Brands could be missing out on opportunities to engage with consumers on Twitter, and this is a compilation of best practices to leverage the social media platform for businesses.
The report, 'Strategies for Effective Tweeting: A Statistical Review', found that many brands aren’t always using Twitter effectively and outlines the top strategies for engaging with consumers. This data looks at user engagement for the top 320 brands on Twitter to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers.
Via Lauren Moss, WSI Dave Scott