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Rescooped by Dennis Syracuse from Digital-News on Scoop.it today
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Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals

Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals | lead nuturing | Scoop.it
A recent marketing study found that 93 percent of b2b marketers use content marketing, and 73 percent of that content is video. If you’re a b2b company with revenue goals that you’re still strugg…

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Rescooped by Dennis Syracuse from Digital-News on Scoop.it today
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Report: Customer Experience Gains Prominence Among B2B eCommerce ... - Industrial Distribution

Report: Customer Experience Gains Prominence Among B2B eCommerce ... - Industrial Distribution | lead nuturing | Scoop.it
Report: Customer Experience Gains Prominence Among B2B eCommerce ...

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Rescooped by Dennis Syracuse from Interview Advice & Tips
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24 Strange Questions You Might Hear During A Zappos Job #Interview

24 Strange Questions You Might Hear During A Zappos Job #Interview | lead nuturing | Scoop.it
How would you design a spice rack for a blind person?

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M. Nina Piccini's curator insight, May 14, 2014 3:55 PM

Who wouldn't want to work for a company like this?  Sign me up!

Sandrina Vlahou's curator insight, May 25, 2014 2:59 AM

Great for the interview text type in order to show the importance of asking open-ended questions. also great first lesson ice breaker!!!

Kimberley Richardson's curator insight, May 26, 2014 11:05 AM

Innovation begins with asking great questions...

Rescooped by Dennis Syracuse from lead nuturing
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3 Ways to Make the Most of Your B2B Blog - Customer Think (blog)

3 Ways to Make the Most of Your B2B Blog - Customer Think (blog) | lead nuturing | Scoop.it
3 Ways to Make the Most of Your B2B Blog
Customer Think (blog)
We expect to be able to read the thoughts and opinions of any company, from a local cinema to a multi-national insurance company.

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Rescooped by Dennis Syracuse from lead nuturing
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3 Ways to Make the Most of Your B2B Blog - Customer Think (blog)

3 Ways to Make the Most of Your B2B Blog - Customer Think (blog) | lead nuturing | Scoop.it
3 Ways to Make the Most of Your B2B Blog
Customer Think (blog)
We expect to be able to read the thoughts and opinions of any company, from a local cinema to a multi-national insurance company.
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Rescooped by Dennis Syracuse from Success Leadership
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Ridiculously Efficient - Daniel Pink on Employee Compensation and Engagement

Ridiculously Efficient - Daniel Pink on Employee Compensation and Engagement | lead nuturing | Scoop.it
On Monday night, "Drive" author Daniel Pink participated in the #HRBookChat Twitter chat. Since "Drive" is all about motivation, Pink's insights on employee compensation and engagement were especially apt.

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Rescooped by Dennis Syracuse from mHealth Apps for Brain and Behavior
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New Therapeutic Music Apps from Coro Health Revolutionize Eldercare | Business Wire

New Therapeutic Music Apps from Coro Health Revolutionize Eldercare | Business Wire | lead nuturing | Scoop.it
Coro Health has launched MusicFirst: Eldercare and Alzheimer’s. These new mHealth therapeutic music apps provide research-based music programs f

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Allison Hermann, PhD's curator insight, March 25, 2013 9:55 PM

This app has great potential for improving the quality of life for people with degenerative disorders. An excerpt from the documentary, "Alive Inside" provides evidence for music as a therapeutic treatment for activating memories and reducing depression. Here is the link: http://www.telegraph.co.uk/health/elderhealth/9199776/New-documentary-Alive-Inside-shows-power-of-music-on-elderly.html

Bellas Artes's curator insight, May 22, 2014 11:36 AM

Música terapéutica se armó de acuerdo a las necesidades individuales del anciano. La música ha sido preparada para ayudar a aumentar la energía y el sueño y la relajación. Se utiliza principalmente para ayudar a los que sufren de Alzhiemers y la demencia. También ayuda a los ancianos con el síndrome de la puesta del sol. Los resultados del estudio incluyen una reducción de la agitación y la depresión hasta en un 54%. Esta aplicación Supporst más de 100.000 personas por día.

~Lizzie

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Who are CMOs?

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community. (Who are today's CMOs?
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Intuitive video microsite program taps social signals for real estate marketing - Gant Daily

Intuitive video microsite program taps social signals for real estate marketing - Gant Daily | lead nuturing | Scoop.it
Intuitive video microsite program taps social signals for real estate marketing Gant Daily Fort Lauderdale, FL, United States (4E) – One of the challenges faced by real estate practitioners is understanding the importance of online real estate...
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Rescooped by Dennis Syracuse from lead nuturing
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Ridiculously Efficient - Daniel Pink on Employee Compensation and Engagement

Ridiculously Efficient - Daniel Pink on Employee Compensation and Engagement | lead nuturing | Scoop.it
On Monday night, "Drive" author Daniel Pink participated in the #HRBookChat Twitter chat. Since "Drive" is all about motivation, Pink's insights on employee compensation and engagement were especially apt.

Via Richard Andrews, Dennis Syracuse
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Rescooped by Dennis Syracuse from lead nuturing
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3 Ways to Make the Most of Your B2B Blog - Customer Think (blog)

3 Ways to Make the Most of Your B2B Blog - Customer Think (blog) | lead nuturing | Scoop.it
3 Ways to Make the Most of Your B2B Blog
Customer Think (blog)
We expect to be able to read the thoughts and opinions of any company, from a local cinema to a multi-national insurance company.

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Rescooped by Dennis Syracuse from Public Relations & Social Media Insight
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A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever | lead nuturing | Scoop.it

TODAY THE BRAND “VOICE” TAKES A FRONT SEAT, WHILE THE HARD SELL TAKES A STEP BACK, AND ARTFULLY COMMUNICATING TO YOUR AUDIENCE IS CRITICAL IN A FEED-BASED ADVERTISING LANDSCAPE THAT IS HERE TO STAY.

 

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.

 

RESEARCH SHOWS CONSUMERS ARE 60% THROUGH THE BUYER’S JOURNEY BEFORE REACHING OUT TO BRANDS FOR HELP ON AVAILABLE OPTIONS.

 

We’ve gone from a world where a handful of publishers control the flow of most information, to one where anyone with an Internet connection can have a voice. While this has created new opportunities, it also makes it more difficult to hear and be heard. With consumers more sophisticated and the landscape more crowded, connecting with your audience is more complex than ever before. Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases. Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options....


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Jeff Domansky's curator insight, May 11, 2013 3:05 PM

Content marketing perspective worth reading.orth reading.

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3 Ways to Make the Most of Your B2B Blog - Customer Think (blog)

3 Ways to Make the Most of Your B2B Blog - Customer Think (blog) | lead nuturing | Scoop.it
3 Ways to Make the Most of Your B2B Blog
Customer Think (blog)
We expect to be able to read the thoughts and opinions of any company, from a local cinema to a multi-national insurance company.
more...
No comment yet.