Demand Generation in B2B
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How to produce the best content for B2B lead generation

How to produce the best content for B2B lead generation | Demand Generation in B2B | Scoop.it
Generating a sufficient number of quality leads is still the most important business goal for B2B content marketers

Via massimo facchinetti, Ivo Nový
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Inbound Marketing : comment générer des leads, les qualifier

Inbound Marketing : comment générer des leads, les qualifier | Demand Generation in B2B | Scoop.it

PME / PMI, de la landing page de vos médias Inbound aux formulaires : les techniques pour générer et collecter des leads qualifiés.


Via Fatimata
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Infographie | Comment améliorer votre prospection B2B ?

Infographie | Comment améliorer votre prospection B2B ? | Demand Generation in B2B | Scoop.it
Une infographie très complète, publiée récemment par Kissmetrics, détaille les leviers nécessaires pour optimiser la prospection en B2B
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Lead Nurturing : retour sur l'atelier

Lead Nurturing : retour sur l'atelier | Demand Generation in B2B | Scoop.it
Le 3 décembre dernier, Tonics organisait un atelier dédié au Lead Nurturing B2B. L’occasion de revenir sur les temps forts de cet atelier animé Valérie...
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Génération de leads qualifiés: 8 solutions technologiques

Génération de leads qualifiés: 8 solutions technologiques | Demand Generation in B2B | Scoop.it
De nombreuses solutions technologiques permettent de détecter les leads et d'accéder aux meilleurs contacts. Autant de pistes pour vous focaliser sur les prospects les plus chauds! Tour d'horizon des solutions les plus innovantes.
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[BtoB] Prospection : quels sont les canaux qui marchent ?

[BtoB] Prospection : quels sont les canaux qui marchent ? | Demand Generation in B2B | Scoop.it
Réseaux sociaux, salons, publicité, e-mailing, livres blancs... Les entreprises Bt B n'ont jamais eu autant de moyens pour toucher leurs cibles. Face à cette profusion, comment trouver le canal le plus efficace ?
Christelle Austruy's insight:

"Les canaux digitaux sont riches en opportunités, encore faut-il savoir les utiliser de manière pertinente" : un diplômé MBAMCI dans vos équipes saura comment les utiliser au mieux !  

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Les Contenus B2B à Publier pour Trouver des Clients

Les Contenus B2B à Publier pour Trouver des Clients | Demand Generation in B2B | Scoop.it
Quels contenus B2B publier pour trouver des clients ? Quels contenus B2B pour votre blog et les réseaux sociaux ? Le guide pour attirer vos clients
Christelle Austruy's insight:

Un article très bien fait et très synthétique qui indique quel contenu publier en fonction du tunnel de conversion en B2B. Exactement sur quoi je travaille dans le cadre de ma thèse sur la video Marketing dans le tunnel de vente B2B :-)

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LEAD NURTURING:Vidyard - Chiefmarketer

LEAD NURTURING:Vidyard - Chiefmarketer | Demand Generation in B2B | Scoop.it
Everyone gets a little more festive around the end of the year, and Vidyard is no exception. The video marketing platform wanted to engage its existing audience in a fun way and boost brand affinity, as well as generate new leads and drive downloads of top content assets to help qualify the interest of website …
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Data: The Secret Ingredient for Powerful B2B Lead Nurturing - Loyalty360

Data: The Secret Ingredient for Powerful B2B Lead Nurturing - Loyalty360 | Demand Generation in B2B | Scoop.it
Loyalty360 Data: The Secret Ingredient for Powerful B2B Lead Nurturing Loyalty360 Lead nurturing has always been an integral tool in the seller and marketer's tool kit, and since automated marketing technologies came on to the scene, the benefits...
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Les 5 principaux call-to-action pour convertir vos leads - Markentive

Les 5 principaux call-to-action pour convertir vos leads - Markentive | Demand Generation in B2B | Scoop.it
Pour optimiser votre stratégie Inbound Marketing, découvrez les call-to-actions auxquels les leads ne peuvent résister !
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[Formation Réseaux Sociaux] Comment intégrer l'automation marketing dans votre stratégie social-média ? | Institut Pellerin - Formation Réseaux Sociaux Sur Mesure

[Formation Réseaux Sociaux] Comment intégrer l'automation marketing dans votre stratégie social-média ? | Institut Pellerin - Formation Réseaux Sociaux Sur Mesure | Demand Generation in B2B | Scoop.it
Cet article a pour but de guider le Community Manager dans son intégration de l'automation marketing dans sa stratégie social-média.
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How to Build a B2B Demand Generation Marketing Program

