...Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding:
1 We build relationships with brands like we build relationships with our friends. It takes many positive interactions over a period of time.
2. Loyalty trumps everything. If the world turns upside-down, your loyal customers will be there. So our ultimate goal is to create loyalty.
3. It is impossible to achieve true brand loyalty in the long-term without emotional connection.
4. Emotional connection comes when we feel a brand becomes part of our self-identity.
So let’s start a little examination of how social media can fit into this formula....
Via Jeff Domansky