Research shows people skip over marketing jargon. It’s essentially meaningless, despite the persistent belief that the buzzwords add credibility to the content, like some sort of secret handshake between a company and its customer
Maribel Young's insight:
Good tips and a great link to the "Marketing BS Detector"
Excerpt from the article by Moz Blog: "Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.
Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.
Here are the main sections of the article:
Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.
Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.
No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."
This is the time of year when many of us find ourselves stressed and dealing with people who push our buttons whether on purpose or by accident.
Buttons are those areas that when touched on by someone in the course of communication, make us react. Some are bigger buttons than others but everyone has them and we all need tools for handling the communication when those buttons are approached or pushed.
Work is clearly evolving which means that we are seeing new technologies and behaviors enter our organizations. These new behaviors and technologies are largely being fueled by the consumer web and now organizations are struggling to adapt.
Toxic managers are a fact of life. Some managers are toxic most of the time; most managers are toxic some of the time. Knowing how to deal with people who are rigid, aggressive, self-centered or exhibit other types of dysfunctional behaviour can improve your own health and that of others in the workplace. This author describes the mechanisms for coping.
Toxic managers dot the landscape in most organizations, making them seem, at times, like war zones. These managers can complicate your work, drain your energy, compromise your sanity, derail your projects and destroy your career. Your ability to deal with these corporate land mines will have a significant impact on your career. Those who are able to recognize toxic managers quickly and understand what makes them tick will be in the best position to protect themselves. Difficult managers are a fact of life and how they affect your life depends upon the skills you develop to deal with them.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.