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Starfleet Media Releases Groundbreaking Study on B2B Content Marketing and ... - PR Newswire (press release)

Starfleet Media Releases Groundbreaking Study on B2B Content Marketing and ...
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Lead-to-Revenue Technology | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
Martin (Marty) Smith's insight:
add your insight...

Via Thomas Faltin
Mark T. Armstrong's insight:

The great brands of tomorrow will not simply push out social media messages — they will inspire sharing. Millennials share content that adds to their story, and bypass content that doesn’t.

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Eight intriguing digital marketing stats we saw this week

Eight intriguing digital marketing stats we saw this week | Lead-to-Revenue Technology | Scoop.it
The earth has spun around seven times since the last stats roundup, which means it's time for another edition of this ever-popular blog post.

Via Thomas Faltin
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When Marketing Goes Wrong | Social Media Today

When Marketing Goes Wrong | Social Media Today | Lead-to-Revenue Technology | Scoop.it

We’ve all seen brands fail epically on social media. In fact, I’d wager that most of us enjoy it. But when something backfires, it raises a question: Are they doing it on purpose for exposure?

 

[...]


Via Thomas Faltin
Mark T. Armstrong's insight:

Here a few good tactics to keep in mind to avoid missteps with your social media efforts.

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Insourcing vs Outsourcing for Digital Marketing - Smart Insights Digital Marketing Advice

Insourcing vs Outsourcing for Digital Marketing - Smart Insights Digital Marketing Advice | Lead-to-Revenue Technology | Scoop.it

 

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Via marketingIO
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which activities are best outsourced and which are preferable to keep in-house. It is very common for companies to outsource at least part of their digital capability, but this is likely to affect how well they can move to an integrated model. But what are the particular disciplines most suited to outsourcing and what is preferable to keep in-house?

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marketingIO's curator insight, July 17, 2014 6:02 AM

The article focuses on basic, tactical activities, and avoids discussion around the outsourcing of marketing technology, e.g., MAPs. You would find a different story should that have been the case.

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Inaugural Lead LifeCycle Series Covers Buyer’s Journey From Acquisition To Nurturing And Beyond

Inaugural Lead LifeCycle Series Covers Buyer’s Journey From Acquisition To Nurturing And Beyond | Lead-to-Revenue Technology | Scoop.it
Demand Gen Report is hosting the inaugural Lead Lifecycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the...
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A week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle.

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Canada’s new email law: gone too far or list optimization at its finest? - Marketing Pilgrim - Internet News and Opinion

Canada’s new email law: gone too far or list optimization at its finest? - Marketing Pilgrim - Internet News and Opinion | Lead-to-Revenue Technology | Scoop.it
Yesterday was a big day for Canada. Yes, of course, it celebrated Canada Day, but it also saw a...

Via Thomas Faltin
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Are you prepared for this? 

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Infographic: 10 Must Know Email Marketing Stats - Mobile Marketing Watch

Infographic: 10 Must Know Email Marketing Stats - Mobile Marketing Watch | Lead-to-Revenue Technology | Scoop.it
Mobile Marketing Watch Infographic: 10 Must Know Email Marketing Stats Mobile Marketing Watch Infographic 10 Must Know Email Marketing Stats 300x256 Infographic: 10 Must Know Email Marketing Stats Email marketing is still at the top of all other...
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Three case studies to help improve your email marketing conversion rates

Three case studies to help improve your email marketing conversion rates | Lead-to-Revenue Technology | Scoop.it
Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.
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Onboarding Emails: What Happens After They Subscribe?

Onboarding Emails: What Happens After They Subscribe? | Lead-to-Revenue Technology | Scoop.it
If you spend all that time trying to get my attention, once you have it, don't treat me like EVERYONE ELSE.
Mark T. Armstrong's insight:

Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Funnily enough, according to Gleanster, between 30-50% of leads are qualified but not yet ready to buy.

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7 Must-have Email Marketing Features - Practical Ecommerce

7 Must-have Email Marketing Features - Practical Ecommerce | Lead-to-Revenue Technology | Scoop.it
7 Must-have Email Marketing Features
Practical Ecommerce
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more.
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Email Marketing's 10 Most Important Questions, Answered

Email Marketing's 10 Most Important Questions, Answered | Lead-to-Revenue Technology | Scoop.it
Learn the overall best practices for email marketing, including subject lines, send times, how to grow an email list and how to comply with spam laws.
Mark T. Armstrong's insight:

Solid Information 

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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Lead-to-Revenue Technology | Scoop.it
Here it is everyone, your bi-weekly dose of digital marketing stats.
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How SMBs Can Create Comprehensive Local Marketing Strategies - Street Fight

How SMBs Can Create Comprehensive Local Marketing Strategies - Street Fight | Lead-to-Revenue Technology | Scoop.it
How SMBs Can Create Comprehensive Local Marketing Strategies
Street Fight
This is facilitated by tools that allow for immediate responses, drip marketing, and lead nurturing.” (Kris Barton, ReachLocal).
Mark T. Armstrong's insight:

“The benefits of a comprehensive marketing channel include saving time ...  a faster learning curve. ....  Seeing all results in one place quickly [enables SMBs to] see which channels are successful.”

