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PR Measurement Conference Agenda - PR Measurement Conference

PR Measurement Conference Agenda - PR Measurement Conference | Leadership | Scoop.it
Join us on April 8, 2014, for PR News’ annual, essential PR Measurement Conference, taking place at the historic National Press Club in Washington, D.C. Commit now to grounding all of your PR efforts in metrics that connect to organizational [...]
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Yahoo CEO Next Task: Woo Madison Avenue

Yahoo CEO Next Task: Woo Madison Avenue | Leadership | Scoop.it
A star in Silicon Valley, Marissa Mayer must now build her image on Madison Avenue.
Marla Markowitz Bace's insight:

It's fascinating to watch the Yahoo leadership decisions unfold. Next box office script?!

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Principles of Heroic Leadership

Principles of Heroic Leadership | Leadership | Scoop.it
A friend and I were discussing the variety of leadership theories. In textbooks we find most coverage is given to understanding leadership through traits, behaviors (Ohio State and Michigan studies...

Via Susan Bainbridge
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Training in Business's curator insight, January 19, 12:59 PM

Principles of Heroic Leadership

 

#leadership #management 

 

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Forrester's Top Trends For Customer Service In ...

Forrester's Top Trends For Customer Service In ... | Leadership | Scoop.it
Forrester's Top Trends For Customer Service In 2014 on customer service trends curated by Patricia D.
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Fiat Starts Rethink of Brands

Fiat Starts Rethink of Brands | Leadership | Scoop.it
Italian auto maker Fiat is starting to rethink the roles of its brands now that it is about to fully combine with Chrysler Group, starting with the model lineups for its Chrysler and Dodge brands in the U.S.
Marla Markowitz Bace's insight:

What an exciting project for a #branding and #marketing expert... bringing the strong personality of Fiat into the land of American #MuscleCars.

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Customer Experience Is Now The 5th Marketing 'P' ... And Other Top CMO Insights

Customer Experience Is Now The 5th Marketing 'P' ... And Other Top CMO Insights | Leadership | Scoop.it
As consumer individual preference is increasingly driving business, the CMO is increasingly at the center.
Marla Markowitz Bace's insight:

I see customer experience as a comprehensive leadership initiative - much more than simply marketing, but an extension of innovation and brand values.

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Companies aren't always prepared when workers return home, veteran expatriates say

Companies aren't always prepared when workers return home, veteran expatriates say | Leadership | Scoop.it
Spending a few years overseas can vault ambitious employees into senior leadership positions. But companies aren't always prepared when those workers return home, veteran expatriates and executive recruiters say.
Marla Markowitz Bace's insight:

Local power struggles, personal brand and influence... I don't know what made these managers believe they wouldn't lose ground locally.

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Ones to Watch - Forbes

Ones to Watch - Forbes | Leadership | Scoop.it
Meet the Ones to Watch: the entrepreneurs we deem likely to make the future ranks of The Forbes 400. Plus, a few of philanthropy’s up-and-coming faces.
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Worst to First: How Five Customer-Centric Habits Enabled Sprint's Dramatic Turnaround | CustomerThink

Worst to First: How Five Customer-Centric Habits Enabled Sprint's Dramatic Turnaround | CustomerThink | Leadership | Scoop.it
Marla Markowitz Bace's insight:

Great article - often customer-centric behaviors are not adequately reviewed and #measured inadvertently undermining #brand value.

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Four Big Ways Leaders Exercise Good Judgment - Forbes

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The 75 KPIs Every Manager Needs To Know

The 75 KPIs Every Manager Needs To Know | Leadership | Scoop.it
Key Performance Indicators (KPIs) should be the vital navigation instruments used by managers and leaders to understand whether they are on course to success or not. The right set of KPIs will shine
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Rescooped by Marla Markowitz Bace from Advertising Reloaded
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Brands are competing with Publishers

Brands are competing with Publishers | Leadership | Scoop.it

In this digital era, in general every brand has become a publisher and thereby a content creator. It's not just something to explore: to get results and to stay competitive, it is even more a necessity.Meanwhile, people's online activity is ever more dominated by search engines. This means that brand are competing in an arena where they disappear: their visibility depends on the content they pushes out and on the frequency they do that. The result is that brand are today fighting against different players: entertainment and news. Read on...


Via EnricoMorandi
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Media Decoder: Publicis Groupe, Awaiting a Big Deal, Makes Another

Media Decoder: Publicis Groupe, Awaiting a Big Deal, Makes Another | Leadership | Scoop.it
The Paris-based advertising holding group, which recently agreed to merge with Omnicom, is acquiring Engauge Marketing, an advertising and digital-services agency in Ohio.
    
