Lead Generation
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5 Ways to Grow Your Content Marketing Agency Services with Automation - Business 2 Community

5 Ways to Grow Your Content Marketing Agency Services with Automation - Business 2 Community | Lead Generation | Scoop.it
When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014.
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5 Lead Generating B2B Website Trends - Business 2 Community

5 Lead Generating B2B Website Trends - Business 2 Community | Lead Generation | Scoop.it
At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? In this post, we’ll…
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Sales - The Most Effective B2B Lead Generation Tactics : MarketingProfs Article http://t.co/itCwi5wUD5
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Is Your Lead Generation Really Targeting the Source of Your 80%? - Business 2 Community

Is Your Lead Generation Really Targeting the Source of Your 80%? - Business 2 Community | Lead Generation | Scoop.it
80% of your revenue comes from 20% of your customers. You’ve heard this before. Not only that, you’re probably pretty confident that you live by this adage every day, down to the letter. However,…
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How to Improve Your Lead Generation for B2B Sales

How to Improve Your Lead Generation for B2B Sales | Lead Generation | Scoop.it
Statistics tell us that approximately 83 percent of all B2B buyers find the companies that they end up purchasing online; 14 percent find their suppliers offline, and three percent are unsure or do not remember.
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How to use Video Marketing for B2B Lead Generation Like a BOSS

How to use Video Marketing for B2B Lead Generation Like a BOSS | Lead Generation | Scoop.it
Over 75% of Fortune 500 executives are viewing online video. This article has what need to know to use video marketing for B2B lead generation like a boss!
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ROI of Social Media - SociallyStack

ROI of Social Media - SociallyStack | Lead Generation | Scoop.it
ROI of Social Media

 

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Via marketingIO
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Ryan Somlai's curator insight, December 10, 2014 6:59 AM

This article was very data and number based, but I found some of the data compiled to be very interesting. Some of the more interesting facts relating to social media is that 74% of CMOs believe they'll tie social media to hard ROI this year, 76% of businesses are using social media for business objectives. Another interesting fact is that Facebook is the most valuable social media platform in terms of ROI, but most companies are actually looking to increase their Youtube social media marketing in the next year. 

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B2B Enterprise Marketers find Lead Generation Success in LinkedIn Groups

B2B Enterprise Marketers find Lead Generation Success in LinkedIn Groups | Lead Generation | Scoop.it
If you are a B2B Marketer, you need to be using LinkedIn. Here's why.
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The technical side of the Decision Making Unit in 2014

The technical side of the Decision Making Unit in 2014 | Lead Generation | Scoop.it
Knowing who you are talking to is a vital part of marketing, and the complex nature of the tech sector means there are more people involved in a buying decision.
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4 Awesome Free Digital Marketing Resources - Business 2 Community

4 Awesome Free Digital Marketing Resources - Business 2 Community | Lead Generation | Scoop.it
ou can’t put a value on an effective digital marketing resource.  In some cases you don’t have too—-you can effectively reach your target audience using free resources. Appropriately using…
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4 Tips to Hone Your Content Marketing Strategy - Huffington Post

4 Tips to Hone Your Content Marketing Strategy - Huffington Post | Lead Generation | Scoop.it
As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics....
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7 Ways Social Media Can Help to Generate Leads - Business 2 Community

7 Ways Social Media Can Help to Generate Leads - Business 2 Community | Lead Generation | Scoop.it
Social media is an important channel for engaging with your target audience and amplifying your message. It is also an important venue for gaining qualified leads.
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B2B Lead Blog » Building Your Strategic Lead Generation Portfolio

B2B Lead Blog » Building Your Strategic Lead Generation Portfolio | Lead Generation | Scoop.it
B2B Lead Blog » Building Your Strategic Lead Generation Portfolio http://t.co/0ghzcbJX1N
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Video Marketing Works For B2B, Too: Insights From The Software Benchmark ... - Business 2 Community

Video Marketing Works For B2B, Too: Insights From The Software Benchmark ... - Business 2 Community | Lead Generation | Scoop.it
Diving into video marketing can be a real challenge for many organizations. Inexpensive video production can make your brand look amateurish, but professional production can be extremely expensive.
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5 Ways To Boost Your Social Lead Generation - Business 2 Community

5 Ways To Boost Your Social Lead Generation - Business 2 Community | Lead Generation | Scoop.it
Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like.
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http://www.marketingprofs.com/charts/2014/26398/the-most-effective-b2b-lead-generation-tactics

The Most Effective B2B Lead Generation Tactics http://t.co/HY9I5Pobfk via @marketingprofs
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B2B Lead Generation: What Am I Actually Paying For?

B2B Lead Generation: What Am I Actually Paying For? | Lead Generation | Scoop.it
In your search for a lead generation partner, you might notice that prices dramatically vary from one vendor to the other.
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B2B Lead Generation Companies: What Is Sales All About - exploreB2B

B2B Lead Generation Companies: What Is Sales All About - exploreB2B | Lead Generation | Scoop.it
B2B lead generation companies often put added pressure on their sales teams making them use over-aggressive tactics. However, sales is all about following some simple basics, although the need ...
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The Most Effective B2B Lead Generation Tactics

The Most Effective B2B Lead Generation Tactics | Lead Generation | Scoop.it
Sales - B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
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The modern B2B Lead Nurture Process - Smart Insights Digital Marketing Advice

The modern B2B Lead Nurture Process - Smart Insights Digital Marketing Advice | Lead Generation | Scoop.it
Practical content marketing and profiling techniques to identify senior decision makers Senior decision makers are increasingly reluctant to hand over thei. Marketing topic(s):Lead generation strategy.
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3 Tips for B2B companies to improve their lead management programs - Smart Insights Digital Marketing Advice

3 Tips for B2B companies to improve their lead management programs - Smart Insights Digital Marketing Advice | Lead Generation | Scoop.it
How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most eff. Marketing topic(s):Lead generation strategy.
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3 Reasons To Use Video for B2B Lead Generation

3 Reasons To Use Video for B2B Lead Generation | Lead Generation | Scoop.it
Video filming and editing is an increasingly important skill for B2B lead generation efforts.
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The 12 Days of B2B Lead Generation

The 12 Days of B2B Lead Generation | Lead Generation | Scoop.it
Get ready for the holidays with the 12 days of B2B lead generation. Give yourself the gift of qualified leads and more sales.
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6 Tips To Strengthen The Power Of Your Website For B2B Lead Generation - Business 2 Community

6 Tips To Strengthen The Power Of Your Website For B2B Lead Generation - Business 2 Community | Lead Generation | Scoop.it
For many B2B businesses, a website is a crucial part of the marketing process. It’s the first point of call for a potential client; it’s an introduction to your brand and your product or service …
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Lead Generation Tips – Timing Like TV

Lead Generation Tips – Timing Like TV | Lead Generation | Scoop.it
Content and online marketing have always been hailed as the new force that’s driving today’s B2B marketing and lead generation. This is often believed to be the result of the internet giving cons…
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