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4 ways social media impacts emotional branding | Mark Schaefer

4 ways social media impacts emotional branding | Mark Schaefer | Leadership and Talent Development | Scoop.it

...Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding:

 

1  We build relationships with brands like we build relationships with our friends. It takes many positive interactions over a period of time.

2. Loyalty trumps everything. If the world turns upside-down, your loyal customers will be there. So our ultimate goal is to create loyalty.

3. It is impossible to achieve true brand loyalty in the long-term without emotional connection.

4. Emotional connection comes when we feel a brand becomes part of our self-identity.

 

So let’s start a little examination of how social media can fit into this formula....


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Jeff Domansky's curator insight, November 8, 10:57 AM

To build trust and loyalty with customers, Mark Shaefer says we need to create a connection. Social media is ideal for this type of emotional branding.

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Quantum Leadership: Transforming Bullying into Opportunities for Others - Huffington Post

Quantum Leadership: Transforming Bullying into Opportunities for Others - Huffington Post | Leadership and Talent Development | Scoop.it
Quantum Leadership: Transforming Bullying into Opportunities for Others
Huffington Post
What's different about JP's story is that his next transformation took him from bully to a bullying prevention leader and activist.
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Super Seller Kymmypops: "Fiverr Is My Main Income and My Full Time Job"

Super Seller Kymmypops: "Fiverr Is My Main Income and My Full Time Job" | Leadership and Talent Development | Scoop.it
Katie, known on Fiverr® as kymmypops, is a UK-based model, presenter and voice-over artist who has been working on Fiverr for more than two years and has maintained a five star rating. As a Fiverr seller, Katie has gone ... Read More

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Marty Koenig's curator insight, September 11, 5:41 PM

The micro-economy totals macro dollars. 

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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Leadership and Talent Development | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

 

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

 

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

 

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


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Laura Avila's curator insight, September 13, 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 3:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 4:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

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Face Recognition Payment App Unveiled in China

Face Recognition Payment App Unveiled in China | Leadership and Talent Development | Scoop.it
Face-recognition software could change the face of shopping say academics

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Matt Archer's curator insight, August 31, 8:21 PM

Is your face going to be the new credit card of the future?  When you think of the impact that the google glass type product is likely to have on the world, this becomes something worth keeping an eye on.

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How the Internet Saved Handmade Goods | Harvard Business Review

How the Internet Saved Handmade Goods | Harvard Business Review | Leadership and Talent Development | Scoop.it

A recent article in The Economist, citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation.


Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Think mechanical Swiss watches, now enjoying strong sales. Or fountain pens, or vinyl records. Or small-batch, handmade goods — from vermouth to chocolate to pickles.


We could add our own favorite example: pinball. In our HBR article “Big Bang Disruption”, we describe the devastation of arcade pinball machines wrought in only a few years by Sony’s PlayStation home video console. From a historic high in 1993 of 130,000 machines sold, sales fell over 90% in the next five years. By the end of the decade, only one producer—Stern Pinball—was left making new machines, and with arcades closing daily, it looked as if it, too, would soon be facing game over....


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Jeff Domansky's curator insight, September 1, 3:33 AM

The Internet. The same technologies that destroyed them brought them back.

OXY GREY's curator insight, September 1, 4:25 AM

Quand Internet réinvente ce qu'il avait annihilé il y a quelques années ou comment Internet a relancé l'industrie artisanale du "fait-main"

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This LA Billionaire Is Reinventing Your Health Care

This LA Billionaire Is Reinventing Your Health Care | Leadership and Talent Development | Scoop.it
SANTA MONICA, Calif. –- You have been diagnosed with lung cancer.

There is a bewildering array of drugs, and combinations of drugs, that may shrink the tumor and prolong your life. Or they could make matters worse and give you terrible side ...

Via Marylene Delbourg-Delphis
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Why Silicon Valley Will Continue to Rule the Tech Economy

Why Silicon Valley Will Continue to Rule the Tech Economy | Leadership and Talent Development | Scoop.it
In The Wall Street Journal, Michael S. Malone says that human talent and research and design labs are arriving to dominate the new era of devices.

