Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag.
Conference tweeting takeaways:
Limit your tagging to the conference hashtag plus one other, if necessary.
Offer valuable information by way of access to content from or around the conference.
Take advantage of the exposure inherent to appearing in hashtag searches to let people know who you are and why they should follow along.
Share your insight with followers and catch the attention of influencers by promoting their conference work by live tweeting. Use software like TweetChat to keep up with all conversation around the event hashtag and monitor your mentions so you don’t miss an opportunity to respond.
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