How to Build a B2B Demand Generation Marketing Program | Demand Generation in B2B | Scoop.it
Need help with creating a demand generation marketing program that actually works? Check out our detailed post to learn exactly how we do it at Groove.
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How to Build an Online Sales Funnel to Nurture Your Leads

How to Build an Online Sales Funnel to Nurture Your Leads | Demand Generation in B2B | Scoop.it
In this video you will learn how to build an online sales funnel. Includes building the funnel, interaction between the Buyer’s Journey, content, & automation.
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How to Produce Effective Video Marketing Throughout the Sales Funnel

How to Produce Effective Video Marketing Throughout the Sales Funnel | Demand Generation in B2B | Scoop.it
 

SalesforceLIVE  video series 

While most marketers are aware of the incredible
effect video can have as part of the marketing mix, I still see a lot of B2B
brands create top-of-the-funnel explainer videos and call it a day. This is a huge
mistake as a worthwhile video
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Trouver des Clients en B2B : le Guide Complet

Trouver des Clients en B2B : le Guide Complet | Demand Generation in B2B | Scoop.it
Le Guide Complet pour trouver des clients en B2B : Comment trouver des clients pour votre entreprise, votre agence ou votre cabinet conseil ?
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Three Ways Inbound Video Marketing Can Generate Leads On Your Website

Three Ways Inbound Video Marketing Can Generate Leads On Your Website | Demand Generation in B2B | Scoop.it

Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge watching an entire TV series.

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lead nurturing B2B : mettre en place sa stratégie

lead nurturing B2B : mettre en place sa stratégie | Demand Generation in B2B | Scoop.it
Le Lead Nurturing permet de mettre en œuvre des processus marketing pour développer et approfondir une relation avec les prospects.
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How to produce the best content for B2B lead generation

How to produce the best content for B2B lead generation | Demand Generation in B2B | Scoop.it
Generating a sufficient number of quality leads is still the most important business goal for B2B content marketers

Via massimo facchinetti, Ivo Nový
more...
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Le lead nurturing, késako ?

Le lead nurturing, késako ? | Demand Generation in B2B | Scoop.it
Le lead nurturing est LA solution tendance (mais néanmoins efficace) pour pallier à la mauvaise disqualification des leads et au passage à la concurrence.
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7 Lead Nurturing Mistakes (and How to Fix Them)

7 Lead Nurturing Mistakes (and How to Fix Them) | Demand Generation in B2B | Scoop.it
Discover the 7 common mistakes that ruin lead nurturing campaigns (and learn how to fix them).
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lead nurturing B2B : mettre en place sa stratégie

lead nurturing B2B : mettre en place sa stratégie | Demand Generation in B2B | Scoop.it
Le Lead Nurturing permet de mettre en œuvre des processus marketing pour développer et approfondir une relation avec les prospects.
Christelle Austruy's insight:

Un très bon article avec une vidéo qui explique très bien ce qu'est le lead nurturing et son devenir à très court terme (je vous conseille de bien aller jusqu'à la fin de la vidéo pour le connaitre !)

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10 Landing Page Mistakes You'll Never Make Again

10 Landing Page Mistakes You'll Never Make Again | Demand Generation in B2B | Scoop.it
We all make mistakes. But when it comes to conversions, you're leaving money on the table. Here are 10 common landing page mistakes and how to fix them.
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How to Optimize Landing Pages to Boost Social Media Conversions

How to Optimize Landing Pages to Boost Social Media Conversions | Demand Generation in B2B | Scoop.it
Do you want more conversions from your social traffic? In this article, you'll discover how to optimize landing pages to boost social media conversions.
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LinkedIn For Lead Generation: How to Use LinkedIn to Generate and Qualify B2B Leads

LinkedIn For Lead Generation: How to Use LinkedIn to Generate and Qualify B2B Leads | Demand Generation in B2B | Scoop.it
Use the popular social network LinkedIn for B2B lead generation and lead qualification.
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12 Best Sales Funnel Examples to Help Your Website Convert More Customers

12 Best Sales Funnel Examples to Help Your Website Convert More Customers | Demand Generation in B2B | Scoop.it
Want a list of the high converting sales funnel examples on the web today? In this article I analyze the best online sales funnels & why they're successful.
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