Via Marylene Delbourg-Delphis
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Here's One Way Apple's Smartwatch could be Better than anything Else

Here's One Way Apple's Smartwatch could be Better than anything Else | Leadership and Talent Development | Scoop.it
This could be a game changer.

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50 Of Best Apple’s Siri, Microsoft’s Cortana & Google Now Voice Commands

50 Of Best Apple’s Siri, Microsoft’s Cortana & Google Now Voice Commands | Leadership and Talent Development | Scoop.it
The concept of personal assistants has been around for a long, long time, and they indeed make one’s job a lot easier by sharing a hefty amount of your workload, maintaining schedules, prioritizing stuff, keeping track of projects and whatnot. With advancements in technology, a lot of that responsibility has shifted to our smartphones, further supported by the fact that not everyone can afford (or is entitled to) a personal assistant. Apple took the concept to the virtual world with its implementation of Siri, followed closely by Google Now and now, Microsoft’s Cortana for Windows Phone, with the latter being the highlight these days.

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deannabrown's curator insight, August 25, 2:05 PM

We love when tech helps us 'HANDS FREE"

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15 Super Smart Google Search Tricks

15 Super Smart Google Search Tricks | Leadership and Talent Development | Scoop.it

Via Daniel Watson
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GestionBarrette's curator insight, August 22, 6:46 AM

Usefull for any manager, ...  anyone using a computer in fact.  

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Stop Reading and Start Learning: How to Absorb Information Better

Stop Reading and Start Learning: How to Absorb Information Better | Leadership and Talent Development | Scoop.it

There is no shortage of material that needs to be read in business including marketing copy, business plans, contracts legal documents and of course business books. I love to read but not all business reading is particularly entertaining or well written. And some of the most important stuff is dense, dry and dreadful no matter how much achieving success requires you read it.


So when my inbox is full of necessary reading that I know will put me to sleep, I have to make a special effort to power through it. First, I set aside time with no distractions. No phone, email or TV to draw my focus. Then I find a place with lots of natural light. Lastly I turn on mellow music that I know well so I can get into rhythmic groove. Before you know it the stack is gone and I feel better for having been productive.


Here are more ways to tackle that tough material from my Inc. colleagues.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 21, 6:35 PM

Business is full of dry boring material that needs your attention. Here Inc. columnists share ways to get through the drudgery.

Gabriel Rodriguez's curator insight, August 22, 12:20 AM

Deja de leer y comienza a aprender!.

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Age and Gender Matter in Viral Marketing

Age and Gender Matter in Viral Marketing | Leadership and Talent Development | Scoop.it

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:


CuriosityAmazementInterestAstonishmentUncertainty


Then, we looked more closely to see how certain demographics respond to different types of content.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 20, 6:59 PM

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.

Kay Summers's curator insight, August 21, 4:21 AM

Capturing Attention can be hard

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A Mathematical Argument For More Women In Leadership - Fast Company

A Mathematical Argument For More Women In Leadership - Fast Company | Leadership and Talent Development | Scoop.it
Fast Company
A Mathematical Argument For More Women In Leadership
Fast Company
In contrast to men's competitive leadership style, women's leadership style is task-oriented, focused on mentoring others, and expresses concern about others' needs.
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33 Thought-Provoking Quotes to Wake Up Your Inner Innovator

33 Thought-Provoking Quotes to Wake Up Your Inner Innovator | Leadership and Talent Development | Scoop.it

When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a particular approach, personality, training, the list goes on. I think this is wrong! It is my sincere belief that we are all entrepreneurs. Even those who work for large organizations can impact true change, they are intrapreneurs. All it takes is passion, curiosity, and strong desire to make even a small impact on the world.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, September 30, 6:42 PM

We are all builders. We are all innovators. Here are 33 quotes that will inspire your inner entrepreneur.

