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Using Campaign Strategy To Revive Those Dormant Sales Leads - Business 2 Community

Using Campaign Strategy To Revive Those Dormant Sales Leads - Business 2 Community | Lead Nurture | Scoop.it
“ Using Campaign Strategy To Revive Those Dormant Sales Leads Business 2 Community Countless marketing/sales research firms, publications and thought leaders in the B2B industry, including Eloqua, RainToday.com and SiriusDecisions, report the...”
Via Somerville Communications UK SMB
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Rescooped by Pkdpreston from Social Selling & Personal Branding in B2B
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4 Ways to Write LinkedIn Messages That Actually Get Read

4 Ways to Write LinkedIn Messages That Actually Get Read | Lead Nurture | Scoop.it
“ Reaching out to someone on Linkedin requires crafted messages. These four tips to writing a LinkedIn message will help ensure yours will actually be opened.”
Via Kseniya Martin
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It Was The Best Of Sentences ...

It Was The Best Of Sentences ... | Lead Nurture | Scoop.it
“Editors at The American Scholar magazine picked the 10 best sentences from fiction and nonfiction, with authors ranging from Toni Morrison to James Joyce.”
Via Monique Walhof, Pkdpreston
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Customer-Obsessed Marketing Is Your Next Competitive Edge

Customer-Obsessed Marketing Is Your Next Competitive Edge | Lead Nurture | Scoop.it
"... for marketing leaders, the upshot is that your job has just gotten a serious upgrade—whether you’re getting a pay raise or not. For instance: - You’re going to have to reach and understand consumers across multiple platforms, on their terms, and in real time. - You’ll need to learn how to use data to drive customer engagement and marketing performance with levels of precision and timeliness never before imagined. - And you’ll have to become much more engaged in technology decisions and investments, in partnership with your IT leadership.The winners in this new era of what I call “customer-obsessed marketing”—where the vast majority of buyers with handheld devices are often as tech-savvy or even more tech-savvy than the companies trying to sell to them—will be those who master both the art and science of such innovative marketing practices...."
Via Monique Walhof, Pkdpreston
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Rescooped by Pkdpreston from Commercial Printing
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Snail Mail Still Integral to Marketing Campaigns, Says USPS ...

Snail Mail Still Integral to Marketing Campaigns, Says USPS ... | Lead Nurture | Scoop.it
“ As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their ...”
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Rescooped by Pkdpreston from B2B Lead Generation
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How To Build A B2B Online Marketing Strategy That Generates Leads - Business 2 Community

How To Build A B2B Online Marketing Strategy That Generates Leads - Business 2 Community | Lead Nurture | Scoop.it
“ How To Build A B2B Online Marketing Strategy That Generates Leads Business 2 Community It's been difficult for many B2B companies to make a transition to online marketing – and many B2B businesses are still stuck in the paradigm of sole reliance on...”
Via Somerville Communications UK SMB
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Rescooped by Pkdpreston from B2B Lead Generation
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Lead Generation Tips – How to Market the Experimental Stuff - Business 2 Community

Lead Generation Tips – How to Market the Experimental Stuff - Business 2 Community | Lead Nurture | Scoop.it
“ Business 2 Community Lead Generation Tips – How to Market the Experimental Stuff Business 2 Community Sometimes the prototype of your upcoming software could really improve business practices. Other times, it could just ...”
Via Somerville Communications UK SMB
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Rescooped by Pkdpreston from Content marketing for b2b
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Brand Storytelling: B2B Brands Need to Catch Up

Brand Storytelling: B2B Brands Need to Catch Up | Lead Nurture | Scoop.it
“B2B brands in the IT and telecoms sectors are way behind their B2C counterparts with their content marketing strategy, according to research conducted at CeBIT.”
Via Monique Walhof
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The Future of B2B Lead Generation: Professional Referral Channels - Business 2 Community