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Five Strategies to Help Address the Challenges of a Hostile Takeover - Deloitte Risk & Compliance - WSJ

Five Strategies to Help Address the Challenges of a Hostile Takeover - Deloitte Risk & Compliance - WSJ | Leadership | Scoop.it
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The Key To Quashing Employee Cynicism

The Key To Quashing Employee Cynicism | Leadership | Scoop.it
The antidote to employee cynicism is an inspirational leader, according to a recent study.
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Root Out Dysfunction in the Boardroom

Diagnosing and dealing with difficult directors. Almost all directors look promising before they enter the boardroom, but not all perform equally well once inside.


Via Karl Wabst
Marla Markowitz Bace's insight:

Critical #leadership steps to keep business moving forward

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Karl Wabst's curator insight, January 10, 6:00 PM

Set expectations early. Coach disruptive members, from teams to Boards, so that business gets done. 

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Leadership - Growth is No Longer Optional

Leadership - Growth is No Longer Optional | Leadership | Scoop.it
In today’s hyper-competitive environment, growth is no longer optional; it’s non-negotiable.

Via Anne Leong
Marla Markowitz Bace's insight:

There are some good tips in this post.

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Belva Jennings's curator insight, January 14, 1:56 PM

Click on the link to get the full article - underlines the importance of incorporating development conversations in your 1x1s and other meetings.  We'll talk more about this in the Coaching for Success module.

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How technology fragmentation, organizational effectiveness impacts digital customer experience

How technology fragmentation, organizational effectiveness impacts digital customer experience | Leadership | Scoop.it
New research tackles an important issue deserving of more attention: the successful implementation of digital marketing technology.
Marla Markowitz Bace's insight:

As a General Manager, I would say that sustainability and succession in technology is an operations-wide issue, especially considering high turn-over in personnel coupled with rapidly-changing technology. Dedication to documentation of technology and process is critical to business continuum, but only when the purpose is clearly identified, as well as the potential damages resulting from not supporting the process or system. Maintaining the big picture of corporate technology is no longer exclusively an IT issue - but requires a team approach across the global infrastructure. The effects of technology fragmentation aren't limited to digital customer experience, but impact the efficiency and effectiveness of the organization on all levels. In each department (HR, CS, IT, Finance, Manufacturing, Purchasing, Marketing, etc), technology exists to allow people to do their jobs more efficiently, recording actions and responses, and allowing people to generate reports and respond to changes in real-time. As software becomes more robust and threats more aggressive, the need for constant expertise to maintain and integrate the solutions becomes more demanding. Marketing and IT are on the forefront in facing these challenges, as the threats and opportunities are rapidly changing in these areas. It's up to the C-suite to continuously identify gaps in use, data alignment, communication, reporting and technology. The gaps are where efficiency is lost. While it's true that the impact on digital customer experience and eCommerce are huge - that's just the tip of the iceberg.

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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Leadership | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
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Data-Driven Marketing Step Two: Tear Down The Silos

Data-Driven Marketing Step Two: Tear Down The Silos | Leadership | Scoop.it
A recent study showed that most marketers believe silos –both internal and external to marketing –prevent them from effectively executing campaigns.
Marla Markowitz Bace's insight:

This is an excellent point where #leadership must transcend business operational roles.

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When It’s Time for Rebranding - Marla Bace

When It’s Time for Rebranding - Marla Bace | Leadership | Scoop.it
Rebranding is an investment for the entire company, impacting every aspect of business communications.
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4 Customer Service Lessons from the Biggest Brands on Twitter

4 Customer Service Lessons from the Biggest Brands on Twitter | Leadership | Scoop.it
Many social CRM systems use sophisticated algorithms to identify, route, and prioritize social help requests in real-time for brands. But it's still up to decision makers to guide these systems to what, when, and how to traffic social mentions.
Marla Markowitz Bace's insight:

The customer service revolution is happening #engagement #marketing #voc

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Great Leaders Need Amazing Employees

Great Leaders Need Amazing Employees | Leadership | Scoop.it
We put the onus on leadership to bring the best out of their employees. But even the best leader can’t excel without amazing employees. For instance, no one denies that Phil Jackson is one of the b...
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Creating a Company Vision

Creating a Company Vision | Leadership | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.
Marla Markowitz Bace's insight:

The most successful companies use strong internal communications to align personal views from the team to create a collective, shared vision.

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Closing The Deal: The Value Of A Sales Specialist

Closing The Deal: The Value Of A Sales Specialist | Leadership | Scoop.it

Many large companies in business-to-business (B2B) markets struggle to contain the cost and complexity of their sales teams.


Via Oscar Beltran
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