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Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders?

Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders? | Leadership | Scoop.it

Discovering your company's "purpose" is tough. Sustaining it can be even tougher. Even if you've zeroed in on a mission that your executives love, it won't do your company much good if the rest of your team doesn't share the same sentiment.

 

The challenge is to make sure your entire organization is willing to buy into its stated purpose. The consulting firm Radley Yeldar, which ranks brands according to "social purpose," gives the top spot to Unilever for its sustainability efforts, among other causes beyond the company's bottom line to which it has shown commitment.


Via The Learning Factor, Roger Francis
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The Learning Factor's curator insight, November 10, 2016 5:58 PM

If your own employees write off your shiny new mission statement as just another marketing trick, so will your customers.

Peter Krull's curator insight, November 10, 2016 8:53 PM
Mission & purpose are critical at Krull & Company!
Pam Ross's curator insight, November 15, 2016 8:33 AM
Connecting employees to purpose is so important for culture, trust, engagement, accountability.
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Classic Leader Traits: 5 Lessons from Lincoln

Classic Leader Traits: 5 Lessons from Lincoln | Leadership | Scoop.it

"Leaders are rarely the first person to see an opportunity, but they’re the first to seize an opportunity."

 

Excerpted from 5 leadership lessons from Lincoln.

 

 


Via Deb Nystrom, REVELN, Bobby Dillard, John Michel
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Deb Nystrom, REVELN's curator insight, July 3, 2013 7:04 PM

It's a helpful post:  simple, clear and well-timed for the July 4th holiday, referencing the critical impact of followership on leadership and Lincoln's great model for us all.  ~  Deb

John Michel's curator insight, July 3, 2013 10:39 PM

Have you ever wondered what makes a leader? We’ve heard that leaders have followers, but is there more? Leaders are going somewhere. What would you think of someone who claimed to be a leader, was surrounded by followers, but was going nowhere? Unfortunately, that’s the situation for many teams, organizations, and nations. So what really makes a leader?

David Hain's comment, July 4, 2013 3:06 AM
Happy 4th July to all my American friends!