Lead Generation
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Cold Calling—Should You or Shouldn’t You?

Cold Calling—Should You or Shouldn’t You? | Lead Generation | Scoop.it
Debates about the merits of cold calling are plentiful, much of which suggests it's dead. Sales consultant Kelley Robertson argues that cold calling is alive.
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Rescooped by Andrea Dolan from B2B Marketing and PR
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4 Questions To Ask Before Sending That B2B Email

4 Questions To Ask Before Sending That B2B Email | Lead Generation | Scoop.it
Many B2B marketers are still missing out when it comes to email marketing efficacy. The solution? Ask yourself these 4 questions before sending your B2B email.

Via Jenni Hilton
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The Most (and Least) Effective Keywords in Email Subject Lines

The Most (and Least) Effective Keywords in Email Subject Lines | Lead Generation | Scoop.it
Email Marketing - Emails with the word alert in their subject lines have a higher than average open rate, whereas those with report” have a lower average lower open rate, according to a ...
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The Best Technique In Sales Leads Telemarketing? Start A Conversation - Business 2 Community

The Best Technique In Sales Leads Telemarketing? Start A Conversation - Business 2 Community | Lead Generation | Scoop.it
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Rescooped by Andrea Dolan from B2B Marketing, Strategy & Business
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A 6-Point Email Marketing Checklist for B2B Lead Generation - Business 2 Community

A 6-Point Email Marketing Checklist for B2B Lead Generation - Business 2 Community | Lead Generation | Scoop.it

If we can remember this about our buyers, we would be more successful as B2B  marketers. So (a) recognize that your buyers will tune you out because they just  have too much noise to deal with, and (b) make sure that you don’t just add to  their frustration by putting a ‘strong’ call to action in their face—tell them  why they should take action; what’s the benefit. Read more at http://www.business2community.com/email-marketing/a-6-point-email-marketing-checklist-for-b2b-lead-generation-0583212#8hWz9UEQEAr4e7QT.99


Via kellysmay
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Mid Year Report 2013: Current Trends in B2B Lead Generation

Mid Year Report 2013: Current Trends in B2B Lead Generation | Lead Generation | Scoop.it
The B2B Marketing Technology Community on LinkedIn conducted this year’s lead generation survey to better understand how new challenges are affecting today’s B2B marketers.

Via Liana Ling, massimo facchinetti
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Jennifer Palmer Farrington's curator insight, August 2, 2013 9:22 AM

I think lead generation needs to be #1 every year for B2B marketing.  If we are not generating new business, we aren't marketing well.