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Social Media Tactics Every Small Business Should Be Using

Social Media Tactics Every Small Business Should Be Using | Leadership and Talent Development | Scoop.it
Blog post at Rebekah Radice : Social media marketing is no longer an option for today’s small business owner.

With as many as 90% of small businesses using social me[..]

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26 Creative Ways to Publish Social Media Updates | Social Media Examiner

26 Creative Ways to Publish Social Media Updates | Social Media Examiner | Leadership and Talent Development | Scoop.it

Are you struggling to find ideas for posts on Twitter, Facebook and Google+?


Do you need to come up with additional social media updates?


Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates....


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Jeff Domansky's curator insight, August 30, 11:10 AM

Content marketing gets easier these 26 tips Social Media Examiner.

Laura Saavedra's curator insight, August 31, 2:40 PM

I like this one!

Shannon Carroll's curator insight, September 3, 8:26 PM

I found this article very interesting since I post content on the social media pages for the company I intern for. I already do some things listed in the article, including posting about dates that are fun celebrations, link to useful content, questions for the audience, and replying to messages just to name a few. Some new things I want to try include posting quotes, weekly themed posts, and interviewing staff members.

One quote from the article I really liked is, "Showing your human side is a good way to build a stronger connection with your audience." I will remember this as I continue this internship. Content like interviewing staff members is a good way to show the audience that we are people too.

Something else interesting is the 80/20 rule, which states “Post about something other than yourself 80% of the time and use the other 20% for self-promotion.” I post about the company’s products on social media, but I also share other relevant articles and things the audience may find interesting. 

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Innovation Excellence | Planting the Seeds of Innovation in Education

Innovation Excellence | Planting the Seeds of Innovation in Education | Leadership and Talent Development | Scoop.it

Don Wettrick is on a mission: revolutionizing the world of #education by #training the next generation of innovators.


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Apple reportedly plans to unveil the iWatch alongside the iPhone 6 on September 9

Apple reportedly plans to unveil the iWatch alongside the iPhone 6 on September 9 | Leadership and Talent Development | Scoop.it
APPLE will now reportedly unveil its long-awaited smartwatch alongside of two new iPhone 6 models on September 9.

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8 Qualities That Make Great Bosses Unforgettable

8 Qualities That Make Great Bosses Unforgettable | Leadership and Talent Development | Scoop.it
I remember all of my bosses. Some were bad. Most were good.But only one was, in the best possible way, truly memorable.Unforgettable bosses possess qualities that may not show up on paper but always

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Leadership and Talent Development | Scoop.it

You really need to stop using these phrases.

 

Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x

 

We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.

 

They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.

 

And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....


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Jeff Domansky's curator insight, August 28, 4:51 AM

Marketing malaprops begone!

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Meet the Company Google just bought to Design its Future

Meet the Company Google just bought to Design its Future | Leadership and Talent Development | Scoop.it
Today, Google announced it's taking a big step into its future: By buying Gecko Design, an 18-year-old product design and mechanical engineering studio, to be part of Google X. What could Google want with a smaller engineering company like Gecko? Its ability to build real-world products, that's what.

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Sílvia Dias's curator insight, August 23, 5:06 PM

adicionar a sua visão ...

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7 ways to Write a Killer Press Release

7 ways to Write a Killer Press Release | Leadership and Talent Development | Scoop.it
When you write a press release you're working for the journalists, not for the company that you're trying to promote.

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Progressive training's curator insight, August 19, 3:44 AM

7 ways to Write a Killer Press Release

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The Collaborative Economy APIs Mean Changes to Commerce | Web Strategy by Jeremiah Owyang | Digital Business

The Collaborative Economy APIs Mean Changes to Commerce | Web Strategy by Jeremiah Owyang | Digital Business | Leadership and Talent Development | Scoop.it

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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Leadership and Talent Development | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).

 

Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....


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Jeff Domansky's curator insight, August 21, 11:41 PM

Kelsey Libert shares valuable insight into what makes content most shareable.