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5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter

5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter | Digital Marketing | B2B | Lead Generation | Scoop.it
Are you making the most of the data you're collecting, or are you falling behind? Follow these precepts to move your business forward.
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100+ Events in Digital Marketing, PR and More

100+ Events in Digital Marketing, PR and More | Digital Marketing | B2B | Lead Generation | Scoop.it
This week, we're highlighting five events in digital marketing that we think can help move your career forward, from those in San Francisco to Amsterdam.
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Social Media Lead Generation: Opening the Gate for Gated Content

Social Media Lead Generation: Opening the Gate for Gated Content | Digital Marketing | B2B | Lead Generation | Scoop.it
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email bef…
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Digital marketing optimization: five lessons from the top performers

Digital marketing optimization: five lessons from the top performers | Digital Marketing | B2B | Lead Generation | Scoop.it
The average conversion rate in Adobe's Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.
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What Has Fishing and Lead Generation Got In Common?

What Has Fishing and Lead Generation Got In Common? | Digital Marketing | B2B | Lead Generation | Scoop.it
I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn’t big enough and I had to put it back, I then ended up getting irritated with…
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Social Media Lead Generation: Opening the Gate for Gated Content

Social Media Lead Generation: Opening the Gate for Gated Content | Digital Marketing | B2B | Lead Generation | Scoop.it
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email bef…
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How to Unlock the Lead Generation Power of Your B2B Website

How to Unlock the Lead Generation Power of Your B2B Website | Digital Marketing | B2B | Lead Generation | Scoop.it
Not generating enough leads on your website? Don’t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. If you read a lot about B2B marketing like …
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'Marketers that historically built their brand on TV are reorienting to digital' | News | Marketing Week

'Marketers that historically built their brand on TV are reorienting to digital' | News | Marketing Week | Digital Marketing | B2B | Lead Generation | Scoop.it
SVP Nikesh Arora says marketing is ‘at a significant industry moment’.
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10 Online Marketing Predictions to Inform Your Strategy in 2014

10 Online Marketing Predictions to Inform Your Strategy in 2014 | Digital Marketing | B2B | Lead Generation | Scoop.it
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
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Digital marketing in 2014: Where marketers are placing their bets

Digital marketing in 2014: Where marketers are placing their bets | Digital Marketing | B2B | Lead Generation | Scoop.it
Thanks to the rise of digital marketing channels, marketers now have an unprecedented number of ways to communicate with existing and potential customers.
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Digital Marketing Advertises Future Careers For MBAs

Digital Marketing Advertises Future Careers For MBAs | Digital Marketing | B2B | Lead Generation | Scoop.it
The digital marketing industry presents a new trend of MBA career paths. Business school graduates say that it is one of the most rapidly-growing sectors in the world.
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Media & Marketing: Digital marketing for small firms - Independent.ie

Media & Marketing: Digital marketing for small firms - Independent.ie | Digital Marketing | B2B | Lead Generation | Scoop.it
DMX Dublin, the country's largest digital marketing event, takes places next week at the Aviva stadium. On the eve of its opening, content director Colin Lewis sat down with the Irish I
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Digital skills gap: how can modern marketing courses stay relevant?

Digital skills gap: how can modern marketing courses stay relevant? | Digital Marketing | B2B | Lead Generation | Scoop.it
As marketing jobs become evermore technical and data-driven, both academic and practitioner-led courses are under pressure to remain relevant, but there is a middle way argues Lorna Walker
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The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy | Digital Marketing | B2B | Lead Generation | Scoop.it
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy.
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10 Content Marketing Lessons From Social Media Examiner

10 Content Marketing Lessons From Social Media Examiner | Digital Marketing | B2B | Lead Generation | Scoop.it
I had a shock this week when testing the new content analysis reports for BuzzSumo. The reports appeared to show that content on the Social Media Examiner site was shared substantially more than cont…
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Business Center and Serviced Office News, Tips and Articles | Officing Today | Say What? A Handy Glossary of Digital Marketing Acronyms

Business Center and Serviced Office News, Tips and Articles | Officing Today | Say What? A Handy Glossary of Digital Marketing Acronyms | Digital Marketing | B2B | Lead Generation | Scoop.it
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Making Mobile Part of Your Lead Gen Strategy - Chief Marketer

Making Mobile Part of Your Lead Gen Strategy - Chief Marketer | Digital Marketing | B2B | Lead Generation | Scoop.it
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
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Lead Generation Tips – Do You Kill Fan Favorites?

Lead Generation Tips – Do You Kill Fan Favorites? | Digital Marketing | B2B | Lead Generation | Scoop.it
As expected, everyone’s been raving about Game of Thrones season 4 as it kicked off this week. One of the things that really make me chuckle about it are the George R.R. Martin memes. I can’t say…
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Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes | Digital Marketing | B2B | Lead Generation | Scoop.it
A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than …
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Real Business - 10 ways optimisation will get your agency ahead of the game

Real Business - 10 ways optimisation will get your agency ahead of the game | Digital Marketing | B2B | Lead Generation | Scoop.it
The marketing game is changing. Today’s marketers are more data-driven and they’re obsessed with results and ROI. They’re also laser-focused on the one thing that helps them deliver both: technology.
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3 Paths to Marketing Success From Personal Brands

3 Paths to Marketing Success From Personal Brands | Digital Marketing | B2B | Lead Generation | Scoop.it
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts.
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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Digital Marketing | B2B | Lead Generation | Scoop.it
Here are some of the best stats that we've seen this week.
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Digital marketing: 6 ways for businesses to engage with bloggers

Digital marketing: 6 ways for businesses to engage with bloggers | Digital Marketing | B2B | Lead Generation | Scoop.it
If you want to get your product found easily online, a blogger’s honest review of your product could gain more traction than your own website.
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Digital marketing: What’s changing and what’s staying the same in 2014?

Digital marketing: What’s changing  and what’s staying the same in 2014? | Digital Marketing | B2B | Lead Generation | Scoop.it
What’s changing?Value proposition: A website must be valuable to users. The search marketing industry I work within is filled with...
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How to use digital marketing to target Chinese students - University World News

How to use digital marketing to target Chinese students - University World News | Digital Marketing | B2B | Lead Generation | Scoop.it
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