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Sales Stack Technologies That Make Proactive Sales Teams - Response Capture

Sales Stack Technologies That Make Proactive Sales Teams - Response Capture | Lead Generation | Scoop.it
Companies now realize that "sales" is a range of skills that rarely reside in one person. How do you keep your team productive and happy? The Sales Stack.
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5 Lead Gen Mistakes to Avoid Now - Business 2 Community

5 Lead Gen Mistakes to Avoid Now - Business 2 Community | Lead Generation | Scoop.it
Business 2 Community
5 Lead Gen Mistakes to Avoid Now
Business 2 Community
When it comes to lead generation, mistakes can be costly.
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5 Email-Based Lead Management Tips to Turn Qualified Leads into Brand Ambassadors

5 Email-Based Lead Management Tips to Turn Qualified Leads into Brand Ambassadors | Lead Generation | Scoop.it
65% of B2B marketers don't invest in lead nurturing.
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10 Competitive Advantages for Modern Marketing

10 Competitive Advantages for Modern Marketing | Lead Generation | Scoop.it
Want to get a leg up on the competition in your marketing efforts? Read these 10 quick competitive advantages for modern marketing...

Via marketingIO
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marketingIO's curator insight, January 21, 2015 6:40 PM

And they're all available to you right here, right now. Where can you get most of this? Marketing automation.

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10 Creative Ways To Improve Your Lead Generation Campaign (Infographic) - Business 2 Community

10 Creative Ways To Improve Your Lead Generation Campaign (Infographic) - Business 2 Community | Lead Generation | Scoop.it
10 Creative Ways To Improve Your Lead Generation Campaign (Infographic)Business 2 CommunityAs an entrepreneur, generating high quality leads that have higher than normal chances of becoming regular paying customers could prove the ultimate success.
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Effective Lead Scoring With Video Marketing and Marketing Automation

Effective Lead Scoring With Video Marketing and Marketing Automation | Lead Generation | Scoop.it
When someone watches video on your website, do you know about it? Do they receive a higher lead score in your MAP? Discover the major shortcoming you might have overlooked. (He Views, He Scores!
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Align Marketing Technology for Lead Scoring Success

Align Marketing Technology for Lead Scoring Success | Lead Generation | Scoop.it
Before diving headlong into a lead scoring discussion, here are steps you must take to align technology and resources for lead scoring success.
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7 Things Every CEO Needs to Know About Lead Nurturing

7 Things Every CEO Needs to Know About Lead Nurturing | Lead Generation | Scoop.it
RT @glassruss: 7 things every CEO needs to know about lead nurturing to drive revenue. http://t.co/BX2q88CBvO
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WORKSHEETS - The Super Awesome Content Strategy Worksheet

WORKSHEETS - The Super Awesome Content Strategy Worksheet | Lead Generation | Scoop.it
Looking for content strategy templates to kick start your content workflow? Then you need the Super Awesome Content Strategy Worksheet! Download it here!

Via Peg Corwin
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Peg Corwin's curator insight, October 29, 2013 9:35 PM

See multiple worksheets formated to help you organize and implement a CONTENT MARKETING STRATEGY.  Downloads too.


If you like this scoop, please consider a thumbs up or share.

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#6 The Grande Guide To Lead Nurturing

#6 The Grande Guide To Lead Nurturing | Lead Generation | Scoop.it
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
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How to Generate Twitter Leads With Their New Lead Generation Cards

How to Generate Twitter Leads With Their New Lead Generation Cards | Lead Generation | Scoop.it
Are you struggling to generate leads on Twitter? Wondering how to display richer data in a tweet? In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards. Why Twitter Lead Generation Cards?

Via Thomas Faltin
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Talor Zamir Discusses Online Lead Generation For Attorneys - Newswire (press release)

Talor Zamir Discusses Online Lead Generation For Attorneys - Newswire (press release) | Lead Generation | Scoop.it
Talor Zamir Discusses Online Lead Generation For Attorneys
Newswire (press release)
Google Adwords expert, Talor Zamir, discusses his strategies for implementing and improving lead generation campaigns for local attorneys.
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StreetFight Summit: In Local Marketing, How Close is Close Enough?

Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit.

