Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.
You create content, you outsource content, you curate content. Content curation has indeed proven its efficiency as a potent element of your editorial line, especially in terms of inbound marketing.
Now, the question remains: how do we turn this into a simple, scalable process? You are a professional: you read a lot of content on social media and while browsing the web. Capturing and re-purposing what you discover and read is clever. This is the beginning of your content curation strategy – making use of what you’re already doing.
Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.
You should be aware of some concerns when deciding whether to use a parallax design. Concerns include the following.
Parallax design is highly animated with a lot of scripts, so it can decrease the load time of a website.
Not all browsers are able to support the parallax design. That inability can lead to problems for the user.
Parallax scrolling is also not ideal for mobile as it makes the website bloated. Parallax adds layers of code to a website.
Deficient for analytics
If all your content is on one page, understanding what content is capturing visitors can be difficult. There can be workarounds to this obstacle, such as using event tracking or tying a pageview in Google Analytics to sections of parallax scrolling, but parallax design does add a layer of complexity to analytics.
SEO and new design techniques often don't mesh. In addition to being deficient on the analytics side, many parallax websites are not built with SEO in mind. Content often takes a backseat to the visual, and parallax pages typically aren't geared towards specific topics and targeted websites. External websites may only have one page to link without linking to specific subpage with more relevant content.
Deciding between a mobile or responsive design can be a difficult decision. On the one hand, Google seems to rank websites with responsive design higher. On the other, a mobile design might provide a better user experience for certain types of websites. Looking at both types of design to figure out the best option for your purposes requires an honest evaluation of your readership, your own professional needs, and what you need to accomplish with your website.
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New report highlights video sharing patterns across the globe Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares.
Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.
The report also shows that the video ecosystem is fragmented. While the majority of video shares (59.4%) worldwide take place on Facebook, viewers share across a multitude of platforms, including Twitter (13.8%), Google+ (9.3%), Tumblr (5.7%) and Pinterest (3.9%). The report also shows that over three-quarters of video views take place outside of YouTube.
Other highlights from the report include:
The speed of social diffusion varies greatly by country. South Koreans are the fastest sharers, with 20% of shares occurring within the first 24 hours of launch;Video viewers in South Korea (28%) are also more likely to click, replay or share an ad than any other territories worldwide (source: Unruly Activate™);Happiness is the most effective emotional trigger for global campaigns, whereas social motivations are more culturally dependent;Viewers in Germany are more likely to watch an ad to the end. 79% of Germans who watched an ad stayed till the final frame. The UK was in second place with 77% (source: Unruly Activate™).
Visual identity is a powerful tool that enables a brand to differentiate itself from its competitors while simultaneously expressing a point of view and unique personality traits. Whether in the process of developing new or augmenting existing visual identities, typography often takes a back seat to logo design, or choice of color and imagery. However, typography plays a fundamental role in the development of a brand’s perception and should be paid as much attention as other elements of the visual expression. When making decisions about the typography of your brand, keep these considerations in mind:
About one in four (23 percent) of U.S. internet users have used social media for customer service purposes, but it’s the preferred channel for a very small minority, reveals new data from American Express.
For simple customer service enquiries, just one in 20 (5 percent) prefer social media to other channels. And for difficult enquiries that number drops down to just 3 percent.
It’s no secret consumers have more power than ever regarding a brand’s online reputation.
The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer.
That’s why it’s imperative to identify a brand’s online influencers and determine how best to interact with these individuals, as they are going to make a large impact on a brand’s target audience through their opinion leadership and extensive social circles.
Below are five tips on how marketers can effectively interact with consumers and gain insight into what type of content drives the most consumer engagement.
B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle.
Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.
The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2
When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.
Alternatively, you can choose an ‘off the shelf’ package that provides you with a number of templates that can be customised, resulting in a ready made eCommerce website. When customising off the shelf packages, there will inevitably be things that you want to change or functionality that you want to add, which you may not be able to within the limitations of the package. New businesses in particular may often overlook the more sophisticated functionality necessary to help them secure improved conversion rates or help them differentiate from their competitors.
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.