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9 Content Marketing Growth Hacks to Drive Traffic and Conversions

9 Content Marketing Growth Hacks to Drive Traffic and Conversions | Lead Generation | Scoop.it
Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

Via Mike Power, Marilyn Moran, Brian Yanish - MarketingHits.com
B2B Marketing Archives's insight:

Creative Blog it will drive huge traffic for your Business site or blog.necessary to follow the step by step method it will generate consumer point  of it was generate huge' Word of mouth' functionality

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Mike Power's curator insight, June 9, 2014 9:06 AM

Some good advice here. 

Marilyn Moran's curator insight, June 9, 2014 9:37 PM

Great tips on how to drive traffic with content marketing. I will have to check out Medium again.

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B2B Marketing Archives Wishes Everyone Happy Thanksgiving!!!!!!!!

B2B Marketing Archives Wishes Everyone Happy Thanksgiving!!!!!!!! | Lead Generation | Scoop.it
B2B Marketing Archives's insight:

B2B Marketing Archives Wishes Everyone Happy Thanksgiving!

 

visit:www.b2bmarketingarchives.com

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Simple Marketing Software

Simple Marketing Software | Lead Generation | Scoop.it

Create landing pages, contests, promotions, forms, popups, ads & email campaigns using Wishpond.


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Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content @scoopit

Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content @scoopit | Lead Generation | Scoop.it

Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.

 

You create content, you outsource content, you curate content. Content curation has indeed proven its efficiency as a potent element of your editorial line, especially in terms of inbound marketing.

 

Now, the question remains: how do we turn this into a simple, scalable process? You are a professional: you read a lot of content on social media and while browsing the web. Capturing and re-purposing what you discover and read is clever. This is the beginning of your content curation strategy – making use of what you’re already doing.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, November 20, 2014 2:51 PM

Thanks Marc and the Scoop.it team. These new Scoop.it tools will not only make Scoop.it users better curators for the web and their followers but also help them to better understand the content sources they use.

María Dolores Díaz Noguera's curator insight, November 22, 2014 6:37 AM

Introducing The New Scoop.it Suggestion Engine: Bringing You More Relevant Content @... | @scoopit via @juandoming http://sco.lt/...

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Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo

Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo | Lead Generation | Scoop.it

Digest...

 

Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.

 

You should be aware of some concerns when deciding whether to use a parallax design. Concerns include the following.

Load times

Parallax design is highly animated with a lot of scripts, so it can decrease the load time of a website.

Browser support

Not all browsers are able to support the parallax design. That inability can lead to problems for the user.

Not mobile-friendly

Parallax scrolling is also not ideal for mobile as it makes the website bloated. Parallax adds layers of code to a website.

Deficient for analytics

If all your content is on one page, understanding what content is capturing visitors can be difficult. There can be workarounds to this obstacle, such as using event tracking or tying a pageview in Google Analytics to sections of parallax scrolling, but parallax design does add a layer of complexity to analytics.

SEO

SEO and new design techniques often don't mesh. In addition to being deficient on the analytics side, many parallax websites are not built with SEO in mind. Content often takes a backseat to the visual, and parallax pages typically aren't geared towards specific topics and targeted websites. External websites may only have one page to link without linking to specific subpage with more relevant content.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO, Brian Yanish - MarketingHits.com
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marketingIO's curator insight, October 15, 2014 9:51 PM

Avoid like the plague.

Don Hileman's curator insight, October 19, 2014 11:08 PM

Parallax websites look amazing, but are they effective for SEO? 

 

Well that depends. There are several things such as Page Title, Page Description, and Content that plays a major role in SEO. Parallax designs can still include great content which is one of the most important things when it comes to SEO. 

Martin (Marty) Smith's curator insight, October 21, 2014 9:44 AM

I used this phrase in a meeting last year and got laughed at. Parallax is mobile friendly so a trending design ethos.

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New Podcast: Bob Witeck, a Pioneer in LGBT Marketing

New Podcast: Bob Witeck, a Pioneer in LGBT Marketing | Lead Generation | Scoop.it
It was a pleasure to meet Bob during my trip to Spain earlier this year.  After his partner encouraged me to interview him for Gay Ambitions, I knew I could not pass up the opportunity!

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How Do Consumers Perceive Corporate Social Responsibility? [Infographic]

How Do Consumers Perceive Corporate Social Responsibility? [Infographic] | Lead Generation | Scoop.it
Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility?