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4 Ways That Companies Can Smartly Allocate Leads - Entrepreneur

4 Ways That Companies Can Smartly Allocate Leads - Entrepreneur | Lead Generation | Scoop.it
You worked hard! You got 'em! Now, what do you do with them?
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Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success - MarketingProfs.com (subscription)

Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success - MarketingProfs.com (subscription) | Lead Generation | Scoop.it
Sales - It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you ...
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To Manage Sales You Must Manage Sales Leads - Business 2 Community

To Manage Sales You Must Manage Sales Leads - Business 2 Community | Lead Generation | Scoop.it
To Manage Sales You Must Manage Sales Leads
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Lead nurturing and initial qualification calls to prospects may lie with marketing automation or inside sales qualification specialists (unless it is outsourced).
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Why Lead Nurturing is an Art AND a Science

Why Lead Nurturing is an Art AND a Science | Lead Generation | Scoop.it
Lead nurturing depends on two opposing variables: art and science. Your nurture team needs to produce content, but they also need to perform complex marketing operations.
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Lead Scoring Best Practices from Avid

Lead Scoring Best Practices from Avid | Lead Generation | Scoop.it
Learn some of the best lead scoring tips from an interview with Avid's Senior Manager of Online Demand Generation and Lead Management. (Does your driving philosophy in lead scoring and qualification align with Avid's?
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Our top four lead scoring tips for marketing automation | McRae and Co.

Our top four lead scoring tips for marketing automation | McRae and Co. | Lead Generation | Scoop.it
I got it from mcrae. Our top four lead scoring tips for marketing automation http://t.co/23ww8CpkfY
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Marketing to Banks

Marketing to Banks | Lead Generation | Scoop.it
Free White Paper: Best Practices for Marketing to Banks, Building a Leadership Position in a Digital World, There are different tactics for selling to banks, credit unions and independent mortgage bankers, but there are also common best practices.
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Why Companies Waste 71% Of Internet Leads

Why Companies Waste 71% Of Internet Leads | Lead Generation | Scoop.it
What would your CEO say if you proved 71% of the leads your company generates on the Internet are wasted? Who would be fired? Entire industries exist to help web marketers increase lead conversion on their website by fractions of a percent.
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Finding & Closing More Quality Sales Leads Using Predictive Analytics - Chicago Tribune

Finding & Closing More Quality Sales Leads Using Predictive Analytics - Chicago Tribune | Lead Generation | Scoop.it
Finding & Closing More Quality Sales Leads Using Predictive Analytics Chicago Tribune Bottom line: Gaining analytical insight into how qualified a lead is before being handed off to sales significantly improves close rates and contributes to more...
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Lead Scoring

Lead Scoring | Lead Generation | Scoop.it
Lead Scoring with Predictive Analytics in a Big Data World. (Lead Scoring In a Big Data World http://t.co/KwaScXqSXT #measure)
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Using Webinar Behaivor to Qualify Leads - Business 2 Community

Using Webinar Behaivor to Qualify Leads - Business 2 Community | Lead Generation | Scoop.it
Using Webinar Behaivor to Qualify Leads
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Live webinars offer a unique opportunity to qualify leads on the spot using real-time behavior. Last week I talked about qualifying leads using webinar content.
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7 Tips for Using Buyer Personas in Lead Nurturing - Marketing Action Blog - Act-On | #TheMarketingAutomationAlert

7 Tips for Using Buyer Personas in Lead Nurturing - Marketing Action Blog - Act-On | #TheMarketingAutomationAlert | Lead Generation | Scoop.it
Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.


Condensed...


Read on to learn seven tips for integrating buyer personas into a lead nurturing campaign:

1. Personas first, content second

Response rates plummet when you send generic content to a broad, untargeted audience. So before building a lead nurturing program, figure out who you are trying to reach. After all, you’ve got to know who you’re talking to before creating your marketing messages.

 

2. Put the person back into persona

Buyer personas may be fictional, but they uncover key insights into the real people you’re striving to connect with. Personas can help you craft messages that make your prospects feel like you’re speaking directly to them. This is especially important when employing an automated process, like lead nurturing.

 

3. Uncover pain points

Think about the challenges your personas face. Your lead nurturing messages should explain how you will provide relief.

 

4. Follow digital footprints

Measure, test, track, and combine data from your customers’ online behavior to get a feel for the habits and motivations of each buyer persona. Where did they go for information? To which messages did they respond?

 

5. Update regularly

Remember when you created those buyer personas five years ago? Chances are, they no longer fit today’s customers. The buyer’s journey — how customers search for a solution, interact with you, and respond to sales — is constantly evolving. Make sure your personas and lead nurturing tracks line up with their behavior.

 

6. Include your sales department

Sales has the most direct access to your customers. They understand pain points and motivations — so get their input on personas. You’ll craft marketing messages that are more cohesive from the top of the funnel to the bottom. If sales isn’t aligned with your messaging, the conversation will feel disjointed.

 

7. Segment based on personas

Finally, it’s time to plug your buyer personas into your lead nurturing tracks. At its simplest, you can segment your database so that each prospect is labeled with a persona.

 

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marketingIO's curator insight, October 30, 2013 8:31 PM

MA is not a part time job: just one aspect of it such as the above takes a significant effort. The question is: what's the return on the investment?


The acquisition of MA can be justified with the basics, but the return on these value-add tasks are gravy to your organization.

oconnorandkelly's curator insight, October 31, 2013 12:10 PM

#smarterbiz