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3 TED Talks That Uncover the Secrets of Storytelling | Convince and Convert: Social Media Strategy and Content Marketing Strategy

3 TED Talks That Uncover the Secrets of Storytelling | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Lead-to-Revenue Technology | Scoop.it
Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.

Via Thomas Faltin
Mark T. Armstrong's insight:

It is all in the Story!  Tell it .. 

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Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn - The Hub

Oracle Social Cloud becomes the latest social marketing platform to integrate with LinkedIn - The Hub | Lead-to-Revenue Technology | Scoop.it

Excerpt...

 

Oracle Social Cloud joins a select group of platforms that have access to LinkedIn's API for marketing purposes.

 

By becoming the latest addition to LinkedIn's Certified Company Page Partner program, Oracle Social Relationship Management platform will give its users the ability to perform several marketing activities on LinkedIn through the Oracle platform. 

 

Other platforms that currently offer this capability include Adobe Social, Hubspot, Hootsuite, Sprinklr, Spredfast, Salesforce ExactTarget Marketing Cloud, NewsCred, Percolate and Shoutlet.

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Success with Facebook marketing: web, email and Facebook audiences - Inside Facebook

Success with Facebook marketing: web, email and Facebook audiences - Inside Facebook | Lead-to-Revenue Technology | Scoop.it
Justin Timberlake could post anything on Facebook and it would get a hundred thousand likes and drive a ton of traffic. He, any other celebrity, or any other brand would get the same result on any channel. Unless you are … Continue reading →

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10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing | Lead-to-Revenue Technology | Scoop.it
Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing.
Mark T. Armstrong's insight:

However, when both sales and marketing share responsibility for lead nurturing, companies experienced a significant increase in conversion rates.

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The Key Ingredients to B2B Online Lead Generation

The Key Ingredients to B2B Online Lead Generation | Lead-to-Revenue Technology | Scoop.it
Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step is to convert unknown visitors into leads through effective lead generation…

Via Thomas Faltin
Mark T. Armstrong's insight:

One of the primary goals of online marketing for B2B firms is to generate leads and new business, but it takes more than simply having a website and attracting visitors. Here are several key components a company needs to have in place to make online lead generation happen.
R

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11 Powerful Email Marketing Software

11 Powerful Email Marketing Software | Lead-to-Revenue Technology | Scoop.it
Take your leads and turn them into revenue with email marketing software. These 11 mail automation tools are some of the best and most complete in the industry.
Mark T. Armstrong's insight:

When does email begin to diminish returns were automation increases returns under the same conditions? 

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LinkedIn reveals buying power of 'Prosumers' - BizReport

Marketing Pilgrim LinkedIn reveals buying power of 'Prosumers' BizReport Research from LinkedIn, released this week, reveals that its members are an attractive audience for marketers with more buying power and influence than other social network...
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IBM closes acquisition of Silverpop

IBM closes acquisition of Silverpop | Lead-to-Revenue Technology | Scoop.it
IBM extended its marketing automation leadership by acquiring Silverpop, which drives highly personalized engagement for any sized B2C or B2B business.
Mark T. Armstrong's insight:

Is this good for current Silverpop Clients?

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Social Marketing - EliteViral.Com

http://www.EliteViral.com The best source for marketing and promotion on the net! YouTube Views, Facebook Likes, Twitter Followers, Instagram Followers and more! social marketing, social...
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Looks like an interesting service, anyone familiar. 

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Infographic: The Top Marketing Tactics for Lead Generation - Marketing Technology Blog

Infographic: The Top Marketing Tactics for Lead Generation - Marketing Technology Blog | Lead-to-Revenue Technology | Scoop.it
Infographic: The Top Marketing Tactics for Lead Generation by Douglas Karr on Marketing Technology Blog (Infographic: The Top Marketing Tactics for Lead Generation - http://t.co/ETLkkGi64a)...
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10 Considerations for Lead Nurturing

Once you gain a potential client’s contact details that person becomes a cold lead and this is where lead nurturing comes into play. If you don’t nurture your leads, the probability of you making a sale is slim to none.
Mark T. Armstrong's insight:

Airplane pilots work from checklist! 

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