The Future of B2B Lead Generation: Professional Referral Channels - Business 2 Community | Lead Nurture | Scoop.it
“ The Future of B2B Lead Generation: Professional Referral Channels Business 2 Community ...”
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Rescooped by Pkdpreston from Content marketing for b2b
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3 Cutting-Edge Examples of Website Personalization

3 Cutting-Edge Examples of Website Personalization | Lead Nurture | Scoop.it
“Learn how three companies are implementing website personalization the right way.”
Via Monique Walhof
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Rescooped by Pkdpreston from Commercial Printing
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Dot's Dictionary - The Dictionary

Dot's Dictionary - The Dictionary | Lead Nurture | Scoop.it
“ An adorable walk through crucial graphic design vocabulary: Dot's Dictionary by @nadwoasey. http://t.co/EW3drQsg2C http://t.co/KVXd9Dq1pk”;
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Rescooped by Pkdpreston from Content marketing for b2b
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Marketing 101: Make the Customer the Hero

Marketing 101: Make the Customer the Hero | Lead Nurture | Scoop.it
“If you want customers to buy from you, tell their story not your story.”
Via Monique Walhof
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Rescooped by Pkdpreston from Content marketing for b2b
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9 New Examples Incredibly Useful Marketing

9 New Examples Incredibly Useful Marketing | Lead Nurture | Scoop.it
“Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.”
Via Monique Walhof
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Using Campaign Strategy To Revive Those Dormant Sales Leads - Business 2 Community

Using Campaign Strategy To Revive Those Dormant Sales Leads - Business 2 Community | Lead Nurture | Scoop.it
“ Using Campaign Strategy To Revive Those Dormant Sales Leads Business 2 Community Countless marketing/sales research firms, publications and thought leaders in the B2B industry, including Eloqua, RainToday.com and SiriusDecisions, report the...”
Via Somerville Communications UK SMB
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Rescooped by Pkdpreston from All Things Paper.li
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Drive Traffic Using Content Curation Tools

Drive Traffic Using Content Curation Tools | Lead Nurture | Scoop.it
“ Those of us with websites are always thinking of ways to drive traffic there. We want to share information. We put a lot of effort into keeping our sites current, so that we can share it with other...”
Via Kelly Hungerford
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Kelly Hungerford's curator insight, January 11, 2013 7:48 AM

Be More Visible hits the nail on the head with a trilogy of tools that work fantastically well together to increase visibility and drive traffic; Storify, Scoop.it and Paper.li

 

 

Paper.li: use it as a monitoring tool and automatically generate relevant news on any topic or use it to support your content marketing strategy. It's an efficient tool and time saver - let it do the heavy "content" lifting for you - you take it from there. 


Scoop.it:  Scoop.it's great at extending your web presence and establishing thought leadership on a topic.


Storify: quickly turn content into stories. I like using it to gathter quoatables on Twitter. 


The three are great stand-alone tools, but they also compliment each really well. Here's are two examples of how I use the tools together. 


Paper.li - Scoop.it: 


I use my Paper.li as a MONITORING tool, and then SCOOP articles and content of interest into my Mag on Scoop.it.


This "All Things Paper.li" is an example. Instead of checking Google news, alerts, RSS, daily, I go to my Paper.li paper and check what's new then decide from there where the content goes: a tweet, an editorial calender for blog posts, my Scoop.it...   It saves me time from scouring the web. 


It's quick, easy and efficient way to stay on top of news. 


Paper.li- Storify: 


I use Paper.li very often to creating Event Papers. I love using the service to build awareness moving up to an event, covering what's happening during the event and then posting the "best of" after the event.


During the event I always create a Storify to capture what's happening and share that during and after.


I love Storify for captuing what I call "quoatables" - tweets that can be used to give context about the event, highlight great speakers and convey the emotion and energy of the event. I also make Storify's for ÎweetChats. They are great for sparking ideas for blogposts! 

 

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It Was The Best Of Sentences ...

