"The term “personal branding” can sound overly strategic and off-putting.
“What I think bothers people is the idea that somehow what we’re talking about is this phony packaging process where you put people through the car wash and make them appear desirable based on what society wants,” Clark told the alumni at last week’s talk. “And that is not what I’m talking about. In fact, it is actually the opposite of what I’m talking about.
“Your brand is something that people extrapolate. Your brand is something you live,” she said. “People grasp it about you based on your interactions with them, based on the leadership roles you take, based on your online presence, your overall persona. That’s how they determine your brand.”