Via Brian Yanish - MarketingHits.com
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Dean Ryan G. Martin's curator insight, October 20, 2014 2:05 AM

"Consumers are willing to pay more for a product or service from a company they feel is socially responsible." Yes. It's true. I feel that way too with one of my favorite brands.

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CENP Lists | Email Lists | B2B Marketing Archives

CENP Lists | Email Lists | B2B Marketing Archives | Lead Generation | Scoop.it
Communication Equipment and Network Prospects (CENP) Email Lists is equipped with active contact details of leads, who are looking to reach vendors like you.
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Mobile Design Vs. Responsive Design

Mobile Design Vs. Responsive Design | Lead Generation | Scoop.it
Deciding between a mobile or responsive design can be a difficult decision. On the one hand, Google seems to rank websites with responsive design higher. On the other, a mobile design might provide a better user experience for certain types of websites. Looking at both types of design to figure out the best option for your purposes requires an honest evaluation of your readership, your own professional needs, and what you need to accomplish with your website.

Via Brian Yanish - MarketingHits.com
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23 Seldom-Used Ideas for How to Use Twitter Lists

23 Seldom-Used Ideas for How to Use Twitter Lists | Lead Generation | Scoop.it
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.

Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.

There’s also a number of unique ways to go about them.

Via Brian Yanish - MarketingHits.com
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9 Content Marketing Growth Hacks to Drive Traffic and Conversions

9 Content Marketing Growth Hacks to Drive Traffic and Conversions | Lead Generation | Scoop.it
Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

Via Mike Power, Marilyn Moran, Brian Yanish - MarketingHits.com
B2B Marketing Archives's insight:

Creative Blog it will drive huge traffic for your Business site or blog.necessary to follow the step by step method it will generate consumer point  of it was generate huge' Word of mouth' functionality

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Mike Power's curator insight, June 9, 2014 9:06 AM

Some good advice here. 

Marilyn Moran's curator insight, June 9, 2014 9:37 PM

Great tips on how to drive traffic with content marketing. I will have to check out Medium again.

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17.9% Of Internet Users Account For More Than 80% Of Video Shares, Says Unruly - Unruly

17.9% Of Internet Users Account For More Than 80% Of Video Shares, Says Unruly - Unruly | Lead Generation | Scoop.it

New report highlights video sharing patterns across the globe Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares.

 

Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.

 

The report also shows that the video ecosystem is fragmented. While the majority of video shares (59.4%) worldwide take place on Facebook, viewers share across a multitude of platforms, including Twitter (13.8%), Google+ (9.3%), Tumblr (5.7%) and Pinterest (3.9%). The report also shows that over three-quarters of video views take place outside of YouTube.

Other highlights from the report include:

The speed of social diffusion varies greatly by country. South Koreans are the fastest sharers, with 20% of shares occurring within the first 24 hours of launch;Video viewers in South Korea (28%) are also more likely to click, replay or share an ad than any other territories worldwide (source: Unruly Activate™);Happiness is the most effective emotional trigger for global campaigns, whereas social motivations are more culturally dependent;Viewers in Germany are more likely to watch an ad to the end. 79% of Germans who watched an ad stayed till the final frame. The UK was in second place with 77% (source: Unruly Activate™).


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 17, 2014 8:27 AM

Recent research by Unruly reveals new patterns of online consumer sharing behaviors. The research looks at sharing behaviors across countries revealing several notable behavioral differences that have implications for global marketers

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What type of brand resonates with you?

What type of brand resonates with you? | Lead Generation | Scoop.it
Visual identity is a powerful tool that enables a brand to differentiate itself from its competitors while simultaneously expressing a point of view and unique personality traits. Whether in the process of developing new or augmenting existing visual identities, typography often takes a back seat to logo design, or choice of color and imagery. However, typography plays a fundamental role in the development of a brand’s perception and should be paid as much attention as other elements of the visual expression. When making decisions about the typography of your brand, keep these considerations in mind:

Via Brian Yanish - MarketingHits.com
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flea palmer's curator insight, November 21, 2014 8:45 AM

Things to consider when creating a brand's typographic style.

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Very Few Users Prefer Social Media for Customer Service

Very Few Users Prefer Social Media for Customer Service | Lead Generation | Scoop.it
About one in four (23 percent) of U.S. internet users have used social media for customer service purposes, but it’s the preferred channel for a very small minority, reveals new data from American Express.