It Was The Best Of Sentences ... | Lead Nurture | Scoop.it
“Editors at The American Scholar magazine picked the 10 best sentences from fiction and nonfiction, with authors ranging from Toni Morrison to James Joyce.”
Via Monique Walhof, Pkdpreston
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Rescooped by Pkdpreston from Lead Nurture
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Snail Mail Still Integral to Marketing Campaigns, Says USPS ...

Snail Mail Still Integral to Marketing Campaigns, Says USPS ... | Lead Nurture | Scoop.it
“ As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their ...”
Via mmprint, Pkdpreston
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Rescooped by Pkdpreston from Pretium Solutions
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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | Lead Nurture | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


Via Pretium Solutions
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Yvonne A Jones's curator insight, May 6, 2014 11:06 AM

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

Brianne Mellon's curator insight, May 7, 2014 10:43 AM

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

Darius Douglass's curator insight, May 10, 2014 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

Rescooped by Pkdpreston from Social Selling & Personal Branding in B2B
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Hate Selling? How to Get Over It--and Get Good at It

Hate Selling? How to Get Over It--and Get Good at It | Lead Nurture | Scoop.it
“ Not to worry: The hate will disappear once you realize that selling doesn't mean acting like a salesperson.”
Via Kseniya Martin
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Rescooped by Pkdpreston from Content marketing for b2b
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The 8 Pillars of a Successful Content Strategy

The 8 Pillars of a Successful Content Strategy | Lead Nurture | Scoop.it
“In my last post, I wrote about how a content strategy is a core component of content marketing. In this post, I'm going to dive deeper into that topic and share what I consider to be the eight pill...”
Via Monique Walhof
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Rescooped by Pkdpreston from Content marketing for b2b
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It Was The Best Of Sentences ...

It Was The Best Of Sentences ... | Lead Nurture | Scoop.it
“Editors at The American Scholar magazine picked the 10 best sentences from fiction and nonfiction, with authors ranging from Toni Morrison to James Joyce.”
Via Monique Walhof
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Rescooped by Pkdpreston from Content marketing for b2b
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Don't Settle for Being an "-er Brand"

Don't Settle for Being an "-er Brand" | Lead Nurture | Scoop.it
“Don't describe your company as a cheap-er, fast-er, or bett-er version of a more famous brand.”
Via Monique Walhof
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Rescooped by Pkdpreston from Content marketing for b2b
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Customer-Obsessed Marketing Is Your Next Competitive Edge

Customer-Obsessed Marketing Is Your Next Competitive Edge | Lead Nurture | Scoop.it
"... for marketing leaders, the upshot is that your job has just gotten a serious upgrade—whether you’re getting a pay raise or not. For instance: - You’re going to have to reach and understand consumers across multiple platforms, on their terms, and in real time. - You’ll need to learn how to use data to drive customer engagement and marketing performance with levels of precision and timeliness never before imagined. - And you’ll have to become much more engaged in technology decisions and investments, in partnership with your IT leadership.The winners in this new era of what I call “customer-obsessed marketing”—where the vast majority of buyers with handheld devices are often as tech-savvy or even more tech-savvy than the companies trying to sell to them—will be those who master both the art and science of such innovative marketing practices...."
Via Monique Walhof
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Rescooped by Pkdpreston from Commercial Printing
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Direct Mail: The Ultimate Guide to Using Direct Mail Advertising

Direct Mail: The Ultimate Guide to Using Direct Mail Advertising | Lead Nurture | Scoop.it
“ The most comprehensive post on direct mail marketing ever written, period. Discover the step by step process for building a lucrative direct mail campaign!”
Via mmprint
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Rescooped by Pkdpreston from Content marketing for b2b
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Who Wore It Best? Marketing Campaigns Edition [SlideShare]

Who Wore It Best? Marketing Campaigns Edition [SlideShare] | Lead Nurture | Scoop.it
“The beauty of the marketing industry is that every campaign is different from the next.”
Via Monique Walhof
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