriting | Scoop.it
Does your online marketing need a boost. Here is your ultimate guide to getting started with inbound marketing and start generating some "quick wins."
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Customer Insight Mapping: How To Build Deep Understanding Of Your Potential Clients

Customer Insight Mapping: How To Build Deep Understanding Of Your Potential Clients | "Leadership-Quality" SEO Copywriting | Scoop.it
All great marketing starts with deep understanding of your potential clients. What they need and want. What’s important to them, their goals and aspiration
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The Definitive Guide to Conversion Optimization

The Definitive Guide to Conversion Optimization | "Leadership-Quality" SEO Copywriting | Scoop.it
Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long.
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Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy

Want To Make Your Blog Stand Out? Use The Blue Ocean Strategy | "Leadership-Quality" SEO Copywriting | Scoop.it
Pursuing a Blue Ocean Strategy is the only way to make your blog stand out form the competition. No more doing the same thing everyone else is doing.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | "Leadership-Quality" SEO Copywriting | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing | "Leadership-Quality" SEO Copywriting | Scoop.it
Although having a blog is a major part of content marketing, embracing a “Learning Center” will be the next big step for businesses looking to …
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How to Develop a Solid Blog Outreach Strategy

How to Develop a Solid Blog Outreach Strategy | "Leadership-Quality" SEO Copywriting | Scoop.it
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies? It’s because it works. Although blogger outreach
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Where Content Marketing Fits in Your Marketing Plan

Where Content Marketing Fits in Your Marketing Plan | "Leadership-Quality" SEO Copywriting | Scoop.it
To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how ...
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20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand | "Leadership-Quality" SEO Copywriting | Scoop.it
Ever wonder why your ideas aren't spreading? It could be because your writing simply isn't clear enough. Follow these rules to achieve perfect clarity.
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B2B STORYTELLING: Can your brand live happily ever after? | b2bmarketing.net

B2B STORYTELLING: Can your brand live happily ever after? | b2bmarketing.net | "Leadership-Quality" SEO Copywriting | Scoop.it
Storytelling is now a necessary skill for all brand marketers. John Reynolds investigates how to get the story right
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How to Explain Conversational Writing to a Clueless Client - SEO Copywriting

How to Explain Conversational Writing to a Clueless Client - SEO Copywriting | "Leadership-Quality" SEO Copywriting | Scoop.it
Does your freelance client get confused by conversational writing? Here's how to explain it to them.
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Why You Should Create Long-Form Content (And How to Do It)

Why You Should Create Long-Form Content (And How to Do It) | "Leadership-Quality" SEO Copywriting | Scoop.it
Imagine you’re a content consumer, not a marketer. You’re about to start your own business. Every night you lie awake gripped by fear that you won’t be able to make your mortgage payment.
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How to Find the Best Places to Guest Blog

How to Find the Best Places to Guest Blog | "Leadership-Quality" SEO Copywriting | Scoop.it
Let me just say it — guest blogging is awesome. The list of benefits of guest blogging is virtually endless. Okay, right, I know — you have to be caref
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How to Create Visual Content with this Simple, Dirt Cheap Tool

How to Create Visual Content with this Simple, Dirt Cheap Tool | "Leadership-Quality" SEO Copywriting | Scoop.it
Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, l...
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Does Your Blog Need A Style Guide?

Does Your Blog Need A Style Guide? | "Leadership-Quality" SEO Copywriting | Scoop.it
A style guide sounds like a tedious thing, but it's possible that a style guide is just what your blog needs to pull it together. Find out if you need one.
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