For simple customer service enquiries, just one in 20 (5 percent) prefer social media to other channels. And for difficult enquiries that number drops down to just 3 percent.

Via Brian Yanish - MarketingHits.com
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Dean Ryan G. Martin's curator insight, November 21, 2014 6:33 AM

Social media is ideally made to support your online marketing campaign. It isn't enough for customer service unless you have a 24/7 support team in Twitter.

Denise's curator insight, November 24, 2014 12:52 PM

I believe service comes with a person at the end of a line, especially if you want to build cusotmer loyalty

David Sousa's curator insight, November 24, 2014 8:56 PM

A recent study shows that very few people prefer using social media for customer service. Honestly, this is no surprise to me. Data revealed that about one in four, or 23 percent of United States internet users have used social media for customer service. The numbers fluctuate depending on the issue. If it is a simple enquire, five percent will use social media over other channels of communication. If the enquire is more difficult, the percent drops to three. The most preferred channel for dealing with problems was contacting the company through their website or email. That was in regards to simple problems while more difficult problems were dealt with speaking over the phone with someone. Another popular way was to deal with the problem in person. If I encounter issues, regardless of the level of difficulty, I call the company. To me, that is the most efficient and easiest way to get the problem resolved. An email, you have to wait for the company to respond. In person, you have to travel to the company’s location. Over the phone, you may have to wait a couple minutes to speak to someone but if you have patience, than that should be no problem. I like speaking with someone over the phone because it forces them to give a more direct answer and not butt around the problem. Obviously, this can be done even better in face to face meetings. I honestly can’t recall a time I encountered a problem that wasn’t resolved over the phone. It surprises me that people do use social media for customer service, even if it is a simple problem. I don’t trust half the things that are posted on social media so I definitely wouldn’t want to handle my issues in regards to customer service over these networks. I will continue to make phone calls about the problems I face.

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10 Ways to Improve Your Content Marketing

10 Ways to Improve Your Content Marketing | Lead Generation | Scoop.it
Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts?

Via Brian Yanish - MarketingHits.com
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5 Ways Smart Marketers Accrue Social Influence

5 Ways Smart Marketers Accrue Social Influence | Lead Generation | Scoop.it
It’s no secret consumers have more power than ever regarding a brand’s online reputation.

The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer.

That’s why it’s imperative to identify a brand’s online influencers and determine how best to interact with these individuals, as they are going to make a large impact on a brand’s target audience through their opinion leadership and extensive social circles.

Below are five tips on how marketers can effectively interact with consumers and gain insight into what type of content drives the most consumer engagement.

Via Brian Yanish - MarketingHits.com
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Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | Lead Generation | Scoop.it

B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle. 

 

Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.

 

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 19, 2014 6:53 PM

A useful summary of the contrasts between B2C and B2B customers and the requirements of each regarding omnichannel trends. The infographic also contains some great summary #stats that highlight the differences.

Guislain d'Hauteville's curator insight, October 27, 2014 1:01 PM

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2B and B2C marketers.

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How to Research Your Competition on Facebook

How to Research Your Competition on Facebook | Lead Generation | Scoop.it

Are your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

 

This article willl show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.


Via Brian Yanish - MarketingHits.com
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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Lead Generation | Scoop.it
With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel.

To learn more, we asked 10 founders from the Young Entrepreneur Council (YEC) why they weren’t yet ready to leave Facebook for business behind. Here's what they told us.

Via Brian Yanish - MarketingHits.com
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Ecommerce Website Comparison: Custom Vs. Package

Ecommerce Website Comparison: Custom Vs. Package | Lead Generation | Scoop.it

When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.

 

Alternatively, you can choose an ‘off the shelf’ package that provides you with a number of templates that can be customised, resulting in a ready made eCommerce website. When customising off the shelf packages, there will inevitably be things that you want to change or functionality that you want to add, which you may not be able to within the limitations of the package. New businesses in particular may often overlook the more sophisticated functionality necessary to help them secure improved conversion rates or help them differentiate from their competitors.


Via Brian Yanish - MarketingHits.com
B2B Marketing Archives's insight:

Great Blog..Custom and packages functionality will depends on client requirement will choice the packages E-commerce website will looking for quality content which will be relevent to consumer prospective...  

 

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Lead Generation | B2B Marketing Archives

Lead Generation | B2B Marketing Archives | Lead Generation | Scoop.it
Lead Generation service is used to generate potential leads, delivers instant results and increase the conversion rate of prospects at reasonable cost.
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