"Leadership-Quality" SEO Copywriting
18
Search Engine Copywriting and Content Strategy,Creation, and Marketing
Curated by Walt Goshert
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The 7 Keys of Storytelling: Begin at the End

www.storyguide.net Before you even begin to tell your story it's best to begin at the end. In other words, you need to figure out the basics: Define your obj...
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B2B Content Strategy
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How to Transform Yourself Into an Agile Business Blogger

How to Transform Yourself Into an Agile Business Blogger | "Leadership-Quality" SEO Copywriting | Scoop.it
Learn how you can become a successful agile business blogger.
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The Advanced Guide to SEO

The Advanced Guide to SEO | "Leadership-Quality" SEO Copywriting | Scoop.it
Are you tired about reading basic information on SEO? I know I am. Every time people tell me about basic ...
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How to Build an Agile Content Marketing Team

How to Build an Agile Content Marketing Team | "Leadership-Quality" SEO Copywriting | Scoop.it
I've been speaking to a lot of people about content marketing lately. A common theme I'm hearing is that folks have decided to execute on their content m
Walt Goshert's insight:

Building a team and a process is critical for content creation and marketing.

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17 Ways to Repurpose Your Content Marketing Without Being Spammy

17 Ways to Repurpose Your Content Marketing Without Being Spammy | "Leadership-Quality" SEO Copywriting | Scoop.it
Discover 17 non-sketchy ways to repurpose your content marketing to save time and increase velocity!
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How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy | "Leadership-Quality" SEO Copywriting | Scoop.it
Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong one and you lose your reader’s attention.
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Top 10 Ways to Optimize Your Business YouTube Channel

Top 10 Ways to Optimize Your Business YouTube Channel | "Leadership-Quality" SEO Copywriting | Scoop.it
The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.
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SEO for PDFs

SEO for PDFs | "Leadership-Quality" SEO Copywriting | Scoop.it
FACT: PDF files can rank well if you give them some love. So if you have reason to stick with your PDFs, just follow the simple SEO tips below.
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20 Best SEO Blogs to Watch in 2013 | Cyrus Shepard

20 Best SEO Blogs to Watch in 2013 | Cyrus Shepard | "Leadership-Quality" SEO Copywriting | Scoop.it
SEO changes fast. If you’re anything like me, you can spend an hour or two each day reading the best blogs, tweets and RSS feeds just to keep up with Google’s algorithm changes.
Walt Goshert's insight:

Great SEO resource

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Secrets to Writing Engaging Titles & Content for SEO

Secrets to Writing Engaging Titles & Content for SEO | "Leadership-Quality" SEO Copywriting | Scoop.it
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff.
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How To Make Authorship Part Of Your Content Marketing Strategy | SEO.com

How To Make Authorship Part Of Your Content Marketing Strategy | SEO.com | "Leadership-Quality" SEO Copywriting | Scoop.it
These are exciting times as search marketing is rapidly changing. One BIG thing to do RIGHT NOW is learn how get a jump on authorship for your content.
Walt Goshert's insight:

Excellent guide on setting up Authorship

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10 Super Easy SEO Copywriting Tips for Improved Link Building

10 Super Easy SEO Copywriting Tips for Improved Link Building | "Leadership-Quality" SEO Copywriting | Scoop.it
Want to know the secrets of SEO copywriting? Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?
Walt Goshert's insight:

Great SEO/website copywriting tips

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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | "Leadership-Quality" SEO Copywriting | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?
Walt Goshert's insight:

Agree... it takes more than a good story to get buyers to act.


Does it really simply boil down to confidence in the buyer's psyche?


Seems there are more emotions that cause people to take action.

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12 Essential Steps of a Phenomenal Story

Walt Goshert's insight:

Great SlideShare presentation

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A Harsh Truth for B2B Marketers

A Harsh Truth for B2B Marketers | "Leadership-Quality" SEO Copywriting | Scoop.it
Attention B2B marketers, I’m staging an intervention. How long have you been collecting contacts from trade shows, inbound registrations, list buys, and sales
Walt Goshert's insight:

Unreliable contact data wastes B2b marketing and sales efforts

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Marketing Mistakes: Focusing On Activities Instead Of Results | B2B Marketing Insider

Marketing Mistakes: Focusing On Activities Instead Of Results | B2B Marketing Insider | "Leadership-Quality" SEO Copywriting | Scoop.it
Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activitie
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13 Major Marketing Trends For 2013

13 Major Marketing Trends For 2013 | "Leadership-Quality" SEO Copywriting | Scoop.it
Walt Goshert's insight:

The challenge for CMOs in 2013 will be to find and develop talent and squeeze out content that’s attractive and compelling—without blowing out tight budgets that remain following the Great Recession

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5 SEO Mistakes That Even Experts Miss

5 SEO Mistakes That Even Experts Miss | "Leadership-Quality" SEO Copywriting | Scoop.it
Tweet Tweet The SEO game has changed drastically over the last year.
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The Rising Influence of AuthorRank In 2013 | Search Engine People | Toronto

The Rising Influence of AuthorRank In 2013 | Search Engine People | Toronto | "Leadership-Quality" SEO Copywriting | Scoop.it
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Why I blog on Google+ (And how)

Why I blog on Google+ (And how) | "Leadership-Quality" SEO Copywriting | Scoop.it
The best blogging platform isn't a blogging platform, but a social network, writes columnist Mike Elgan. He explains how and why he uses Google+ for blogging.
Walt Goshert's insight:

I don't agree with this advice. Google+ is a great platform to curate and discuss content, but would not recommend a real business use it as their blogging platform.

 

Does not allow opt-in and design/branding. Plus, you do not own the platform.

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Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today

Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet | Social Media Today | "Leadership-Quality" SEO Copywriting | Scoop.it
Anatomy of Content Creation By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating...
Walt Goshert's insight:

Great resource post

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Ignore the experts and be a copywriting rebel

Ignore the experts and be a copywriting rebel | "Leadership-Quality" SEO Copywriting | Scoop.it
Want to take your copywriting career to the next level? That means rebelling against the copywriting experts and finding your unique voice. Learn how.
Walt Goshert's insight:

Find your own voice... and if your writing for a client... find the client's voice.

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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | "Leadership-Quality" SEO Copywriting | Scoop.it
Remember when Google Plus “flopped"? Well, it didn’t.
Walt Goshert's insight:

 Google+ when done right, has the ability to create your personal 'brand image' online, market your expertise, and position you as a thought-leader.

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Why doesn't my website show up in Google?

Why doesn't my website show up in Google? | "Leadership-Quality" SEO Copywriting | Scoop.it
Wondering why your new website doesn't show up in Google? You might be facing this problem: unrealistic expectations about SEO.
Walt Goshert's insight:

Understand that SEO is just one piece of your online marketing. Taking a stategic approach to SEO builds other content marketing benefits.


A solid SEO strategy reaps geometric long-term rewards.

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Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business

Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business | "Leadership-Quality" SEO Copywriting | Scoop.it
Headlines, more than anything else, are the key drivers for generating traffic, readers, and leads for blogs. They are the most overlooked aspects of the blog writing process.
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SEO TIPS: Working With Your Copywriter | Submitedge Blog - Search Engine Optimization Blog - SEO

SEO TIPS: Working With Your Copywriter | Submitedge Blog - Search Engine Optimization Blog - SEO | "Leadership-Quality" SEO Copywriting | Scoop.it
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